TrueDialog vs EZ Texting: The SMS Platform That Grows With You
More Features than EZ Texting
Easy To Use. Flexible. Enterprise-Grade.
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How does TrueDialog Compare to EZ Texting?
EZ Texting is built for basic marketing blasts — but not for enterprise use. While it’s easy to get started, it lacks the infrastructure, security, and integration depth that large organizations need for high-volume messaging. While it may have a user-friendly interface, the platform’s reliance on third-party aggregators, limited automation, and complex pricing model limits its power.
TrueDialog is purpose-built for businesses that need more than just simple SMS functionality. We offer direct carrier connections (not pass-through aggregators), maintain enterprise-grade certifications (SOC 2, TX-RAMP, ISO 9001), and support seamless integrations with Salesforce, HubSpot, Microsoft Dynamics, and other leading CRMs. Our platform supports both short code and long code messaging in a unified conversation thread, enabling maximum reach and efficiency.
With TrueDialog, you get:
- Carrier-grade reliability that ensures your messages reach your audience fast
- Scalable pricing with no per-keyword fees or inflated SMS blocks
- Native CRM integrations that support real-time automation and in-depth reporting
- Enterprise-level compliance trusted by major universities and Fortune 500 businesses
EZ Texting is great for getting started — but when you want to scale your SMS program and experience unmatched deliverability, TrueDialog is the professional-grade platform built to exceed your needs.
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| Direct Carrier Connections | ✅ Direct-to-carrier routing ensures faster, more reliable delivery and reduces potential points of failure. | ❌ Reliance on third-party SMS aggregators can introduce additional latency and delivery issues. |
| Short Code + Long Code in One Thread | ✅ Seamless blending of mass messaging and 1:1 conversations within a unified thread for easier management. | ❌ Lack of unified threading for short and long code messages. |
| Enterprise-Grade Compliance | ✅ SOC 2, TX-RAMP, and ISO 9001 certifications help ensure highly regulated organizations meet compliance requirements. | ⚠️ Adheres to TCPA, GDPR, and CCPA regulations, but may lack formal certifications such as SOC 2 or ISO 9001. |
| Unlimited Users at No Extra Cost | ✅ Flat-rate pricing for unlimited users helps you avoid per-user fees and grow your team without restriction. | ❌ Additional users incur a $10 monthly cost per user, which can make scaling expensive. |
| Native CRM Integrations | ✅ Deep integrations with Salesforce, HubSpot, Microsoft Dynamics, and other leading CRMs enable seamless workflows. | ✅ Offers integrations with platforms like Salesforce, HubSpot, Mailchimp, and others — but may require additional support via Zapier. |
| TrueDelivery® AI Optimization | ✅ Our proprietary AI-powered deliverability tool optimizes delivery by scanning for spam triggers before messages are sent. | ❌ Lacks a dedicated deliverability optimization engine and relies on standard delivery mechanisms. |
| Unified Multi-Channel Messaging | ✅ SMS, MMS, voice, WhatsApp, Facebook Messenger, and email campaign support helps you reach more contacts. | ❌ Primarily focuses on SMS and MMS and does not offer unified multi-channel messaging support. |
| U.S.-Based Support by Messaging Experts | ✅ 24/7 access to experienced SMS professionals via phone, email, and text ensures fast resolutions. | ⚠️ Offers support, but the level of expertise and availability may vary. |
| 99.9% Uptime / ISO 9001 Infrastructure | ✅ ISO 9001-certified infrastructure and a 99.9% uptime guarantee ensure unmatched reliability. | ❌ Does not publicly provide uptime guarantees or ISO 9001 certification details. |
| Faster Time to Value | ✅ Quick onboarding with minimal IT involvement enables speedy deployment and ROI. | ✅ The platform’s user-friendly interface enables quick campaign setup. |
TrueDialog: The Industry’s Leading Enterprise SMS Platform
Unlock Seamless, Secure, and Scalable SMS & MMS Communication
Learn MoreEZ Texting struggles with scalability and compliance, which can hinder growth. As one of the few SMS platforms with direct carrier connections, TrueDialog eliminates the costly and unreliable intermediary steps often found in other solutions. This direct connection ensures faster message delivery — typically reducing latency by up to 30%. Plus, enjoy higher reliability (99.999% uptime) and significantly lower costs.
TrueDialog is built to the highest standards of enterprise security and regulatory compliance. We’ve achieved SOC 2 Type II, ISO 9001, and TX-RAMP certification, and our platform includes robust Single Sign-On (SSO) capabilities. TrueDialog provides tools and guidance to help you ensure your campaigns are fully compliant with all industry regulations.
Our highly trained SMS experts and dedicated account managers are available 24/7 to deliver rapid, personalized assistance via phone, email, and a dedicated support portal. We take pride in our quick response times — and with our team’s in-depth SMS knowledge and technical expertise, you’ll get the guidance you need to succeed.
TrueDialog’s TrueDelivery® tool dynamically adapts to carrier spam filters, helping users identify content that may cause messages to be flagged and avoid wasting budget on undelivered messages. Our AI-powered assistant suggests personalized responses to enhance engagement, customer satisfaction, and team efficiency. Crucially, our AI models are trained without sharing your data with open-source AI providers, ensuring complete privacy and control over your information.
Unlike platforms like EZTexting, which rely on Twilio to send messages, TrueDialog has developed direct relationships with carriers. This way, you can enjoy better deliverability, and your contacts will receive your messages much faster. Additionally, our proprietary link shorteners reduce the risk of link rejection by carriers, and our AI-powered deliverability helps your brand avoid triggering carrier spam filters.
TrueDialog offers competitive pricing without hidden fees. We’re one of the few SMS platforms that operate with direct carrier connections, which means we don’t need to rely on a third-party platform like Twilio and can pass the savings on to you. We also do not charge markups on carrier pass-through fees or for additional users. Our transparent monthly pricing structure is based on message volume, eliminating unwelcome invoice surprises.
TrueDialog’s robust security protocols — including single sign-on, double opt-in consent management, and easy opt-outs — minimize carrier filtering issues and ensure compliance with industry regulations, resulting in fewer administrative headaches.
TrueDialog seamlessly integrates with your organization’s existing tech stack. We offer native integrations with Salesforce, Salesforce Marketing Cloud, Microsoft Dynamics 365, and a growing suite of popular CRM and marketing automation platforms. Our API-first architecture supports custom integrations, giving you the flexibility to connect TrueDialog with any system.
TrueDialog empowers you to execute your SMS strategy with maximum flexibility. Whether you’re sending bulk transactional messages, personalized marketing campaigns, or time-sensitive alerts, our platform equips you with the tools and tech you need to succeed.