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Using SMS Texting to Boost University Enrollment

Using SMS Text Messaging to Boost University Enrollment

SMS texting in college admissions is a necessity. Research shows today’s students overwhelmingly prefer text messaging and often don’t respond to traditional phone or email marketing. And while enrollment and retention rates are critical metrics, higher education texting offers many other valuable benefits as well.

COLLEGE STUDENTS PREFER SMS TEXT MESSAGING

Text messaging dominates the modern communication landscape. And nowhere is this more evident than on higher education campuses. You don’t have to be a genius to understand that times have changed. But the extent to which it has may surprise you.

Recent studies show that 95% of 18-24-year-olds own cell phones and 97% of them use text messaging extensively. On average, this demographic sends around 110 texts per day or more than 3,000 text messages per month

In comparison, these numbers are nearly double those for ages 25-34 and triple for persons 65 or older. Clear evidence that SMS text messaging has expanded rapidly and is now a critical part of higher education marketing.

One of the most common complaints from university administrators is that schools can’t reach students. They frequently won’t answer their phone or respond to email. Texting is the only way many students want to communicate.

And an estimated 97% of text messages are read in 3 minutes or less.

However, institutions shouldn’t abandon traditional forms of communication. They instead need to develop a holistic communications plan that lets the student choose their preferred method – text messaging, email, or phone.

Bottom line – higher education partners must meet enrollees where they are in order to thrive. Sometimes that means a phone call. Other times its email. Yet, for the vast majority, texting reigns supreme.

SMS TEXTING IMPROVES COLLEGE ADMISSIONS AND RETENTION

Admitting students is a complicated process requiring coordination between multiple departments such as admissions, registration, and financial aid. And, unfortunately, when one hand doesn’t know what the other is doing, problems arise.

Records are lost, deadlines go unnoticed, and students and their families pay the price. 

That’s why SMS texting is a high-value solution. Enterprise-grade platforms offer advanced options which allow seamless communication between all parties. By using a cloud-based communications platform, universities can be up and running the same day with no technology expenditures or development required.

Admissions and enrollment staff can effortlessly transition between mass notifications and engaging in one-on-one personalized texting dialog at scale between students and multiple departments.

University staff can all chime into the same texting thread with the student to resolve issues faster and create a truly seamless experience. While students need only to make a single request to receive all the help they need.

Once contact is made, departments can hand-off tickets and keep entire case histories intact. Behind the scenes, transfers happen as needed while still maintaining a single conversation thread throughout.

Students get better, faster customer experiences without jumping through hoops or worrying about falling through the cracks.

The latest developments in text messaging have created cloud-based, enterprise-grade platforms that can be immediately deployed with minimal effort and allow multiple staff members to all engage in the same texting thread with students and prospects.

A stark contrast to messages getting buried in a forgotten email account or unreturned phone calls. SMS text messaging is a high-value communication platform that offers incredible ROI for university stakeholders. 

BENEFITS OF TEXT MESSAGING IN HIGHER EDUCATION

The benefits of including SMS text messaging are undeniable – both from the student perspective as well as the institution. Students get the assistance they need in near real-time communication, along with relevant reminders about upcoming events, due dates, or submission requirements.

Universities receive value from improved response rates, higher enrollment yield, stronger retention metrics, and overall student engagement.

, Texting Software for Admissions & Enrollment

Gentle reminders add value – A recent Harvard Business Review study showed that many college students welcome a proactive outreach program. Not only for staying informed, but also to provide gentle “nudges” in completing required tasks and staying ahead of admissions and financial deadlines.

In one example, Georgia State University implemented a text-based program to help students navigate the admissions process. The result? A 71% student engagement rate with less than 2% of message traffic requiring additional staff intervention.

Students received the help they needed using the format they enjoyed most (texting).

Texting improves admission and retention rates – In 2017, the West Virginia Higher Education Policy Commission reported increases in both GPAs and retention rates after implementing higher education texting. Their “Txt 4 Success” initiative gives students information and reminders about registration, tuition deadlines, and advice for completing FAFSA applications.

Dr. Paul Hill, Chancellor of the HEPC, said texting programs align perfectly with students who are “usually glued to their phones.” Hill also noted that the study outcomes showed, “retention rates and attempted credit hours increased” for students who opted-in to the program.

