AUSTIN, Texas, August 14, 2025 – TrueDialog, a leading provider of enterprise-grade SMS texting solutions, today announced that it has been selected as the “Best Overall Conversational Marketing Company” award in the 2025 MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and advertising technology industry.
TrueDialog’s holistic suite of capabilities empowers B2C and B2B organizations to deliver meaningful communication for immediacy and engagement. Its platform centralizes SMS, email, voice, web chat, and social messaging for efficient and impactful communication. TrueDialog ensures critical messages, such as promotions, product updates, and account notifications, reach customers and prospects directly on their mobile devices.
By facilitating real-time conversations through SMS-based calls-to-action, feedback requests, and personalized follow-ups, businesses foster active engagement and drive conversions effectively.
TrueDialog enables granular audience segmentation based on diverse criteria, allowing for the delivery of relevant and personalized messages that resonate. Integration with leading CRM and marketing automation platforms also allow conversational workflows like welcome sequences and lead nurturing, to be automated. TrueDialog delivers omnichannel capability by combining SMS with other channels like email and voice, providing a centralized platform for consistent and adaptable outreach.
“At the core of our success is a deep understanding of the power of direct, personalized communication between brands and their constituents. Together with our focus on high-impact communication, we’re dedicated to delivering tangible marketing outcomes by harnessing the unparalleled immediacy and engagement of SMS,” said John Wright, CEO of TrueDialog. “We’re grateful to MarTech Breakthrough for this award. We’ll continue evolving our platform and strategies to stay at the forefront of SMS marketing, offering solutions that address the ever-changing needs of marketers and revolutionizing how businesses engage with their audiences through strategic SMS messaging.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“TrueDialog strategically leverages the power of conversational messaging to deliver exceptional results for its clients, positioning them as a transformative force in the marketing landscape,” said Steve Johansson, Managing Director at MarTech Breakthrough. “TrueDialog’s comprehensive platform and strategic approach allow them to drive impactful results across the entire marketing spectrum. Their commitment to universal reach, high engagement, automation, personalization, and innovation makes them our choice for ‘Best Overall Conversational Marketing Company.’”
Additionally, TrueDialog incorporates feedback mechanisms through SMS surveys and polls, enabling businesses to gather customer insights and refine their marketing strategies with data-driven optimization. Additional features include a drag-and-drop account tree and an AI-powered delivery optimization tool, TrueDelivery, which checks text messages against the latest spam filters. An AI Assistant also helps with building a library of custom text replies.
About TrueDialog
TrueDialog is the enterprise SMS platform transforming how organizations connect with customers through text messaging—today’s most engaging and responsive channel. Through superior features, industry-leading security, and direct carrier connections, the platform delivers enterprise-grade reliability while reducing messaging costs by up to 75%. TrueDialog is trusted by thousands of brands, including Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. TrueDialog combines powerful capabilities with simplified implementation. Based in Austin, Texas, TrueDialog helps organizations build stronger relationships through reliable, cost-efficient messaging. To learn more, visit www.truedialog.com.
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