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Tag: Cable and Utilities

Mobile Devices Changing Operational Efficiencies

Mobile strategy, Operational Efficiencies

With the ubiquity of mobile technology I’m sure we’ve all had our experiences with texting, a mobile marketing campaign or two, QR codes and apps. I don’t think we need to discuss the proliferation of the technology or how businesses have realized that a customer-facing mobile strategy is no longer a luxury but an absolute necessity. However, what we don’t see on a day-to-day basis are the behind the scenes uses of mobility and how industries are leveraging that technology to gain an edge over their competitors by increasing their operational efficiencies.

Operational efficiencies are the capabilities of an enterprise to deliver products or services to its customers in the most cost-effective manner possible while still ensuring the high quality of its products, service and support. Increased operational efficiencies enable a company to achieve higher profit margins and be more successful in highly competitive markets.

So, how are companies using mobile to stay more competitive? A good example comes from the cable and utilities sector. Imagine how convenient it would be for the customer to order services on the go via their mobile device and pay for them using secure mobile transactions. Need an installation? How about text alerts when the technician is half an hour from your doorstep instead of having to wait around the house all day or proactive alerts when there are service outages and updates on when they’ll be restored. Have a bad experience with the installation technician? Just complete an automated, true-dialogue SMS survey and the utility company would be afforded the opportunity to rectify the situation immediately before it hit the social media channels. All of these examples have the same underlying theme: the ability to interact and act upon real-time information on the go….the power of mobile

Now, imagine the benefit of this real-time information and apply it to call-centers, manufacturing, warehousing, inventory and shipping and you can very clearly see why companies are understanding the true business value of mobile technology not only for marketing purposes but for their equally important operational efficiencies, as well.

Choose the Right Mobile Marketing Methods for Your Business

Mobile Marketing Methods, Text Message Marketing, Text Service Provider
3Seventy focuses on the mobile marketing methods that companies use to connect with customers; but what does the mobile platform you use tell customers about your businesses? The ability to reach out to prospective buyers wherever they happen to be is a huge advantage when you are trying to promote your products or services, but you want to make sure that the types of text campaigns and ads you choose to run accurately reflect your brand.
People who own tablets are more likely to respond to the mobile marketing ads they see on their devices than smartphone users. The ratio of tablet owners to smartphone users who actually respond to mobile messages is two to one.
A recent study indicates that mobile device users are more likely to pay attention to ads that include a video and that 20 percent of users prefer mobile marketing ads that are interactive. Over one-third of women like display ads (banner or video), while 29 percent prefer to receive text messages.
If you want to make sure that your mobile marketing efforts are targeted appropriately, keep track of the apps, games, and utilities your customers are downloading. You will be able to use this information to understand their preferences so that you can ensure that the content you are providing will be of interest to your target market.

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