The Chancellor pointed out that students were more comfortable using a medium so familiar to them (texting). Which made asking for help less intimidating and proved to be “an effective way to open a door for conversation.”

Texting in education saves time – another powerful benefit of incorporating SMS text messaging into university settings. Using an enterprise-grade SMS messaging platform allows you to integrate your existing CRM and pull student data automatically. 

With texting, higher education facilities can easily send students reminders about:

  • tuition deadlines – to inform students of upcoming fees and deadlines before it’s too late. Preemptive text messages help students plan better and may reduce stress during busy periods.
  • incomplete applications – such as courtesy reminders for missing forms, transcripts, or other important documents. These notifications ensure applications are received (and processed) in a timely manner. 
  • event notifications – for registration drives, career fairs, open houses, or alumni events. Activities that students and parents might not be aware of otherwise.

SMS text messaging can also be used to quickly coordinate meeting times and schedule interviews with support staff. Which eliminates the back and forth associated with traditional phone calls or email.

Text messaging improves student satisfaction – in multiple ways. Marketing departments can segment their messaging to ensure the right content goes to the proper audience. Engineering students don’t want to receive psychology department updates. Just like alumni shouldn’t be bothered with new student orientation schedules.

Texting Solutions for Enrollment

Proper segmentation – along with providing relevant updates – is key to earning and keeping student trust.

Access to someone’s SMS inbox is a privilege.

Which can be easily lost if abused. University managers need enterprise-grade tools with powerful administrative controls to grant and restrict access, monitor communications and compliance, and easily deploy and train their reps.

Besides the right message, an outstanding customer experience makes a great impression as well.

Texting offers much higher response rates than phone or email.

Students get their questions answered quickly and easily using their favorite mobile device. And because students are comfortable and familiar with texting, it’s a breeze to keep the conversation going and build rapport.

Support staff can use these opportunities to share information about scholarships and grants, advising/mentoring services, or invite students and parents to networking events.

Which – in many cases – are the updates they care about most.

ENTERPRISE-GRADE SMS TEXTING SOLUTIONS DESIGNED FOR EDUCATION

Text messaging is becoming a critical part of university outreach strategies. Thus, it’s important to choose the right partner for your SMS messaging platform. A service provider that’s not only affordable but built to scale and grow with you over time.

TrueDialog’s SMS education solution is designed to securely and reliably meet the needs of large universities and colleges. Yet, remains easy-to-use for smaller and midsize institutions as well.

Our higher education texting platform was custom-built over several years by working directly with university partners. The result is an enterprise-grade text messaging solution that was designed for the needs of both online and ground-based facilities alike.

Texting Solutions for Student Admissions

While other SMS texting vendors shoehorn their existing text platforms into the education marketplace, TrueDialog designed a solution from the ground up by working with and carefully listening to large universities. TrueDialog’s cloud-based, enterprise-grade software offers high performance and scalability, at less than half the cost of the competition.

TrueDialog’s scalable enterprise SMS solutions set the standard for value and ROI. Our unique message platform works on both desktop and mobile apps and includes industry-leading features that others simply can’t match.

  • Direct carrier connections – means higher messaging volumes at lower cost. We securely handle tens of millions of messages each month for organizations of all sizes. And at pricing our competitors can’t touch. 
  • Proprietary “Cross-Code” and 2-way mass texting features – enable two-way text messaging dialogs that create threaded, multi-user, many-to-one conversations with ease. Seamless texting with both Short Codes and Long Codes in the same agent thread allows sending mass text messages and then effortlessly engaging in personalized one-to-one dialog at scale.

No other SMS platform comes close.

  • Professional administrative controls – provide granular system access based on specific user needs. Give administrators full control while limiting agents to view-only mode or other customizable profiles.

Unlike other SMS messaging products, TrueDialog assigns a dedicated, company-owned text number to each individual rep. Bypassing the headache of shared SMS inboxes or the unprofessional use of personal cell numbers. 

  • FREE multi-channel campus alert – provides an emergency alert notification system at no extra charge. Send mass notifications simultaneously via SMS text, voice, email, or social media directly from within your dashboard.

To learn more about these and our other unique SMS texting benefits, visit our website.

