Since May 1, 2021, TrueDialog has been passing on AT&T's carrier fees to our customers. AT&T set these fees to a discounted rate of $0.002 per outbound SMS segment and $0.0035 per outbound MMS.

As of March 1, 2022, AT&T has increased the cost of unregistered traffic.

AT&T ultimately plans to implement a detailed fee table with fees varying by Campaign type, however the launch date for AT&T's full fee table (shown below) is still TBD.

Fees effective for all long code messages to AT&T as of March 1st, 2022:

• $0.002 per registered outbound SMS message segment to AT&T
• $0.0035 per registered outbound MMS message to AT&T
• $0.01 per unregistered outbound SMS message segment to AT&T
• $0.015 per unregistered outbound MMS message to AT&T

Fees effective for long code messages to AT&T after transition period ends (date TBD):

Beginning June 1, 2023, AT&T is increasing surcharge rates on unregistered traffic.

What do I need to know?

The increased rates on unregistered AT&T traffic are as follows:

Traffic type                                          Current rate        Rate effective June 1, 2023

Unregistered SMS A2P traffic                $0.004                 $0.01

Unregistered MMS A2P traffic               $0.005                 $0.015

As of January 15th, 2023 a one-time $15 per campaign vetting fee for all campaign types is in effect.

Fees effective for all long code messages to T-Mobile as of March 1, 2022:

• $0.003 per registered outbound/inbound SMS message segment
• $0.01 per registered outbound/inbound MMS message
• $0.01 per unregistered outbound/inbound SMS message segment
• $0.015 per unregistered outbound/inbound MMS message

T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.

Beginning June 1, 2023, T-Mobile is increasing surcharge rates on unregistered traffic. They will also be increasing the surcharges on unregistered traffic on August 1, 2023, October 1, 2023, and December 1, 2023.

What do I need to know?

The increased rates on unregistered T-Mobile traffic are effective as follows:

Verizon introduced the following A2P 10DLC fees in January 2019. Verizon has not announced any plans to change their fee structure since these fees were introduced.

Fees for all long code messages to Verizon Wireless, since January 2019:

• $0.0025 per outbound SMS message segment
• $0.005 per outbound MMS message

The per-message fee for Unregistered SMS Application-to-Person 10 Digit Long Code (A2P 10DLC) traffic will increase:

• from $0.003 to $0.01 on July 1, 2023.

Unregistered MMS A2P traffic changed:

• at $0.015.

The per-message fee for Registered SMS and MMS traffic is also unchanged:

• at $0.003 and $0.005, respectively.