There are an overwhelming number of sessions during South by Southwest Interactive. We’ve taken the time to read through all of the descriptions and read about the presenters, so that you don’t have to. If you are interested in mobile technology, entrepreneurship, software development, and how these concepts apply to the greater world, then we think you’ll find something to like from this list.
3Seventy’s Interactive Sessions Recommendations…
Friday, March 13
11:00AM – Hackaday Meet Up (Free) – They are the gold-standard in entertainment for engineers and engineering enthusiasts. We can’t wait to see what creative solutions are developed.
11:00AM – In Stadium Experience (Need Badge) – Mobile Apps and SMS have changed the fan experience, and this incredible panel will discuss those developments as well as where they see things going.
3:30PM – Digital Health Startup Pitch (Need Badge) – Pitch contests are a must-do of SXSW. This one includes the founders of three health tech startups, who each have five minutes to pitch their startup to an esteemed panel
3:30PM – Fast & Furious: Bringing it Mobile (Free) – This panel will discuss the process of taking a film and turning it into a mobile game. Hear about the process and then get a chance to play a video game… sounds pretty good to us.
3:45PM – Using Texting to Promote Empathy (Need Badge) – When society and technology mix, it can sometimes make a mess – or create opportunities. Dr. Sara Konrath will discuss new SMS tools designed to help build empathy in teens.
Saturday, March 14
9:30AM – A Digital and Mobile Health Revolution (Need Badge) – If you’re curious about owning your health data, then check out this panel. They will discuss ow mobile devices have the potential to allow patients to own and manage their personal health data, and leveraging big data analytics to promote health and wellness.
3:30PM – How Mobile Advertising Can Not Suck (Need Badge) – When and how will mobile advertising ever be a good experience with ROI? Brand leaders discuss the future of this marketing channel.
Sunday, March 15
9:30AM – Youth Sports Marketing Meetup (Need Badge) – Join the USA Swimming CMO in a discussion about marketing to families in order to get kids involved in youth sports programs.
12:45PM – Mobile Payments for the Third World (Need Badge) – Beyond retail and first world problems is a bigger concept of unbanked mobile money. What happens when mobile operators and the financial industry work together to improve affordable financial services to the unbanked population?
3:30PM – Mobile Social Meetup (Free) – Filmmakers, city planners, and advocates will gather to chat and then ride together to watch the world premier of the film Bikes vs. Cars at Republic Square Park.
Monday, March 16
11AM – Mobile Tech and the Retail Revolution (Need Badge) – Our friends at Mood Media will participate in the discussion of the in-store experience, and how mobile activity has changed it – from deal research while inside brick and mortar to post-shopping purchases.
12:45PM – Mobile Africa (Need Badge) – More Africans have access to cell phones than to electricity, indoor plumbing or even shoes. How Africa is using mobile technology to solve problems, and the lessons more developed economies can learn from them.
3:15PM – Digital Health Communications (Need Badge) -This panel will discuss the current state and future of the big data revolution in health and personal wellness, as well as the challenges to building a data-driven health system.
Tuesday, March 17
9:30AM – Mobile Technology in Fashion Commerce (Need Badge) – Join Madison Reed CEO, Amy Erret, in a discussion about building the next generation of mobile shopping experiences. What it means for the in-store experience and how we use mobile there.
12:30PM – Is Mobile Key to Political Apathy? (Need Badge) – Does the reach and personal touch of mobile devices make us more engaged with civic responsibilities? Is there a mobile-social connection that makes political leaders more tangible to the next generation of leaders? Let’s talk about it.
5PM – Creating Meaningful Mobile Experiences (Need Badge) – Just in time marketing messages are quite different from saturated blasts of information. When you push out a message, are you putting the people first?
Do you have any other session recommendations?
Tweet us with #SXSWi and we’ll share it with our followers.
There are all kinds of events happening around Austin in March, largely due to the presence of the big conference and festival in town. In the past, 3Seventy has thrown parties or sponsored events. This year, you’ll find us participating in several events so that we can meet with clients, partners, and other professionals in the industry to talk about SMS Smart (text messaging).