CONCLUSION

SMS texting in university and college admissions is a high-leverage marketing channel that produces incredible ROI. Universities adopting this technology report more engagement, increased enrollment yield, higher retention rates, and better customer satisfaction. Not to mention huge time savings and enhanced productivity amongst staff.

But in order to be effective, higher education texting must be done right.

Enterprise-grade solutions like TrueDialog make the process easy. Our five-star rated, scalable SMS messaging platform is built from the ground up for higher education managers.

We are the cloud experts in SMS text messaging technology and offer more features than the competition – for about half the price.

Don’t sacrifice. Insist on getting more value for less money. Give us a call and let us introduce you to the power of TrueDialog.


Interested in learning more?

Give us a call today at 512-501-5940 or sign up online for your FREE 15-day trial (no credit card required).

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The Top 3 Reasons to Integrate SMS Texting into Your CRM

Integrating SMS texting into your current CRM is easy and low cost with our pre-built SMS integrations. Combine the power of your CRM with a Salesforce SMS, Marketo SMS or Microsoft Dynamics SMS integrated solution to improve efficiency, increase customer satisfaction and boost your ROI.

SMS/CRM INTEGRATION AUTOMATES WORKFLOW

The two main purposes of any hardware/software integration are to reduce workload and improve operational ROI. Adding SMS texting to your current CRM (e.g., Salesforce, Marketo, or Microsoft Dynamics) is a prime example. Many repetitive tasks are eliminated while those that remain can be greatly simplified.

Better Customer Service

Let’s face it – faster response times increase overall conversion rates. In fact, studies have shown businesses who respond in the first hour after contact generate 7X more leads than those who don’t. And that number jumps to a whopping 60X more when brands wait for 24 hours or longer.

TrueDialog’s unique SMS platform makes responding to customers easier than ever.

Our Contact Center solution allows agents, help desk teams, and employees to conduct threaded, multi-user, team-based SMS conversations at scale. While TrueDialog’s proprietary “Cross-Code” technology allows both short code & long code messages to appear in the same text thread.

This highly unique feature allows enterprises to seamlessly integrate mass sms marketing messages & text notifications with personalized 1-to-1 texting dialog for an unparalleled customer experience. Businesses respond faster and save time by allowing multiple agents to contribute to customer support conversations using a single group thread.

A much smarter approach than maintaining separate, single-agent conversations or frantically digging through a series of disparate texts or emails.

Automatic CRM Updates

Previously, sending text messages and updating your CRM records were separate functions. But with an enterprise SMS texting solution like TrueDialog, that’s no longer the case. Our integration suite intuitively translates conversations into CRM leads and automatically updates customer accounts.

A truly native SMS integration builds enterprise-grade texting directly into your CRM instance. Imagine sending texts and automatically logging them into your analytics CRM data for Salesforce, Marketo, Oracle or Microsoft Dynamics. No separate windows and no more copying and pasting. No more editing in multiple systems. Each new conversation seamlessly flows into your chosen CRM.

Not to mention that texting is a highly-efficient way to engage with customers. Statistics show that more than 90% of mobile users read text messages in 3 minutes or less. With the average response time being around 90 seconds.

A far cry from email or other traditional forms of outreach.

Reminders and Notifications

With SMS integration, both clients and employees stay up-to-date with the latest account information. Agents can use text messages to automatically remind customers of upcoming events. Or push instant notifications to fellow employees regarding updated tasks, assignments, or meetings.

Changes to your CRM database can be scheduled for delivery (or dispersed in real time) to those that need the information most. Doing so keeps customers happy and helps employees close more deals.

SMS INTEGRATION IMPROVES OPERATIONAL EFFICIENCY

Efficiency is another key benefit of integrating SMS texting with your existing Salesforce, Marketo, or Microsoft Dynamics database. Merging your CRM and text messaging platform allows employees to be more productive and responsive. Easily see message history and customize message data flow into your CRM. The perfect combination to make better use of limited resources – whether it be time, personnel, or technology assets.

Unified Communication

One of the biggest advantages of integration is bringing your communication and client data together under one roof. TrueDialog’s enterprise messaging solutions provide “native” integration between your existing CRM and cutting-edge SMS capabilities.

Imagine texting a customer account from directly within Salesforce. No more jumping between screens or having to duplicate your work in multiple systems. Sent messages (and responses) are automatically logged as CRM events with no extra effort required.

