When it comes to student retention strategies, communication methods play a significant role – after all, what’s the point of having a message if no one reads or hears it. And since about 75% of GenZ and Millennials prefer texting over any other communication method, evaluating text messaging platforms is a must. Juxtapose this statistic with the fact that the average freshman retention rate in U.S. universities is 78%, and that less than 50% graduate, means that universities have to do anything and everything to keep their students engaged and enrolled.
But what should you look for, and what are the additional reasons texting could complement your existing communication tools? Download this report today to learn more.