TrueDialog vs JustCall: Compare SMS Tools
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How does TrueDialog compare to JustCall?
JustCall is primarily an outbound calling tool, but TrueDialog was explicitly developed to support enterprise-grade SMS communications. With five-star ratings across top review sites, top-level security (including SOC2 Type II and TX-Ramp certifications), direct carrier connections, and 99.9% uptime, we’re committed to raising the bar for modern mass texting.
While JustCall tacks basic texting features onto its voice platform, TrueDialog delivers full-scale SMS performance. Our platform supports rapid high-volume messaging via carrier-approved short codes and 1:1 conversational messaging through 10-digit numbers — all in one seamless thread. Our proprietary technology boosts engagement, enabling intuitive, personalized communications at scale for marketing, sales, and customer service teams.
And because we’ve built direct carrier connections — unlike JustCall’s third-party relay model — our customers benefit from:
- Higher deliverability and fewer message failures
- Faster sends to support time-sensitive messages
- Substantially lower costs (no per-user fees or carrier markups)
If your team is serious about SMS, don’t settle for a dialer with subpar add-on texting features. Choose TrueDialog — the more innovative, scalable, user-friendly alternative.
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| Direct Carrier Connections | ✅ Direct-to-carrier support ensures faster, more reliable message delivery | ❌ Uses third-party SMS aggregators, resulting in less reliability and more filtering |
| Short Code + Long Code in One Thread | ✅ Seamlessly blends mass messages and 1:1 conversations in a single thread | ❌ Lacks unified threading and short code capabilities |
| Enterprise-Grade Compliance | ✅ SOC 2, TX-RAMP, ISO 9001 certified | ❌ No formal certifications for compliance or data security |
| Unlimited Users at No Extra Cost | ✅ Flat-rate pricing with unlimited users | ❌ Per-user pricing model ($19 – $49/user/month) |
| Native CRM Integrations | ✅ Salesforce, HubSpot, Dynamics, etc. | ❌ Mostly Zapier-based or shallow integrations |
| TrueDelivery® AI Optimization | ✅ Pre-send spam filter checks & routing optimization | ❌ No proprietary deliverability or filtering optimization |
| Unified Multi-Channel Messaging | ✅ SMS, MMS, Voice, WhatsApp, Messenger, Email | ❌ Voice-first platform with limited SMS functionality and no multi-channel coordination |
| U.S.-Based Support by Messaging Experts | ✅ Always speak with U.S.-based support pros via phone, email, and text | ❌ Uses offshore support and relies heavily on user documentation |
| 99.9% Uptime / ISO 9001 Infrastructure | ✅ Committed to reliability and maintaining a secure infrastructure | ❌ No uptime guarantee and frequent reports of dropped calls or message delays |
| Faster Time to Value | ✅ Rapid onboarding ensures your team can get started in days (with minimal demand on IT) | ⚠️ Onboarding experience varies based on team size and often involves lengthy integration setup |
TrueDialog vs. JustCall: Choose an SMS Platform That Scales Beyond the Dialer
JustCall was built for voice-first sales teams and tacked on SMS as an afterthought. TrueDialog is purpose-built for enterprise-level SMS, with direct carrier connections, highly secure infrastructure, compliance support, and scalability that powers high-conversion messaging across your organization.
Learn MoreJustCall routes SMS through third-party aggregators, which can lead to frequent filtering, blocked messages, and delivery delays. With no direct carrier relationships, the solution can’t ensure messages reach their destination at all — much less in a timely fashion. TrueDialog connects directly to U.S. carriers, bypassing third parties and ensuring faster, more reliable delivery. Our AI-powered TrueDelivery® streamlines message routing to minimize spam filtering and ensure your communications reach your contacts in moments.
Without crucial security certifications (SOC 2, TX-RAMP, ISO 9001), JustCall leaves your business exposed to risks and hefty fees for Telephone Consumer Protection Act (TCPA) non-compliance (which can reach $500 per message). TrueDialog is built with enterprise compliance at its core, offering robust security and regulatory protection for industries like healthcare, finance, and education. We’re committed to safeguarding your brand and mitigating legal concerns.
Because JustCall’s infrastructure prioritizes voice calls, it lacks the support you need for high-volume SMS campaigns and often buckles when sending large campaigns, compromising deliverability. TrueDialog is built for scale. Our platform handles millions of messages daily with carrier-grade throughput and no decline in service. We ensure fast and reliable delivery — whether you’re sending 50,000 texts or 5 million.
With a $19-$49 per user/month pricing structure, JustCall can quickly become unsustainable for your budget — especially as your team grows. (And that doesn’t even account for the additional costs associated with Zapier integrations and increased pricing for premium plans.) TrueDialog offers simple, flat-rate pricing and supports unlimited users so you can grow without restriction — no penalties for success and no hidden fees that undercut your ROI.
While JustCall boasts 100+ integrations, most of these are Zapier-dependent and lead to increased costs, delays, and complexity. TrueDialog supports native integrations with Salesforce, HubSpot, MS Dynamics, Marketo, and Eloqua. Embedding SMS directly into your CRM workflows means faster data syncing and easy automation.
JustCall added SMS as a secondary feature, which limits its ability to support sophisticated messaging campaigns. TrueDialog is an SMS-first platform designed for multi-channel flexibility. Our technology supports MMS, voice, WhatsApp, Facebook Messenger, and email to maximize engagement.
Beyond user fees, JustCall users face additional costs for Zapier subscriptions, third-party compliance tools, and volume-based penalties that increase as you scale. TrueDialog’s pricing is transparent and supports business growth. We offer predictable costs with no markups on carrier fees and no user-based licensing so that you can maximize your ROI.
JustCall’s offshore support team often deflects to documentation, leaving customers without real-time solutions during critical moments. TrueDialog’s U.S.-based team of SMS experts is available via phone, email, or text. Our agents have deep technical knowledge and are committed to fast, thorough resolutions.
While JustCall focuses on call dialers and voice automation, modern customers are far more likely to engage via text. In fact, SMS messages have a 98% open rate and significantly higher response rates than calls and voicemails. TrueDialog empowers your business to lead with SMS-first engagement, ensuring your contacts see your messages and take action.