SMS Message Dashboard
SMS Message Dashboard

TrueDialog’s SMS integrations transform your CRM into a unified communication hub.

Now you can respond to customers and manage internal communications using one interface. Agents have instant access to client records and can easily view prior text, email, and call history in a single consolidated CRM record.

Customers decide how they want to interact with your company while reps seamlessly switch options to accommodate their preferences. And employees benefit too.

SMS integration means sales teams are notified about CRM account events or lead assignments as they happen. Leaving agents more prepared to respond to clients and better understand their needs before making contact.

Most importantly, increased efficiency means sales and support reps are able to manage additional client requests. Thus, generating even more leads while simultaneously expanding your customer service capabilities.

CRM SMS INTEGRATION ENHANCES MARKETING CAMPAIGNS

Brands using SMS messaging for opt-in marketing and mass texting see exceptional results. Not only is this medium fast and incredibly affordable, but obliterates the ROI of traditional advertising methods.

Research has shown that text message open and response rates exceed 97%. Email marketing, on the other hand, is lucky to hit 20%. Factor in that nearly all US adults own cell phones (with text messaging being the preferred means of communication) and these stats become impossible to ignore.

Blended Marketing Options

TrueDialog’s innovative SMS solutions allow brands to combine their email and text marketing into a single enterprise-grade solution. Once integrated with Marketo, Salesforce, or Microsoft Dynamics, businesses can deploy SMS texting campaigns just as easily as traditional email promotions.

TrueDialog’s Process Builder Overview
TrueDialog’s Process Builder Overview

Better yet, these same mass marketing texts can be effortlessly converted into 2-way personalized messages as needed. An ideal option for companies wanting to do both (at scale) with multiple contact center reps, client agents, or mobile field employees.

User Segmentation

To take full advantage of these hybrid communication options, audience segmentation is a must. TrueDialog facilitates real time interactions with inbound leads and provides easy-to-use options for customer follow-ups and appointment requests.

Native SMS Texting integration with most CRMs means robust SMS segmentation options for promotions and/or retargeting campaigns. Send welcome deals to new customers while offering loyalty rewards to existing clients – at the same time.

SMS text messaging integration allows for process-driven campaigns as part of your marketing automation strategy. Using the built-in components of your CRM software, SMS texting can be included as a process or activity (since all users fall into different parts of your automation process).

All from within the comfort and security of your existing CRM platform using our cloud-based enterprise-grade texting solution.

Custom Reports

TrueDialog’s pre-built SMS integrations provide an array of expanded reporting options to analyze data and extract metrics. Since SMS is defined as its own object, CRM administrators can easily build custom reports that include individual CRM objects for reporting.

For example, if you want to look at click rates or opt-out rates of email vs SMS, our native CRM integrations make the process simple.

RAISING THE BAR IN ENTERPRISE SMS/CRM INTEGRATION

When it comes to SMS pricing, reliability, and value TrueDialog leads the way. We offer corporate text messaging solutions with more pre-built features than any other SMS platform. All available through our turn-key, enterprise-grade platform or our brilliantly designed SMS API for developers.

Other industry-leading benefits include:

  • Direct Carrier Connections – to eliminate 3rd party middlemen and provide our customers with unparalleled reliability. Reducing points of failure improves deliverability while dedicated connections afford extremely competitive pricing.
  • Proprietary “TrueDialog” feature with “Cross Code” and 2-Way Texting Features at Scale – our unique texting software and Contact Center SMS Solution enables both mass short code texting and 2-way text dialogs with threaded, multi-user conversations all in the same platform.
  • Now you can seamlessly combine both short code and long code messages in the same thread.Imagine sending mass text messages and then effortlessly engaging in one-to-one conversations at scale.
  • No other SMS platform offers such advanced options.
  • SMSafe Dual Cloud-Database – TrueDialog maintains a duplicate ISO 9001 cloud-database for extra protection against accidentally texting opted-out contacts. To achieve this same level of protection on other SMS APIs, developers would have to build this expensive capability themselves.
  • TrueDialog incurs significant costs to provide this feature. But enterprise customers who are serious about compliance understand why.
  • Native SMS CRM Integration – SMS texting solutions for most major CRM applications including Salesforce SMS, Marketo SMS, Microsoft Dynamics SMS, Oracle Eloqua SMS, HubSpot SMS, and CampusNexus SMS.

