TrueDialog Higher Education Texting Solution Named EdTech Award Finalist
TrueDialog, the provider of a leading enterprise-grade texting platform for higher education, was named a finalist in EdTech Digest’s 2020 EdTechAwards. The EdTech Awards is the largest recognition program in education, recognizing people in and around the education industry for outstanding contributions in transforming education through technology.
EdTech Digest recognized TrueDialog Higher Education Texting Solutions a top performer in its Communication Solution category. The SMS texting platform gives colleges and universities a better way to reach and engage students rather than email alone. Institutions who implement TrueDialog into their communications strategy see a 20x increase in response rates compared to email, 50% or greater in most instances.
“We built our SMS texting platform specifically to meet the unique needs of colleges and universities of all sizes, with ease of use, reliability and security as its foundation,” says John Wright, CEO at TrueDialog. “We are honored to be named as a finalist for this prestigious award, and it spurs us to continue innovating as we find solutions to help higher ed institutions enhance the student experience and outcomes with text messaging.”
Given the COVID-19 communication challenges, colleges and universities have had to get creative in how they continue to engage students who are on campus or studying remotely from home. Email is the traditional communications go-to, but studies show that more than 50% of students never read emails from their institutions. On the other hand, texts have a 98% open rate.
EdTech Digest says, “The worldwide pandemic put education and training to the test, but remote learning and working – in many unexpected ways – ultimately brought us closer. Leaders and innovators with their tools and techniques worked hard to keep the learning world connected to knowledge and each other.”
“Students aren’t just missing opportunities to become more involved with their universities; they often miss critical communications about their financial aid, registration, and class-related tasks – many of which have deadlines,” explains Wright. “With text messaging, schools and professors can text students with appropriate messages and direct them to their secure student portal to take action. It’s the best way to ensure students get the information they need to be successful.”
TrueDialog enables customers to send millions of text messages each year at a lower price than its competitors. From admissions through alumni engagement, institutions can build a powerful and effective communications strategy throughout the entire lifecycle of its members’ journey.