TrueDialog or 360 SMS: Which Works Better?
More Features than 360 SMS
Easy To Use. Flexible. Enterprise-Grade.
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How Does TrueDialog Compare to 360 SMS?
360 SMS is powerful — if you know Apex. It might sound convenient to have a platform so deeply embedded in Salesforce, but not when you factor in the heavy customization, developer resources, and ongoing technical maintenance necessary for the platform to function at scale. For non-technical teams, this can lead to delays, increased complexity, and a constant reliance on admins or consultants.
TrueDialog delivers enterprise-grade SMS without relying on your developer resources. Our platform integrates natively with Salesforce, HubSpot, Dynamics, and other leading platforms. You don’t need to know Apex or depend on Zapier workarounds. With direct carrier connections, SOC 2, TX-RAMP, and ISO 9001 certifications, and our AI-powered TrueDelivery® tool, you can enjoy reliable, secure, and compliant messaging from day one.
With TrueDialog, you get:
- Fast setup that onboards your team in days (not weeks).
- Carrier-grade delivery, which means fewer message failures and no aggregators
- Freedom to scale inside leading CRMs like Salesforce or across your full tech stack
If you’re tired of coding around your SMS provider to get the functionality you need, it’s time to choose the smarter, faster, and more scalable alternative to 360 SMS. It’s time for TrueDialog.
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| Direct Carrier Connections | ✅ Direct-to-carrier routing ensures faster and more reliable delivery. | ❌ Relies on third-party SMS aggregators, which may introduce latency or delivery issues. |
| Short Code + Long Code in One Thread | ✅ Seamless mass messaging and 1:1 conversation unification in a single thread. | ❌ Does not support unified threading for short code and long code interactions. |
| Enterprise-Grade Compliance | ✅ ISO 9001-certified infrastructure, audit trails, and robust security support regulatory compliance. | ❌ Limited transparency on compliance certifications or security protocols for SMS services. |
| Unlimited Users at No Extra Cost | ✅ Scalable platform design helps fast-growing enterprise-level user bases grow. | ❌ Limited insight into cost breakdown per user. |
| Native CRM Integrations | ✅ Native integrations with major CRMs (e.g., Salesforce, HubSpot) enable more streamlined workflows. | ❌ Locked into the Salesforce ecosystem and relies on developer support for connecting with SMS workflows. |
| TrueDelivery® AI Optimization | ✅ AI-powered campaign personalization and performance optimization for higher engagement. | ❌ No mention of AI-powered SMS personalization or automation tools. |
| Unified Multi-Channel Messaging | ✅ Supports SMS, MMS, WhatsApp, and voice campaigns in a single platform. | ✅ Supports SMS, MMS, WhatsApp, and other channels. |
| U.S.-Based Support by Messaging Experts | ✅ Dedicated team of SMS experts offers 24/7 support via text, phone, and email. | ⚠️ No confirmation of support team location or expertise level. |
| 99.9% Uptime / ISO 9001 Infrastructure | ✅ ISO 9001-certified infrastructure and guaranteed 99.9% uptime ensure greater reliability. | ❌ No public details on uptime guarantees or ISO 9001 certification for SMS services. |
| Faster Time to Value | ✅ Quick onboarding with minimal IT involvement ensures fast deployment and ROI. | ⚠️ Swift setup of SMS campaigns for small-to-mid-sized businesses, but may require a heavy technical lift. |
* 360 SMS and the 360 SMS Logo are trademarks or registered trademarks of 360 SMS, used here for comparative and informational purposes only. All trademarks are the property of their respective owners.
Why TrueDialog?
Whether you’re looking for easy setup or advanced features, TrueDialog delivers an unparalleled, comprehensive SMS solution.
Learn MoreWhile 360 SMS App is locked into the Salesforce ecosystem, TrueDialog offers integration across Salesforce, HubSpot, MS Dynamics, Marketo, Eloqua, and other CRMs and marketing automation platforms. This flexibility protects your investment and supports seamless SMS functionality as your tech stack evolves.
360 SMS App relies on Twilio for message delivery, introducing extra costs and potential points of failure. TrueDialog’s direct carrier connections eliminate the need for third-party aggregators, ensuring faster delivery, stronger compliance, and lower costs. Our model reduces latency and improves deliverability.
360 SMS App offers basic deliverability but lacks advanced optimization tools. TrueDialog’s proprietary AI-powered TrueDelivery® technology checks each message against carrier spam filters before sending to maximize delivery rates. Our platform also provides carrier lookups, automated 10DLC registration, and proprietary link shorteners to further enhance deliverability.
360 SMS App relies on static list management, which limits your ability to target changing audiences. TrueDialog’s dynamic segmentation capabilities update lists in real time based on engagement behavior, customer status, or campaign performance for better targeting and a higher ROI.
360 SMS App’s pricing model charges $15 per user per month for its basic package, plus additional fees per message, which can make scaling expensive. TrueDialog offers unlimited users with volume-based pricing and no markup on carrier pass-through fees, keeping costs predictable as your business expands.
While 360 SMS App offers basic Salesforce dashboards, TrueDialog delivers advanced analytics across platforms. Our reporting includes detailed delivery insights, engagement tracking, and real-time performance metrics — plus UTM tracking for full attribution, allowing businesses to continuously monitor and optimize campaigns.
Although 360 SMS leverages Salesforce’s compliance measures, it lacks independent certifications. TrueDialog meets rigorous enterprise security standards and holds certifications for SOC 2, TX-RAMP, and ISO 9001. Our opt-in compliance SSO capabilities ensure a secure environment that helps clients adhere to industry regulations.
As an India-based company, 360 SMS App often faces challenges delivering support to North American teams due to time zone delays and a potential lack of U.S. regulatory expertise. TrueDialog offers U.S.-based support staffed by dedicated SMS experts who are available via phone, email, or text to ensure fast responses and knowledgeable assistance.
TrueDialog delivers true omnichannel communication by supporting campaigns across SMS, MMS, RCS, voice calls, email, and more — all through a unified platform. This way, you can reach a broader range of customers across numerous texting channels.