All of these incredible features are available without pop-ups, plugins, or configuring additional networks. Start sending and receiving text messages from directly within your CRM to improve operations and delight your customers.

Conclusion

When it comes to SMS/CRM integration, TrueDialog simply can’t be beat. Our industry-leading services have garnered a 5-star rating and made us Capterra’s Top Rated SMS Software Platform. We provide enterprise-grade SMS texting solutions with more features than the competition – at about half the price.

  • Uninterrupted Workflows
    Use established workflows to import messages into ques or create new routes and triggers based on specific needs.
  • Persistent Conversations
    Quickly scan prior messages using existing CRM records. Agents stay informed and can handoff conversations without missing a beat.
  • Customizable Configurations
    Integrate SMS into multiple data objects (leads, cases, contacts, accounts, etc.) to effortlessly text individuals, groups, or entire organizations at scale.
  • Unified Analytics
    Easily port messaging data between systems for review and analysis.
  • No New Software
    Add text messaging functionality to your current CRM without having to retrain employees.
  • Maximum Agent Efficiency
    Monitor multiple cases simultaneously without needing to jump between screens or applications.

No other provider comes close.

If you’re ready to add integrated SMS capabilities to your existing enterprise infrastructure, give us a call today at 512-501-5940 to schedule a demo of our SMS integration for your specific CRM and let us show you why we have the best SMS enterprise-grade platform on the market.

Want to try before you buy? No problem. We offer a FREE 15-day trial with no credit card required. Just fill out the registration form, create your login, and you’ll be texting in minutes.

Contact Us Today to Get Started

Text Message Updates for Alumni

As you know, higher education institutions around the world are using text message updates to stay in communication with students, parents, and graduates. Alumni associations have quickly learned that the best way to stay connected is by strategically integrating text/SMS opt-in forms into their processes.

Here are a couple of ideas and real world examples of effective alumni SMS campaigns.

Alumni Event Updates

Many universities are turning to text message updates to announce upcoming events for their alumni near and far. Events include everything from reunions, to fundraising events. SMS has been an effective solution for not only sending invitations, but also gathering key data from alumni to deliver better events. SMS allows your association to collect votes on the top venues for hosting events, ask about topics for workshops, and collect RSVPs for events too.

Alumni Giving

Alumni choose to give back to their university for a number of reasons. Whether they want to show appreciation for their education, help someone else have a similar experience, or just want to stay connected, alumni are among some of the most generous donors. And once a new class passes graduation, an immediate goal for the university is to quickly get graduates into the habit of giving back. A practical way to build lasting relationships and sustain generosity is to stay in touch with alumni via SMS.  Even for graduates who aren’t willing to make a donation, SMS provides an outlet to ask them to support the school in other ways (such as volunteer opportunities).

Student and Alumni News

More than just event announcements are being sent via text, institutions are using SMS to keep those on and off campus up to date about what’s happening. Schools like the University of Southern Florida invite anyone – students, alumni, and even sports fans – to sign up for the latest USF news. If done really well, this program could even segment news updates so that contacts in the SMS database are only receiving news most pertinent to their interests.

You can segment text message updates with a dialog SMS campaign. Rather than using a basic SMS protocol that replies to the contact with a simple, “Thanks for opting in and stay tuned…,” you can ask a question. Try using  multiple choice question such as, “What kinds of university updates would you like to receive? Sports, Events, Student News, Alumni News, All.” As people reply with their choice, their account in your SMS database will be updated with that preference so you know what information to send to them.

Miami University aims to send only the most relevant news to their alumni by offering chapter-specific updates. When you visit their text message sign-up page, the sign-up form offers you the option to choose a specific alumni chapter to receive text message updates.

Updating Alumni Information

As we all know, people move and change jobs on a fairly frequent basis. Mobile numbers are one of the few contact data points that rarely change, making SMS communications vital.

Sometimes we miss the opportunity to gather that mobile phone number while people are still students. Don’t let this opportunity slip by. Lay a foundation today and start communication with students via text. It’ll payoff for years to come.

