TrueDialog vs HubSpot: Who Has the Better SMS Solution?
More Features than HubSpot SMS
Easy To Use. Flexible. Enterprise-Grade.
Request a DemoAward Winning Excellence
How Does TrueDialog Compare to HubSpot SMS?
HubSpot SMS is a basic add-on — not a full-scale messaging platform. It’s designed for light marketing use within HubSpot workflows but lacks the infrastructure, compliance, and scale necessary for enterprise-level SMS. It’s also limited to the platform’s Professional and Enterprise tiers, with no support for MMS or short codes, limiting your power and reach.
TrueDialog is purpose-built for SMS campaigns. With direct carrier connections, compliance certifications (like SOC 2, TX-RAMP, and ISO 9001), and native integrations with HubSpot, Salesforce, Dynamics, and more, we support everything from mass outreach to personalized 1:1 conversations — all within a single, unified thread.
With TrueDialog, you get:
- Superior deliverability thanks to direct carrier connections and AI-powered TrueDelivery®.
- Scalable messaging via short codes, long codes, and MMS in one platform.
- Enterprise-grade compliance and pricing with no feature gating or upgrade traps.
If you’ve outgrown basic workflow texting, TrueDialog is here to deliver real SMS power and a feature-rich experience.
|
|
|
|---|---|---|
| Direct Carrier Connections | ✅ Direct-to-carrier routing ensures faster, more reliable delivery with reduced latency. | ❌Relies on third-party SMS aggregators, which may introduce delays or reliability issues. |
| Short Code + Long Code in One Thread | ✅ Mass messaging and 1:1 conversations are unified in a single thread. | ❌ Does not support unified threading for short code and long code interactions. |
| Enterprise-Grade Compliance | ✅ ISO 9001-certified infrastructure and enterprise security help you stay compliant. | ❌ Limited transparency on compliance certifications or security protocols for SMS. |
| Unlimited Users at No Extra Cost | ✅ Designed to scale as your team grows, without performance degradation. | ❌ Adding users may require custom configurations, limiting scalability. |
| Native CRM Integrations | ✅ Pre-built integrations with major CRMs (e.g., Salesforce and HubSpot) ensure seamless data flow. | ⚠️ Native integration with HubSpot CRM for streamlined workflows, but limited support for third-party CRMs. |
| TrueDelivery® AI Optimization | ✅ AI-driven campaign personalization and performance optimization for higher engagement. | ❌ Lacks explicit mention of AI-powered SMS personalization or automation tools. |
| Unified Multi-Channel Messaging | ✅ Supports SMS, MMS, WhatsApp, Facebook Messenger, and voice campaigns in a single platform. | ✅ Offers SMS, web chat, and email integration but lacks WhatsApp and voice capabilities. |
| U.S.-Based Support by Messaging Experts | ✅ Dedicated U.S.-based support team with 24/7 availability and advanced SMS expertise. | ⚠️ Limited support options. Phone help is only available for top-tier memberships. |
| 99.9% Uptime / ISO 9001 Infrastructure | ✅ ISO 9001-certified infrastructure and 99.9% uptime guarantee. | ❌ No public details on uptime guarantees or ISO 9001 certification for SMS services. |
| Faster Time to Value | ✅ Quick onboarding with minimal IT involvement for rapid deployment. | ✅ Swift setup of SMS feature. |
Why TrueDialog?
Whether you’re looking for easy setup or advanced features, TrueDialog delivers an unparalleled, comprehensive SMS solution.
Learn MoreWhile HubSpot SMS is a lightweight add-on, TrueDialog delivers enterprise-grade messaging with advanced compliance, deliverability, and support — without sacrificing ease of use.
HubSpot relies on a manual opt-in process and lacks native Telephone Consumer Protection Act (TCPA) safeguards. TrueDialog automates opt-ins and opt-outs, streamlines 10DLC registration, and meets enterprise-grade standards like SOC 2 and TX-RAMP for your peace of mind.
HubSpot’s SMS feature is built on Twilio and uses third-party aggregators. TrueDialog connects directly to U.S. carriers to help reduce latency, prevent message filtering, and improve reliability — with no markup on carrier fees.
HubSpot SMS only works inside the HubSpot ecosystem. TrueDialog offers a native HubSpot integration, plus connects with Salesforce, MS Dynamics, Eloqua, and more. Whether your stack is simple or complex, we fit in.
HubSpot SMS only supports basic texting — no MMS, voice, or WhatsApp. TrueDialog supports SMS, MMS, voice messaging, and integrations with WhatsApp and Facebook Messenger to help you reach audiences across multiple channels.
HubSpot lacks AI optimization tools for SMS performance. TrueDialog’s TrueDelivery® feature scans messages for potential carrier spam triggers before sending, and our AI Assistant helps teams quickly create custom replies for better engagement.
HubSpot’s automation is limited to what’s available in its workflow builder. TrueDialog enables messaging triggers at any point in a CRM or marketing workflow without needing extra development or third-party tools. Advanced logic, cross-channel triggers, and fine-grained controls come built-in.
HubSpot SMS costs $75/month for 1,000 message segments and charges $15 per 1,000 after that — and unused messages don’t roll over. Plus, short codes cost $1,500/month. TrueDialog’s pricing is predictable, transparent, and more cost-effective at scale, especially with no markups on carrier fees.
HubSpot’s unified reporting is designed for broad marketing visibility but lacks SMS-specific insights. TrueDialog offers SMS-first reporting, real-time delivery tracking, link performance, opt-out trends, and segment-level analysis for better data-driven decisions and optimization.