TrueDialog API Pricing Guide

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Ideal for developers, the TrueDialog API provides a robust foundation with plenty of built-in functionality, so you can code less, move faster and lower costs.

SMS Messages Per Month Inbound and Outbound

First 5 million messages $.00700/message or $7.00 per thousand messages
Next 20 million messages $.00500/message or $5.00 per thousand messages
Next 75 million messages $.00300/message or $3.00 per thousand messages
Next 150 million messages $.00200/message or $2.00 per thousand messages

10DLC Pricing Overview (Long Code)

There are two categories of fees associated with A2P 10DLC: registration fees, and per-message carrier fees. Both types of fees are charged by carriers as part of the A2P 10DLC system, and are passed through to our customers with no added cost.

Registration fees are applied when registering your US A2P Brand and your A2P Use Case.

Carrier fees are also charged by carriers for A2P 10DLC messages sent to users on their networks. These fees are applied in addition to TrueDialog’s standard US Messaging pricing. In general, the fees are applied for each outbound SMS segment or MMS message. T-Mobile (including Sprint) also applies fees to inbound SMS and MMS.
Please see below for a full breakdown of the fees associated with A2P 10DLC.

Starter Brand registration option that will be available for ISV clients and TrueDialog customers who send fewer than 3000 messages per day and use 5 or fewer numbers to the US. Please see go to your TrueDialog Account Section in top right of screen, click on drop down and select “CAMPAIGN REGISTRY” and fill out the required fields.

US A2P Starter Brand registration fee: $0

US A2P Standard Brand registration fee: $44 one-time registration fee (includes Secondary Vetting for A2P 10DLC)

A2P campaign use case registration fees:

Campaign use case type Cost
Standard $10/month
Low-volume* mixed use case $2/month
Special: Charity / 501(c)(3) Nonprofit $5/month
Next 150 million messages $0/month

Notice: As of March 1, 2022, the T-Mobile one-time $50 campaign activation fee for all Campaign types excluding Starter is in effect.

* Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile, and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.

MMS Messages Per Month Inbound and Outbound

First 5 million messages $.01400/message or $14.00 per thousand messages
Next 20 million messages $.01000/message or $10.00 per thousand messages
Next 75 million messages $.00600/message or $6.00 per thousand messages
Next 150 million messages $.00400/message or $4.00 per thousand messages

Additional MMS long code fees per carrier

Carrier Messages received Messages sent
US Cellular N/A $0.01
Verizon N/A $0.005
AT&T N/A $0.0035-$0.0005
T-Mobile $0.01 $0.01

Phone Number Pricing - Local

First 1,000 $1.00/number/month
Over 1,000 $.50/number/month

SMS Messages Per Month Inbound

First 500K messages $.0700/message or $7.00 per thousand messages
Next 4.5 million messages $.0500/message or $5.00 per thousand messages
Next 20 million messages $.00400/message or $3.00 per thousand messages
Next 75 million messages $.00200/message or $2.00 per thousand messages

MMS Messages Per Month Outbound

First 500K messages $.01400/message or $14.00 per thousand messages
Next 4.5 million messages $.01000/message or $10.00 per thousand messages
Next 20 million messages $.00600/message or $6.00 per thousand messages
Next 75 million messages $.00400/message or $4.00 per thousand messages

Additional Carrier Pass Through Fees

Carrier Messages received Messages sent
AT&T (includes Cricket) N/A $0.0025
Sprint $0.0050 $0.0050
T-Mobile (includes MetroPCS) $0.0025 $0.0025
US Cellular N/A $0.0035
Verizon N/A $0.0025

Short Code Provisioning

Dedicated $1000/setup and $800/month (3-month contract minimum billed up front)
Vanity $3000/setup and $1500/month (3-month contract minimum billed up front)

Canadian CPF

(Carrier Pass-through Fees in USD)

Long Code Carrier Fees - Additional SMS fees per carrier

Carrier Messages received Messages sent
Bell & Virgin $0.0085 $0.0087
Freedom Mobile N/A $0.0047
Rogers & Fido N/A $0.0078
Telus N/A $0.0062
Videotron N/A $0.0055
All Other Carriers N/A $0.0064

Long Code Carrier Fees - Additional MMS fees per carrier

Carrier Messages received Messages sent
Bell & Virgin $0.0160 $0.0160
Freedom Mobile N/A $0.0095
Rogers & Fido N/A $0.0156
Telus N/A $0.0101
Videotron N/A $0.0055
All Other Carriers N/A $0.0079

Short Code Carrier Fees

Carrier Messages received Messages sent
Bell & Virgin $0.0067 $0.0067
Eastlink $0.0050 $0.0050
Rogers & Fido $0.0036 $0.0036
Telus N/A $0.0050
Videotron & Fizz $0.0050 $0.0050

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