SMS for universities is becoming a lot more commonplace. This is due in part to increased competition in higher education marketing and rising popularity of education technology (EdTech). This Thursday, May 5th, we will be hosting a webinar discussing the different ways SMS improves higher education experience for students, alumni, professors, and administration. Here are 4 reasons why you should attend.
1. Increase Enrollment
With approximately 5,300 colleges and universities in the U.S, competition to convert applicants into enrolled students is high. Learn who the new enrolling students are and how to use SMS to foster a relationship that leads to enrollment.
2. Improve In-Classroom Experience
Among college students, 86% own a smartphone and 52% own a tablet (Pearson Education).These devices can often be a distraction for students and a nuisance for professors during lecture. However, professors can learn how to utilize this mobile technology for their advantage to better in-class participation and communication.
3. Help Students Engage
One of the best aspects of student life is growing both a social and professional network of peers. However, many college elligible students miss this opportunity due to summer melt – a phenomena in which enrolled students fail to make it to school in the fall because they “melt” away during the summer. We’re going to be discussing ways in which SMS can help these prospective students stay engaged and college ready.
4. Keep Students Updated With Important Notifications
In the chaos of getting ready for college, it is common for important dates and alerts to slip through the cracks. Enrollment deadlines, orientation, and campus events updates are just a few things many incoming students have to remember. Having SMS for universities provides a cohesive notification system for instantaneous communications that keep students in the loop.
In addition to covering these topics in depth, we will also have a Q&A session at the end for any additional questions. Based on the great dialogue we had in our last webinar about EdTech, attendees of this Thursday’s webinar sure to receive a lot of insightful information. We hope to see you there!
Details and registration can be found here
A Recap of Our EdTech Panel Webinar
3Seventy hosted an EdTech panel webinar on April 8th with guests from Civitas Learning and EdTech Austin, and it was an incredible conversation. For those of you who did not make it to this webinar, I’m very sorry. You may have missed out on one of the most open and honest conversations I’ve ever heard about education and technology from a group of minds who really understand what’s happening with education – both inside and outside the classroom.
The EdTech Panel Speakers
Let’s start with the main attraction to most webinars and presentations: the speakers. We had 3 great speakers for the edtech panel who came from different backgrounds, but all shared a mutual respect for what each one brought to the conversation. Kathleen Denyer Hall is the manager of user experience for Civitas Learning. She focuses in on how higher education is impacted by technology, especially predictive analytics and supporting those in education institutions to understand the insights from their data. Sean Duffy is the marketing and community manager for Hack Reactor (formerly known as MakerSquare) as well as the founder of EdTech Austin. Sean has deep experience as a classroom teacher, a marketer, and a lover of Education and Technology. He is particularly focused in on STEM (science, technology, engineering, and math) in schools and supporting K-12 adoption of technology. The moderator and third speaker was 3Seventy’s own CEO, John Wright, who has worked closely with many universities and colleges leveraging SMS technology for improving their systems.
This was a fervent conversation that ran for about 30 minutes with a lot of back and forth among the speakers. These are just a few highlights of the conversation points that I recall:
- Predictive analytics are seriously helping higher education institutions to make smart decisions for the development of programs.
- Looking at the metrics through the rearview window verses the windshield: getting real-time information is important for education institutions.
- How are schools defining success? Each institution is unique – job related success, holistic understanding of the world, income-driven success, and many other approaches.
- Many students are consuming rich media using a LMS while in class. It works well for group discussions, connecting with classmates, and continued learning activities / challenges.
- Keeping students engaged is difficult. More programs are popping up with student engagement counselors who are using technology and in-person meetings to check-in with students.
- Leveraging the technology (mobile devices especially) is a great way to keep students engaged and there are many software programs out there that connect with those mobile devices to grab students’ attention on their favorite device.
- Technology has been great for education in that we’re reaching new kinds of people who want to learn, such as working moms and international students with limited resources.
- Many legacy systems / LMS are still using email to communicate with students, but it’s becoming less effective each year because many digital natives aren’t high email users. SMS (texting) is working well for the new generations of Millennials and Generation Z, because they are more comfortable with that medium.
- In many ways, SMS is the last frontier of spam-free communications.
- Social media is being used as a communications tool for students, however there are more security risks and privacy issues with platforms such as Facebook than what many institutions want to deal with.
Where education technology seems to have the greatest impact is in school-to-student communications and ongoing education. Whether it is between the teachers and the students or the administrators and students, it seems that education is flourishing most when schools begin adapting to the technology needs and expectations of students.
There’s another opportunity for you to jump into the conversation. On May 5, we’re talking specifically about Universities Using SMS for Enrollment and Student Engagement.
Check Out the Details.
