Why Use Mobile Marketing for Real Estate
Client Communications Have Changed
How has communication with your clients and prospects changed over the past few years? You may have noticed that your clients carry a mobile phone with them 24/7. Most people (you know who you are) even sleep next to their phone! Over 50% of web searches now happen on a mobile phone, and that number continues to grow month after month. From the Boomers to Millennials, today’s communication channel of choice is the mobile phone.
Mobile Marketing for Real Estate
So how can you, as a real estate professional, maximize your clients’ time while continuing to provide them with great value for the service you provide them? Mobile marketing has quickly become a regular practice for agents and brokers, but not everyone in the industry has jumped in yet. Text messaging and mobile websites help you generate leads, save time & money, and win new listings.
Refilling flyer boxes is tedious and often money spent with little or no ROI. Trying to chase down your prospects from missed calls is a poor use of your time too. Replacing the sign out front with one that reads “Text In” will make a world of difference. You can qualify prospects, reduce the wasted cost of flyers, build a database, and deliver real-time information to those truly interested in the property. In the long-run, mobile marketing is more cost effective and easy to maintain. You will see more people texting-in than calling some 800 number, and you will have more time for selling homes.
An effective mobile website must include:
- Detailed property information organized into menus
- Photos of properties & links to YouTube videos (if you have videos)
- List upcoming open house events
- Click-to-call feature
- GPS turn-by-turn directions
A text marketing program empowers you to:
- Deliver details about each property when someone texts in
- Survey prospects to help them find the best home
- Build a texting database for future messages
- Send reminder texts about appointments
Mobile marketing for real estate agents and brokers is highly effective. We have a webinar today about the real estate industry. Watch it Now