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SMS Integration…What’s the Point?

Why should you bother with SMS integration into your other systems?


One of the major benefits of text messaging is immediacy. You want to enable your customers to leverage that benefit without modifying the way they interact with your business.

Platform integration plays a key role in enabling your existing applications or systems to be mobile. When you integrate with a reliable and feature-rich SMS gateway like 3Seventy, then delivering communication benefits to your customers is easy. Our free Application Programming Interface (API) tools allow for seamless integration with your proprietary software or website. Enabling your existing system to interact with an SMS gateway for sending and receiving messages can help streamline your marketing processes.

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Common Systems for SMS Integration


Email:  Combining SMS and Email may be the smartest thing you’ve ever done for your customers or clients. Rather than forcing them into only one communication channel with your business, customers can choose how they want to contacted and the types of notifications they want. While a customer may want to read your monthly newsletter via email, he may also want a specific text alert about a product or service update. This will alleviate your database issues by combining the two, as well as increase customer satisfaction.


CRM: This is where SMS personalization has the greatest potential. If you have a truly robust Customer Relationship Management system that is filled with contact attributes such as birthdays, contract renewals, preferred products, zip code, or other key identifiers, then you should be leveraging that information in your text message marketing program. Use auto response text message to in response to contact’s actions, or send out behavior-based targeted messages to reach the right audience at just the right time. And, of course, remember to personalize things when it makes sense (with the contact’s first name or other unique identifier).

This integration improves the efficiency of your communication by giving you more information and more options for each SMS you send or receive.


Point of Sale: For the mobile marketers working in retail, restaurants, and other brick and mortar businesses, SMS API integration into POS systems makes a world of difference. Using an SMS API to integrate into your POS is a great way to ensure that you don’t miss any opportunities to make a sale or retain a customer. While text coupons / mobile coupons can be a total blessing for driving foot traffic, they become an annoyance when the customer cannot move smoothly through checkout.  We can all fantasize about having a mobile app for our store, but that isn’t always the smartest investment. SMS is a much more affordable way to keep customers loyal, fulfill their mobile requirements, and get people into your store.


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Our integration tools (PHP .Net, Java, Ruby) make it easy for programmers to develop, integrate and deploy SMS solutions with your proprietary software or website, enabling 2-way SMS communications. Learn more about 3Seventy’s SMS API and get support integrating your systems with our SMS Gateway by contacting us.



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