10DLC FAQ

Carriers like Verizon are introducing 10DLC to provide a sanctioned platform for businesses to send SMS and MMS messages using long codes. Their objective is to protect consumers from unwanted spam, while still allowing businesses to better connect with their customers. This change will also improve deliverability because 10DLC allows for higher messaging throughput than P2P long code traffic.

As of May 11, 2021, some 10DLC capabilities have been rolled out by carriers. On October 1st 2021 AT&T, Verizon, and T-Mobile may start filtering or throttling messages.

All user traffic over a long code will fall under 10DLC as the carrier will treat all traffic as A2P traffic moving forward.

No, TFN is not governed under this launch, only long codes.

Only one brand can be created per EIN. Any additional brands would require their own unique EIN.

Currently only US brands can be added. Support for non-US brands will be added in the future. Please contact support to request adding your brand sooner.

After you submit your brand and campaign on our portal, the information is passed on for review by The Campaign Registry (TCR – the 3rd party that administers carriers’ 10DLC registration system). This is a industry-wide mandatory step for all A2P 10DLC registrations.

A phone number can be assigned to at most one campaign. A campaign can have many assigned phone numbers. For example, if there are two campaigns: one for appointment reminders and another for marketing. The same phone number cannot be used in both campaigns. To use the same phone number, a “Mixed” campaign is recommended which allows for up to 5 sub use cases. AT&T message fees may be higher for Mixed campaigns.

• There is a $4, non-refundable cost for registering a brand
• There is a $50 one-time cost per campaign
• There is a monthly recurring charge of $10 per campaign, per brand
• There is a $50 one-time set up fee assessed by T-Mobile
• There is a per message 10DLC surcharge implemented by each carrier as a pass-through fee that may apply
  https://truedialog.com/pricing/api/

Effective October 1, 2021, T-Mobile (and their subsidiary, Sprint) will be charging the following fees.

• Campaign Service Activation – this pass-through fee is charged by T-Mobile for each campaign provisioned ($50)
• Campaign Service Migration – this pass-through fee is charged by T-Mobile for each campaign provisioned ($50)
• Non-compliance fees:
  • Text Enablement – this pass-through fee applies if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership. ($10,000)
  • 10DLC Messaging Program Evasion – this pass-through fee applies if a program (per incident) is found to use evasion techniques like snowshoeing, unauthorized number replacement, and dynamic routing. ($1,000)
  • Content Violation – T-Mobile may charge this pass-through fee for each unique instance of the third or any subsequent notification of a content violation involving the same content provider. Content violation is defined as sending messages in violation of the rules in the Code of Conduct, and are usually SHAFT violations (Sex, Hate, Alcohol, Firearms, Tobacco) but would also include spam or phishing, or messaging that meets the threshold of a Severity 0 violation per the CTIA Short Code Monitoring Handbook. ($10,000)