Curious how mobile technology can improve communications in your school? Learn More
 

Mobile Solutions, Universities and Colleges

Social Media ROI Measurement With SMS

It’s no secret that social media is a huge component in many digital marketing strategies. Social media marketing expenditure in the U.S has reached $7.52 billion dollars (Statista). Virtually every business has some form of social media presence today. To avoid talking to an empty room, marketers use different tactics, such as social media contests and coupons, to measure things like engagement and conversions. But, how do you maximize your social media ROI?

Nearly 80% of social media usage is conducted on a mobile device (Marketing Land). Since social media is already a mobile activity, text (SMS) should be a key element of your social media strategy. When done effectively, Texting can provide valuable insight into how well your social media efforts are converting followers into repeat purchase customers.

Social Media and SMS are the Perfect Pair

social media ROI, social media measurement, social media, sms, social media marketing, mobile marketing

So, how do we put text messaging and social media together? Well, for the most part, it’s similar to using an 800 or vanity number. Businesses can attach a short-code for followers to text into for mobile coupons, contests, or to start a mobile club. Imagine you’re a small burger joint opening  in town. You want to encourage all the locals to try your specialty burgers and prompt them to make a repeat purchase. You can have a keyword for new customers to text in to a short code so they receive a coupon for a free burger when new customers buy fries and a drink. This keyword can be worked into all social media materials from cover photos on Facebook, to a specified hashtag on Twitter, to descriptions on your business’s YouTube videos.

 

Measure Social Media ROI Instantly With Texting

Social media is an instantaneous way to reach a large audience while text messages provides equally instantaneous feedback. While likes and comments are great, they are very passive forms of engagement. A ‘like’ doesn’t always translate into a sale. However, when customers text to your designated short code for a free burger, they are taking that extra step to committing to a purchase.

Promoting your SMS campaign via social media allows a more efficient measure of social media ROI. With a simple text, a marketer can measure a variety of different things about their campaign. A text can serve as a good headcount of active people in your contact list, a way to measure coupon effectiveness, show which keywords are most effective, and more. With 3Seventy’s RESTful API, you can easily track outbound texts during the time of your social media campaign. Our API can also be easily integrated into other systems to have one, cohesive place for all marketing measurement.

social media ROI, social media measurement, social media, sms, social media marketing, mobile marketing

Have questions on what SMS can do for your media measurement? Feel free to email us at sales@truedialog.com or call us at 512-501-5940.

 

Mobile Marketing, SMS Campaigns, SMS Marketing, Social Media

Broadcast Media Measurement With SMS

Currently, the advertising business in the U.S is worth over $111 billion.  By 2020, revenue from TV and radio advertisement alone is projected to reach $81.7 and $17.68 billion respectively. With so much money circulated around advertising, it is important to make sure that your business’s advertising efforts are effective across your media channels. Vanity numbers, specialized URLs, and other methods are very popular for measuring media effectiveness. However, text messaging can be a valuable media measurement tool as well. With a high open and response rate, low cost implementation, and easy integration, SMS can be a valuable addition to any TV or radio advertisement.

How Does Media Measurement Work With SMS?

It may seem counter-intuitive to use a mobile approach to measure the results of broadcast advertising SMS is not only cost-effective, it  simplifies the overall measurement process. The concept is simple, have a short code associated with your advertisement that allows the viewer to text in when they see it. For example, imagine you’re a restaurant with airspace on all local TV and radio channels. You include a short code in your advertisements that allows viewers to text in and receive a mobile coupon for their next entree. Since people have their cell phones on them 97% of the time, high response is practically guaranteed. This serves as an an instantaneous tally of how many people you’re reaching with your commercial as well as how effective the commercial is.

Kill Multiple Birds With One Smartphone

media measurement, sms solutions, mobile solutions, mobile advertisement

It is easy to see why the benefits of media measurements with SMS are substantial for your business. Let’s return back to the restaurant example. The first benefit of your SMS campaign is the prompting of customers to visit your restaurant with mobile coupons. About 74 million U.S smartphone users utilized mobile coupons in 2015; proving just how valuable they can be. In terms of media measurement, texting provides a few key benefits. As we said before, texting can provide an instantaneous count of how many people are seeing your advertisement at a given time. This means that you can figure out when and where your advertisements have the most impact. Maybe more people text in right before dinner time or around major holidays. Perhaps your commercial does better on stations with more family friendly content. Regardless, SMS makes it easy to see exactly where your advertisement stands.

