Contact Attributes in the True Dialog Platform
What are Contact Attributes?
When you sign up for an account with 3Seventy, you are getting more than an SMS Gateway. You are getting a fully featured messaging platform where you can build a contact database for SMS (text messaging), MMS (image messaging) and Email. And your contact database contains more detail than just a list of phone number or email addresses. Contact attributes are the contact details for each of your customers.
How can you use Contact Attributes?
If you’re starting with a clean slate, then you are most likely to gather details about your contacts by using a Dialog Campaign. A SMS dialog campaign on the 3Seventy platform allows you to create a multi-threaded message where you can deliver the follow-up message to a customer based upon a response. You can text in to see a sample text tree.
Here’s an example of what your message tree might look like (think of “if” “then” kind of flow)
Customer texts the keyword SOCIAL to a shortcode, and receives a text message back with a question with multiple choice options (a.Facebook b.Twitter c.Google+ d.LinkedIn e.All). After the customer replies with “b” to the question, and follow-up question is delivered. This question/response flow continues as long as you like. All of the questions are pre-setup and triggered by the answers.
The answers to each question are your Contact Attributes. If your question is “What is your favorite food on the menu?” and the possible responses are “Breakfast, Lunch or Dinner”, then your contact attribute is Favorite Food and the possible values of that attribute are Breakfast, Lunch and Dinner. This means that a contact who replies “breakfast” to the text message will have the contact attribute value of “breakfast” in his profile.
Why are Contact Attributes Great?
Contact attributes are a highly powerful tool in your marketing toolbox when you’re using 3Seventy’s platform. When you create a contact list for sending targeted messages, you will choose specific contact attributes and values to segment it. Marketers: this is the tool you wish you had in email, so get excited.
Text in to this Sample SMS Dialog Campaign