Get a bird’s eye view of all messaging activity — including the types of campaigns you’re running, how many messages were delivered, and high-level performance insights to help you measure ROI. See which campaigns are active, completed, or scheduled for a later date, and drill down further as needed.
SMS Reporting & Analytics for Smarter Campaigns
Turn Campaign Results into Actionable Insights
Discover exactly how your SMS campaigns are performing in real-time. TrueDialog’s SMS analytics and reporting dashboard shows you the metrics that matter most (including delivery and open rates, click-throughs, and more) so you can spot what’s working, fix what isn’t, and make data-informed decisions fast.
Whether you need a big picture view of all campaign activity to prove ROI or a more detailed analysis to help you optimize future sends, we make sure you have clear, actionable insights when you need them most.
Simple Yet Powerful Reporting
Focus on what’s really moving the needle. With TrueDialog’s real-time reporting, you can track deliverability, click-through, list health, user activity, and other SMS reporting metrics that help you determine what to adjust.
Check the real-time status of every campaign. Find out how many messages were sent, whether any messages failed to deliver, and when each campaign launched and ended. With TrueDialog, you’ll also have a status update log for audits and an emergency disable feature that allows you to immediately stop a campaign (and easily restart it when you’re ready).
With an activity report at your fingertips, you’ll have a comprehensive overview of all account activity for the past month — including subaccount data. Our SMS analytics makes it easy to track key metrics, such as response rates and opt-outs, so you can closely monitor audience engagement and program compliance. Gain valuable insights into messaging performance and customer interactions so you can replicate your biggest successes and learn from campaigns that fall short.
Effortlessly measure engagement in real-time by monitoring link clicks. Set your own UTM parameters to track the source, medium, and campaign of each page visit and get a clearer understanding of which campaigns are driving the most traffic. Use our proprietary link shortener to minimize the delivery issues associated with short links and create your own branded URLs to rapidly strengthen audience trust.
With TrueDialog SMS reporting, you can easily access detailed logs for all SMS and voice communications. Review messaging history, track interactions, and ensure your program adheres to compliance standards. By securely saving past conversations, you’ll have the data you need to maintain transparency and prove accountability.
Quickly and easily create a customized report any time you need one. Choose from message log, contact list, clicks, or message types (such as chat). You drill down by dates, select the fields you want to include, and add any necessary filters to ensure your report delivers the text messaging analytics you need. Generate reports to prove your program ROI to senior leaders, analyze specific campaigns, or compare SMS performance by month, quarter, or year.
Know exactly who has subscribed, who has opted out, and where your audience is growing. Track subscriber number by list, track new sign-ups by name and volume, and monitor your opt-outs by text or email. With user-friendly charts and graphs, you can identify trends at a glance and catch issues before they become a larger problem.
Important Metrics to Measure
There are a few essential metrics every organization should track, regardless of the industry or campaign. For example:
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Delivery rate
This measures the percentage of messages that were delivered (out of the total number of messages sent). Tracking the delivery rate helps you catch issues that could impact program success, such as carrier filtering or whether a recipient’s number is invalid or unable to receive texts.
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Open rate
This measures how many of the messages you sent have been opened, which tells you whether your message content was captivating enough to warrant a closer look (beyond the preview in the recipient’s text inbox). It can also help you measure audience interest in your brand and its SMS program as a whole.
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Click-through rate
This measures the percentage of people who have clicked on a link you included in a campaign. Like your open rate, link clicks give you insight into whether your audience found your message content and offer compelling enough to delve in deeper.
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Response rate
This measures how many recipients responded to your message (out of the total number of messages sent). While not every campaign is designed to drive responses, a high response rate could indicate that you have a strong relationship with your audience. On the flip side, a low response rate could be a sign that your campaign timing is off or your CTA isn’t engaging enough to elicit a reply.
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Opt-in and opt-out rates
Your opt-in rate is the percentage of recipients who have subscribed to your SMS program, while your opt-out rate shows the percentage of subscribers who have unsubscribed. Both of these metrics can help you assess your audience’s interest and satisfaction.
Frequently Asked Questions About SMS Analytics and Reporting
If your campaign isn’t performing as well as you hoped, there’s probably a good reason. We recommend first checking your delivery rate to make sure your messages are actually reaching your audience.
If delivery rates are normal, then delve into engagement metrics, such as opens, click-throughs, and responses. Subpar engagement could be due to something as simple as poor timing or something as complex as an offer failing to resonate with a key segment of your audience.
Finally, compare your campaign results to similar campaigns you’ve sent to see if you did anything differently. For example, you might find that you sent the message a couple of hours later than usual, which could suggest your audience received the message at a time when they’re less active.
Yes. With TrueDialog, you can view your SMS analytics in real-time — and your dashboard will update when these numbers change.
Monitoring real-time performance allows you to quickly spot issues (such as abnormally high failure rates or unusually low opens), as well as how different variables (like send times or keywords) impact your results.
TrueDialog natively integrates with leading CRMs and marketing automation platforms, including Salesforce, HubSpot, Marketo, Eloqua, and more. This way, you can seamlessly share data across your tech stack.
TrueDialog is committed to data privacy. Our platform complies with industry protocols and frameworks, including SOC 2 and TX-RAMP, and also leverages enterprise-level security infrastructure for your peace of mind.
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