 

Sources: Statista

 

Mobile Marketing, Radio, SMS Marketing, Television

Maintaining Student Engagement With SMS

One of the major indicators of success for universities and colleges is student retention. Out of all the first-time, full-time students that enrolled in a 4-year university in fall 2012, 20% didn’t return for fall 2013 (NCES). One of the main reasons students don’t return in the fall is lack of student engagement due to poor communication. Notification emails are effective but, may go unchecked for quite some time. However, SMS can aid in boosting retention rates for many universities by maintaining a direct line of communication between student and university.

SMS for Deadline Remindersstudent engagement, sms solutions, university alert system, university sms

In all the hustle and bustle of everyday student life, it is easy for important deadlines to fly under the radar. Unfortunately, missing important deadlines can drastically affect whether or not a student returns for another semester. Although email is still the preferred method of communication among many universities, it doesn’t boast the immediacy that SMS has. 90% of all texts are opened within 3 minutes, a drastic change from the 47 minutes it takes for 90% email response.

By using a basic SMS campaign, reminder texts can be sent out to students. Since these texts are more likely to be read than email, more students will be better prepared for upcoming deadlines. When students keep up with these important dates, like FAFSA or enrollment deadlines, they are better prepared to return for another semester.

360 Degree Student Engagement

Student engagement goes beyond communications between students and the university. Many university students do more than just study, they also engage in many different activities. SMS can keep students engaged both in and out of the classroom. Professors can utilize an SMS dialog campaign to facilitate class conversations while on-campus organizations, like alumni relations or Greek life, can send mass texts to keep members updated. Essentially, SMS can maintain 360 degree student engagement by simplifying communications from all aspects of student life.

 

Sources: Dynmark, The Atlantic

Education, Text Alert System, Universities and Colleges

5 Reasons to Attend EdTech Panel

We’re Talking about #EdTech and #MobileLearning on April 8th. 

 

At 3Seventy, we value higher education and we aim to support the education community by offering insights into how technology is enhancing the experience in an EdTech Panel webinar. Whether it is kids in a classroom, adults continuing their education from home, or people learning on a mobile device in a far away place, technology plays an integral part in how we learn today.

 

Here are five reasons why you need to attend the EdTech Panel

 

  • The Speakers:
    • Hear from Kathleen Denyer Hall, User Experience Research Manager at Civitas Learning, understands how educators are using technology in classrooms. She hears directly from the users of the Civitas Learning platform, which provides a detailed view of an institution’s historical and predictive student flow.
    • Hear from Sean Duffy, founder of EdTech Austin and marketing lead for the MakerSquare team in Austin, about the important connection between education and technology – especially here in Austin, Texas. He works with his team to offer outcomes-focused learning opportunities for those developing their engineering skills.
    • Moderated by John Wright, CEO of 3Seventy, has an extensive background in how people communicate. His professional experience with email communications, text messaging, and business to consumer relationship management supports the insights that he can offer into this conversation.

 

  • Get Answers: You will have opportunities to ask your questions about education technology, mobile learning, and how these technologies are integrated into institutions today. This EdTech Panel of experts will address your questions in real-time or following the webinar.

 

  • Thought Provoking Insights: You will be surprised by some of the insights you hear from these industry leaders about tools and ways technology is truly enhancing education – rather than disrupting it.

 

  • Easy to Join: We’re keeping this panel short out of respect for your time – only 30 minutes of presentation time. Plus you can listen in from your computer or phone, depending upon what is easiest for you.

 

  • Free to Attend: That’s right. There is no cost to register for the EdTech Panel webinar. We are so passionate about sharing information and starting the conversation that we see no reason to charge for this webinar.

 

So what are you waiting for? Register Today! 

