Winner's Circle: Keeping Text Pure: Amanda McGuckin Hager on SMS, RCS, and Revenue Growth

In this episode of The Winner’s Circle, host Russ Fordyce sits down with Amanda McGuckin Hager from True Dialogue — a Sammy Award winner for SMS — to discuss how modern business messaging is evolving beyond basic text blasts.

Amanda shares key insights from analyzing over 1 billion brand text messages, explaining why consumer opt-in lists are hugely valuable and why brands shouldn’t fear alienating subscribers.