AUSTIN, Texas — May 5, 2026 — OnCon announced its annual Top 100 Marketers list at the live OnCon Icon Virtual Awards Ceremony last week, and Amanda McGuckin Hager, CMO and CRO of TrueDialog, has been included in the list. The recognition celebrates marketing executives who have made a significant impact on their organization, made strong contributions to their professional community through thought leadership, innovated in their roles and careers, and exhibited exceptional leadership.
McGuckin Hager joined TrueDialog in 2024 as CMO and was promoted to the dual CMO and CRO role in 2025. With more than 25 years of experience spanning brand, marketing, and revenue leadership, she oversees TrueDialog’s go-to-market strategy, brand positioning, and revenue growth.
“Amanda brings a rare combination of brand instincts and revenue discipline to everything she does,” said John Wright, CEO of TrueDialog. “She sees marketing and revenue as two functions of the same strategy. This recognition is well-deserved, and it reflects the impact she’s made not just on our numbers, but on our direction.”
Under her leadership, TrueDialog has expanded its enterprise customer base, launched a no-code visual RCS Composer that gives frontline marketing teams access to next-generation messaging, and deepened its position as the platform of choice for higher education institutions, sports and entertainment, financial services, B2B software, healthcare, and more.
“The most important feature of marketing has always been trust — trust between a brand and its customers, and trust between a leader and their team,” said McGuckin Hager. “Being recognized by peers who share that belief, and who understand that great marketing is ultimately about real human connection, means more to me than any metric. At TrueDialog, we’re building infrastructure for that connection at enterprise scale, and this recognition is a reflection of the entire team.”
The OnCon Icon Top 100 Marketers list recognizes CMOs and marketing leaders selected entirely through peer nominations and voting. More information about the OnCon Icon awards is available at https://www.onconferences.com/awards.
About TrueDialog
TrueDialog is the enterprise SMS platform transforming how organizations connect with customers through text messaging — today’s most engaging and responsive channel. Through superior features, industry-leading security, and direct carrier connections, the platform delivers enterprise-grade reliability while reducing messaging costs by up to 75%. TrueDialog is trusted by thousands of brands, including Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. Based in Austin, Texas, TrueDialog helps organizations build stronger relationships through reliable, cost-efficient messaging. To learn more, visit www.truedialog.com.
Media Contact:
Jodi Holzband
Classic Bart PR
jodi@classicbart.com
Frequently Asked Questions
Q: How was Amanda McGuckin Hager selected for the OnCon Icon Top 100 Marketers list?
A: Amanda McGuckin Hager was nominated and selected entirely by her professional peers. She did not apply for the award. With thousands of votes tallied in a highly competitive process, her selection reflects broad recognition from the marketing community.
Q: What is RCS messaging, and what does TrueDialog offer in this space?
A: RCS (Rich Communication Services) is the next generation of mobile messaging, offering features like branded sender IDs, high-resolution images, video, interactive buttons, and read receipts — all delivered within a phone’s native messaging app. TrueDialog offers a no-code visual RCS Composer that enables marketing teams to build and deploy RCS campaigns without developer resources, making next-generation messaging accessible to front-line marketing teams.
Q: What is SMS marketing used for?
SMS marketing delivers high‑volume, time‑sensitive communications that drive engagement throughout the customer journey. With near‑instant delivery and exceptionally high open rates, SMS becomes a powerful channel for promotions, alerts, support updates, and two‑way conversations at scale. TrueDialog’s enterprise‑grade platform is built for organizations that need personalized outreach, triggered messaging, and centralized communication management, all supported by direct carrier connections for speed, reliability, and operational efficiency.
Q: How does SMS support promotional and transactional messaging?
SMS enables businesses to run high‑impact promotional campaigns while also powering essential transactional messages, such as reminders, confirmations, and alerts. TrueDialog’s platform supports bulk marketing sends, event reminders, surveys, and flash promotions. With advanced deliverability, templates, scheduling, and rich reporting, teams can send promotional and transactional messages that reach audiences quickly and drive measurable engagement.
Q: How does enterprise SMS integrate with CRM and marketing platforms?
Enterprise SMS integrates deeply with CRM and marketing platforms to keep customer data, conversations, and workflows unified. TrueDialog offers native integrations with systems such as Salesforce, HubSpot, and other marketing automation tools, enabling users to send texts directly within their existing tech stack. All interactions sync automatically to contact records, automations can trigger SMS steps, and teams gain real‑time visibility without switching tools. A flexible API also connects SMS to legacy systems, ensuring seamless cross‑functional workflows across Sales, Marketing, Support, and RevOps.
