TrueDialog vs TextUs: Who Powers Better Business SMS?
More Features than TextUs
Easy To Use. Flexible. Enterprise-Grade.
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How Does TrueDialog Compare to TextUs?
TextUs is built for team messaging and light customer support — not full-scale enterprise SMS marketing programs. While it works well for small groups managing customer replies, it lacks the infrastructure, compliance, and scalability that businesses need for high-volume campaigns. With no direct carrier connections and limited automation, TextUs is easy to outgrow.
TrueDialog is built for enterprise-scale texting from day one. We offer carrier-direct SMS delivery and 99.9% uptime, and maintain SOC 2, TX-RAMP, and ISO 9001 certifications to maximize your performance and security.
Plus, TrueDialog integrates natively with Salesforce, HubSpot, Microsoft Dynamics, Marketo, and Eloqua, eliminating the need for Zapier and giving your sales, marketing, and support teams easy access to texting within existing workflows.
With TrueDialog, you get:
- Better deliverability thanks to direct carrier connections
- Lower costs at scale with no need for Zapier subscriptions
- Enterprise flexibility for marketing, sales, service, and operations teams
If you’re looking to move beyond small team texting tools, uplevel your SMS communications, and boost engagement, TrueDialog has the functionality you need.
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| Direct Carrier Connections | ✅ Direct-to-carrier routing ensures faster, more reliable delivery and reduces potential points of failure. | ❌ Relies on third-party SMS aggregators, which can introduce additional latency and potential delivery issues. |
| Short Code + Long Code in One Thread | ✅ Unified threads seamlessly blend mass messaging and 1:1 conversations for easy management. | ❌ Does not appear to support unified threading of short code and long code messages. |
| Enterprise-Grade Compliance | ✅ SOC 2, TX-RAMP, and ISO 9001 certifications ensure compliance — especially in highly regulated industries. | ⚠️ Adheres to TCPA, GDPR, and CCPA regulations but may lack formal certifications such as SOC 2 or ISO 9001. |
| Unlimited Users at No Extra Cost | ✅ Flat-rate pricing for an unlimited number of users keeps costs predictable and eliminates invoice surprises. | ✅ Offers unlimited users; however, pricing starts at $300+/month. |
| Native CRM Integrations | ✅ Deep integrations with Salesforce, HubSpot, Microsoft Dynamics, and other leading CRMs support seamless workflows. | ✅ Supports integrations with Salesforce, HubSpot, Microsoft Dynamics, and more. |
| TrueDelivery® AI Optimization | ✅ Proprietary AI-driven deliverability tool optimizes message delivery by scanning for spam triggers | ❌ Lacks an AI-powered delivery optimization engine and relies on standard delivery mechanisms. |
| Unified Multi-Channel Messaging | ✅ Supports campaigns across SMS, MMS, voice, WhatsApp, Facebook Messenger, and email for broader audience reach. | ❌ Primarily focuses on SMS and MMS and does not offer a unified multi-channel messaging platform. |
| U.S.-Based Support by Messaging Experts | ✅ Provides 24/7 access to experienced SMS professionals via phone, email, and text. | ⚠️ Offers support, but the level of agent expertise and availability may vary. |
| 99.9% Uptime / ISO 9001 Infrastructure | ✅ Ensures high reliability with ISO 9001-certified infrastructure and a 99.9% uptime guarantee. | ❌ Does not publicly provide uptime guarantees or ISO 9001 certification details. |
| Faster Time to Value | ✅ Delivers quick onboarding (with minimal IT involvement) for speedier deployment and better ROI. | ✅ Ensures swift setup of SMS campaigns. |
* TextUs and the TextUs Logo are trademarks or registered trademarks of TextUs, used here for comparative and informational purposes only. All trademarks are the property of their respective owners.
You Can’t Stretch a Lightweight Tool to Meet Enterprise Needs
TextUs excels in targeted recruiting and sales outreach. However, its reliance on Twilio and limited bulk messaging capabilities creates constraints for organizations that need to send large-scale campaigns or power more complex workflows.
Learn MoreDon’t confine your business to SMS and MMS campaigns. TrueDialog also supports messaging across WhatsApp, Facebook Messenger, and voice, so you can reach your audience on their preferred channels.
TextUs lacks robust compliance. TrueDialog’s SOC 2, TX-Ramp, and ISO 9001 certifications demonstrate our commitment to protecting your data and ensuring your campaigns comply with industry regulations.
TrueDialog’s AI-powered deliverability support, dynamic contact lists, advanced integrations, and trigger-based automation capabilities dramatically reduce your workload and boost your team’s efficiency.
TextUs relies on Twilio to support text delivery, which can increase costs and lead to potential delays. However, with TrueDialog’s direct carrier connections, you can enjoy faster message delivery and send high-volume campaigns with ease.
Don’t settle for limited bulk capabilities. TrueDialog is consistently ranked as one of the best SMS marketing platforms on G2, thanks to our unmatched scalability, support, and advanced bulk messaging features.
TrueDialog natively integrates with your leading CRMs (such as Salesforce, HubSpot, and Marketo) without a need for connector tools like Zapier. This way, you can streamline your workflows, eliminate data silos, and work smarter instead of harder.
TrueDialog’s robust security protocols — including single sign-on, double opt-in consent management, and easy opt-outs — minimize carrier filtering issues and ensure compliance with industry regulations.
TrueDialog offers transparent pricing with no markup on carrier pass-through fees, no added costs for new users, and premium-level features in every plan. We’re committed to delivering significant cost savings — especially compared to other solutions (like TextUs) that rely on third-party software like Twilio.
TextUs’s rigid architecture and limited API access limit its flexibility. TrueDialog’s open platform, robust SMS API, and native CRM integrations help organizations meet ever-evolving customer preferences, streamline workflows, and access in-depth campaign performance insights.