SMS Smart Technology Events in Austin this March
March 12, 2015 at 5PM
3rd Annual ATC (Austin Technology Council) Gateway Party to kick off Austin’s largest tech conference! The party showcases Austin’s executive clout, global appeal, and the collaborative and vibrant face of the Austin tech scene and ATC’s member companies. ATC is the voice of Austin’s thriving technology and life sciences industries, representing 1,600 technology executives, 250+ companies and over 60,000 employees. The entire 3Seventy team will be in attendance, so find us there and let’s talk about technology. More Info Here
March 13, 2015 at 5PM
Austin Mobile Meetup at the Ginger Man. This informal professional group is focused on developing relationships, exchanging ideas, and fostering mobile technology innovation. The event will offer an open, comfortable environment for mobile (apps, SMS and web) enthusiasts to meet and discuss related news, best practices, tips, and anything else exciting in the technology niche. This year’s event is sponsored by TripCase. The entire 3Seventy team will be in attendance, so find us there and let’s talk about mobile technology, especially SMS. More Info Here
March 14, 2015 11AM – 4:30PM
General Assembly presents with SXSW a full day of free workshops. Throughout the day there will be free classes in web development, digital marketing, business development, user experience design, and more. General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design. This event is an exact reflection of just that. A few 3Seventy team members are attending different workshops, so keep an eye out for us. More Info Here
March 15, 2015 at 5PM
Tech Cocktail’s Startup Celebration at SXSWi 2015. This party will include a showcase of the 20 hottest startups across the world. Meanwhile, we will be enjoying a night of great conversation, giveaways, and cocktails. This is the media company founded and lead by former AOL product strategist, long-time tech blogger and new media pioneer Frank Gruber. It focuses on celebrating entrepreneurs, emerging technology and innovation. The team of tech analysts and curators bring a unique point of view to tech as they scour the web and world in search of new products and services, fresh voices, interesting leaders, hot news and trends, how-to’s and more.A few 3Seventy team members will be attending, so keep an eye out for us. More Info Here
Here are some friendly faces to look for from 3Seventy. Let’s get SMS Smart this March.
“Labor Day… is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” – US Dept of Labor
Do You Really Take Holidays?
This holiday was birthed in the 1880’s, during a time when unions and trade groups fought for their rights. The workforce has changed significantly over the past 130 years. More workers are web based, and not part of unions or trade groups groups. Developers seem to work no matter what day of the week, and they often work during off-peak office hours. These dedicated workers rarely pause to honor themselves and the hard work they put in each day. Taking a holiday often means missing a deadline or not making money if you are a consultant.
Take a Holiday on Monday
Maybe on this Labor Day, developers can create a new way to celebrate the holiday – by doing something they love and enjoy. I asked around the offices about what all of our awesome developers like to do when they do have some free time. Naturally, I heard a few comments about not touching a laptop and another about relaxing by the pool. A few chose to try out new video games like the newest update to Legend of Zelda. Another developer told me that he will take some time to tinker with some side projects he’s been meaning to play around with. I might work on my circuit board from Def Con now that I will have some time away from work for a day.
What will you be doing this holiday weekend?
Want something to tinker with? 3Seventy just made the texting API available as a 30 day trial.
While mobile technology launches were not center stage during this year’s South By South West Interactive Conference, it certainly did not go away. Some people claim that we have app fatigue or that mobile marketing is not as sexy as it once was. However, the conversations during a few panels and on the trade show floor would say otherwise. This will be the year when brands learn to personalize and customize the messages they send to consumers using mobile marketing.
Mobile Marketing is Getting Personalized
As with other channels, mobile marketing is getting personalized . This shift in messaging is particularly important for small businesses. The most active smartphones users today are very different from years past. Something has returned to these consumers – trust. To build trust between a customer and a local business is vital for the growth and sustainability of that business. Consumers are back to trusting locally and they feel good about being known by their first name.
I have seen this personalized messaging done best with text marketing, but also with mobile websites and mobile apps. Text marketing makes it easy, because on some platforms you can create text surveys for your customers and segment your future messages based upon their responses. This creates a type of preferences setup for discount offers and announcements. Ask your customers about their visits to your store:
How often do they visit
What is the most common item or service they purchase
Are they satisfied with customer service
Would they recommend you to friends
How is the quality of your product or service
For the people who are very satisfied or who visit you frequently, consider developing a mobile loyalty program to show your appreciation. The people who are less satisfied or who are casual customers need more of a push, so offering a large discount or free item may help to grow them into a more loyal customer. Mobile coupons have 10 times the redemption rate of printed coupons, and mobile loyalty programs are used much more frequently than those plastic cards.
South By South West has come full circle in the type of attendees – from small start-ups to huge brands, and now back to the small businesses again. Local businesses are very savvy and flexible with their marketing efforts, which is why they see the importance of mobile marketing and how they can utilize it to grow their businesses.
Headquartered in Austin, Texas, TrueDialog is the preferred SMS solution for enterprise businesses and higher education. TrueDialog's cloud-based software and API make it simple to send mass text messages, communicate with employees, alert students and parents, and provide multi-user, team-based customer support at scale.