Over the past several years, text messaging has played a huge role in changing the traditional college experience. The communication tool is opening doors for improved education, safety, social life on campus, career opportunities for the future, and more. Today’s average college student no longer uses email as their primary source of communication.
In fact, open rates for emails have fallen to about 15%, where text message open rates are soaring at 99%. And 90% of these texts are read by the recipient in under three minutes!
If you are a higher education organization, building on ongoing dialog with prospective students, enrolled students, and alumni can be a challenge. Specifically, how do you go about capturing their interest and growing your mobile opt-in database?
Download this whitepaper to see a few tried and true ways to encourage students to subscribe to your SMS/Text campaign.