Austin, Texas — Dec. 16, 2025 — TrueDialog, a leading provider of enterprise-grade SMS texting solutions, today released its 2025 SMS Marketing Benchmarks & Best Practices Report, a comprehensive analysis based on over one billion text messages sent by its diverse customer base. The data not only offers critical best practices for brands but also uncovers fascinating regional differences in consumer texting behavior across the U.S. and Canada.
With the A2P SMS industry projected to surpass $93 billion by 2031 and 96% of marketers attributing revenue increases to text messaging, this report provides timely, data-driven insights into how businesses can maximize this high-engagement channel.
Most Positive & Responsive Area Codes Revealed
The analysis of consumer replies revealed distinct regional trends in both engagement and sentiment:
- Highest Response Rate: Alberta, Canada, led all regions with an impressive 31% response rate.
- Most Positive Sentiment: Portland, Oregon, took the top spot with 98% of messages showing a neutral-to-positive sentiment.
Interestingly, the highest overall engagement is concentrated in colder climates, with Alberta, Oregon, and Minnesota area codes ranking highest for response and positive sentiment.
Top 3 Most Positive Area Codes
- Portland, Oregon (503 and 971)
- Central and Southern Minnesota (320 and 507)
- Richmond, Virginia (804)
Top 4 Most Responsive Area Codes
- Alberta, Canada (780)
- Poughkeepsie and Southeastern New York (845)
- Toronto, Ontario, Canada (905 and 416)
- Rochester and Western New York (585)
“The fact that Canada and New York have the highest response rates is one of the most interesting findings from the report,” said Amanda McGuckin Hager, CMO and CRO of TrueDialog. “The data could reflect the high level of politeness and attention often associated with Canadians, while the New York codes might be a reflection of their directness—they read the text, and they respond quickly. These regional nuances are essential for brands trying to build genuine connections.”
Best Practices for Brand Engagement
The report also reinforced that timing is key for successful SMS marketing. Opt-outs are significantly more likely when a brand initiates a conversation late at night. The highest number of unsubscribes occurred in conversations that began at 9 p.m. ET, which had a 22.5% unsubscribe rate, indicating that consumers strongly prefer not to be disturbed in the late evening.
According to consumers, texting is now a preferred channel: 75% of them say they want promotional SMS messages, and 91% will opt in if it enhances their experience. TrueDialog’s data shows that fewer than 1% of replies were negative (excluding opt-outs), reinforcing that audiences value fast and direct communication with businesses.
Read the full report, which includes all benchmarks and best practices, here.
Related:
- TrueDialog Releases 2025 SMS Marketing Benchmarks & Best Practices Report After Sending Over 1 Billion Text Messages
- TrueDialog Launches the Industry’s First SMS Grader, a Free Tool That Analyzes and Scores Business Text Messaging Maturity
About TrueDialog
TrueDialog is the enterprise SMS platform transforming how organizations connect with customers through text-messaging—today’s most engaging and responsive channel. Through superior features, industry-leading security, and direct carrier connections, the platform delivers enterprise-grade reliability while reducing messaging costs by up to 75%. TrueDialog is trusted by thousands of brands, including Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. TrueDialog combines powerful capabilities with simplified implementation. Based in Austin, Texas, TrueDialog helps organizations build stronger relationships through reliable, cost-efficient messaging. To learn more, visit www.truedialog.com.
Contact (For Media Only):
Jodi Bart Holzband
Classic Bart PR & Communications
jodi@classicbart.com