EdTech, EdTech Panel, education technology, education innovations, mobile education, mobilizing education, mobile edu, edu tech, EdTech Webinar

Education, Webinar

Reaching Gen-Z College Students

As many millennials are graduating college and entering the workforce, Generation Z (Gen-Z) is rapidly taking their place. Gen-Z is defined as the generation born in the late 90s through the early 2010s. This generation makes up about 40% of today’s undergrads, and that percentage increases every semester. Unlike their millennial predecessors, Gen-Z has never lived in a world without instantaneous communication. This means that they are the most connected generation on the planet. As this new generation enters the realm of higher education, professors and university personnel are facing new challenges in communication.Mobile Education, EdTech, Gen-Z, MLearning, Mobile Operations, SMS Solutions

Using Mobile to Connect with Gen-Z

Thanks to their millennial predecessors, many universities are equipped with some sort of mobile application or SMS alert system. As the most connected generation, Gen-Z is communicating instantaneously with each other and non-stop. So how are universities going to keep up with the new wave of students? SMS has proven to be extremely popular for students of this generation. Although millennials do well with email, Gen-Z is more inclined to use faster methods of communication. Having a text messaging service incorporated into university communications is a smart and affordable solution for maintaining contact while addressing the instant communication lifestyle.

 

Mobile Education, EdTech, Gen-Z, MLearning, Mobile Operations, SMS SolutionsGen-Z in Higher Education

In order for professors and university faculty to keep up with this fast-talking generation, it’s crucial to have mobile tools integrated into everything. This mobile integration goes far beyond basic communications. More then ever, professors have an array of technology to aid them in maintaining their classrooms. The steep rise of the EdTech movement has made mobile devices a pivotal cornerstone for educational success. These tools make it easier for professors to take attendance, record grades, and increase classroom participation.

For students, having a mobile solution means more hands-on learning possibilities. This encourages students to take charge of their learning. And it fits into their fast-paced, on-the-go lifestyle.

 

Each generation brings a new challenge to universities around the country. Overcoming the generational gaps such as technology development and communication styles is paramount to university operations. Both students and faculty benefit from a cohesive form of communication. With mobile-based tools such as SMS alerts and mobile applications, the burden of communication can be alleviated. It is important for universities to be well-equipped to reach the new generation of college students. What is your school’s plan?

 

Sources: Business Insider

Education, Mobile Solutions, Universities and Colleges

Education CRM Systems Go Mobile

Technology is playing an increasingly large role in education around the world

Many schools and classrooms use education CRM systems for student management. These CRM (customer relationship management) systems are crucial for maintaining attendance, grades, homework, and other various classroom interactions. However, many systems operate on email-based integration for communications. Although millennials are extremely receptive to email, SMS has a higher open rate at 98% and 45% response rate (email has an average 6% response rate).

 

Mobilizing the Classroom Experience With SMSEducation CRM, EdTech, Mobile Education, SMS Education, Mobile Solutions

For the busy college student, having a mobilized classroom experience is vital to their success. Although many education CRM systems have created mobile applications, it’s sometimes difficult to convey information in real time. Students need information as fast as possible, and in-app messaging often takes more effort than it’s worth. SMS integration into education CRM systems gives professors the tools needed to inform their students instantaneously – less work, higher response rate.

A simple way to utilize SMS with your education CRM is by setting up triggered messages via a gateway. When certain time-sensitive material is uploaded by a professor into the education CRM system, such as announcements or grades, a text message will be automatically sent out to all students on the targeted list. Although this is a commonplace feature in the email portion of education CRMs, a text-based approach will be massively efficient for both student and professor. You can even give students the choice of how they want updates from you – via email or SMS – and either way, you can include the same information and web links to the details. Students will be more likely to read the important classroom information, while professors will have a simple way to instantly reach all their students at once.

 

Education CRM Supports the EdTech Movement

Education technology, or EdTech, is becoming more than just the technology itself. It is becoming a wide sweeping movement focusing on changing education on multiple levels, all across the world. Integration is huge component of EdTech with many classrooms using apps, software, and even virtual reality to enhance education.  When education CRM systems integrate mobile technology, professors can expand their reach and make room for more students or teach across far distances. By pushing the boundaries of the physical classroom, education can make steps towards being accessible for all.

Education CRM, EdTech, Mobile Education, SMS Education, Mobile Solutions

Using an education CRM is important to many schools, colleges and universities. As of 2015, the top collegiate LMS (learning management systems), Blackboard, was on the market for over $3 billion. Not only is an education CRM the built into most schools, but it is also the norm for students to have access to their educational progress in a digital format. Making education CRM systems more mobile via SMS is a logical expansion for the fast-paced and highly dynamic realm of education.

 

Education, Marketing Integration, mobile CRM, Universities and Colleges

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