At 3Seventy, we value higher education and we aim to support the education community by offering insights into how technology is enhancing the experience in an EdTech Panel webinar. Whether it is kids in a classroom, adults continuing their education from home, or people learning on a mobile device in a far away place, technology plays an integral part in how we learn today.
Here are five reasons why you need to attend the EdTech Panel
- The Speakers:
- Hear from Kathleen Denyer Hall, User Experience Research Manager at Civitas Learning, understands how educators are using technology in classrooms. She hears directly from the users of the Civitas Learning platform, which provides a detailed view of an institution’s historical and predictive student flow.
- Hear from Sean Duffy, founder of EdTech Austin and marketing lead for the MakerSquare team in Austin, about the important connection between education and technology – especially here in Austin, Texas. He works with his team to offer outcomes-focused learning opportunities for those developing their engineering skills.
- Moderated by John Wright, CEO of 3Seventy, has an extensive background in how people communicate. His professional experience with email communications, text messaging, and business to consumer relationship management supports the insights that he can offer into this conversation.
- Get Answers: You will have opportunities to ask your questions about education technology, mobile learning, and how these technologies are integrated into institutions today. This EdTech Panel of experts will address your questions in real-time or following the webinar.
- Thought Provoking Insights: You will be surprised by some of the insights you hear from these industry leaders about tools and ways technology is truly enhancing education – rather than disrupting it.
- Easy to Join: We’re keeping this panel short out of respect for your time – only 30 minutes of presentation time. Plus you can listen in from your computer or phone, depending upon what is easiest for you.
- Free to Attend: That’s right. There is no cost to register for the EdTech Panel webinar. We are so passionate about sharing information and starting the conversation that we see no reason to charge for this webinar.
So what are you waiting for? Register Today!
SMS has gained significant momentum in the realm of recruiting and staffing agency operations. With over 14 million contract and temporary hires per year, staffing agencies are an integral piece to filling the 5.4 million U.S job openings. During the webinar today, we will cover a variety of topics relating to SMS for recruiting, staffing agency operations, and improving brand positioning in the market place. Today’s recruiting webinar will cover 3 main points:
1. Improve Professional SMS Etiquette
About 25% of marketers use SMS with 65% reporting that it is “very successful”. As SMS expands in professional settings, it is important to maintain proper SMS etiquette.
2. Explore SMS Strategies for Staffing Agencies
Staffing agencies deal in a very time sensitive industry. In this recruiting webinar, we will explore a case study in which a staffing agency utilized their SMS database to increase candidate satisfaction. This will demonstrate a real-life example of how SMS is bettering staffing agency operations.
3. Building Brand Trust
Being tech-savvy is now a major component of positive brand image. Candidates are more likely to flock to brands that incorporate relevant, modern technology in their business practices. This not only increases communications, but increases candidates’ trust.
This staffing webinar will be extremely beneficial for recruiters and staffing agencies – learning how SMS can be a viable tool for operations and professional communication. Staffing agencies armed with this information can stay ahead of the curve in both candidate satisfaction and millennial retention. Join us for our SMS Recruiting Webinar today at 1PM CST / 11AM PST for to explore these topics and more.
Client Communications Have Changed
How has communication with your clients and prospects changed over the past few years? You may have noticed that your clients carry a mobile phone with them 24/7. Most people (you know who you are) even sleep next to their phone! Over 50% of web searches now happen on a mobile phone, and that number continues to grow month after month. From the Boomers to Millennials, today’s communication channel of choice is the mobile phone.
Mobile Marketing for Real Estate
So how can you, as a real estate professional, maximize your clients’ time while continuing to provide them with great value for the service you provide them? Mobile marketing has quickly become a regular practice for agents and brokers, but not everyone in the industry has jumped in yet. Text messaging and mobile websites help you generate leads, save time & money, and win new listings.
Refilling flyer boxes is tedious and often money spent with little or no ROI. Trying to chase down your prospects from missed calls is a poor use of your time too. Replacing the sign out front with one that reads “Text In” will make a world of difference. You can qualify prospects, reduce the wasted cost of flyers, build a database, and deliver real-time information to those truly interested in the property. In the long-run, mobile marketing is more cost effective and easy to maintain. You will see more people texting-in than calling some 800 number, and you will have more time for selling homes.
An effective mobile website must include:
- Detailed property information organized into menus
- Photos of properties & links to YouTube videos (if you have videos)
- List upcoming open house events
- Click-to-call feature
- GPS turn-by-turn directions
A text marketing program empowers you to:
- Deliver details about each property when someone texts in
- Survey prospects to help them find the best home
- Build a texting database for future messages
- Send reminder texts about appointments
Mobile marketing for real estate agents and brokers is highly effective. We have a webinar today about the real estate industry. Watch it Now