USE CASE: SMS for Recruitment and Job Postings
Recruiters and Hiring Managers are sending up-to-the-minute job postings to keep up with the market.
SMS for recruitment has become key. The job market has improved slowly over the past 7 years. A big change over this time period is the technology we use to communicate and how job postings are found. First of all, consider these statistics:
64% of American adults now own a smartphone of some kind.
10% of Americans own a smartphone, but do not have broadband at home. Compared with smartphone owners who are less reliant on their mobile devices, these smartphone-dependent users are less likely to own some other type of computing device
43% of smartphone owners are looking up job information. (Source: Pew Research)
One of the big advantages of using SMS is timelines – your ability to reach an individual fast and efficiently with the right information. Many human resources professionals and recruiters are leveraging SMS to reach today’s generation of mobile-first candidates.
For those recruiters working in the field, it’s important to stay in touch with candidates. And sending real-time information about job openings is key to getting the best candidates, but the average email takes up to 48 hours before someone will read it. And so many young people are living a low-income life style that limits their internet usage.
Triggered SMS Alerts using an SMS API helps to address these issues. You can integrate whatever systems you use for contact management and tracking with your SMS platform using an SMS API. When you make this integration, you can setup different rules to triggering text messages to be sent. For example, “if a job opening with the title Software Development in this zip code pops up, then send a message to these phone numbers.”
One company learned that using triggered SMS messages in conjunction with other recruitment activities such as campus job fairs, online job postings, and campus interviews can be very effective when setup with the right parameters (through an SMS API). Using SMS in this kind of situation is a way to start the conversation between a recruiter or employer and the prospective employee or intern.
The right SMS platform allows you to get plenty of information up-front using SMS. 3Seventy calls this 3Seventy – the ability to have a seamless threaded conversation via text message. It is a pretty powerful tool when used to it’s fullest extent.
While SMS recruitment has proven to be effective for many companies and organizations, it’s important to remember that SMS campaigns are best used to create awareness and prequalify quality candidates. SMS campaigns are not meant to replace your traditional channels of communication with prospective candidates, rather it is a way to enhance and improve the overall experience.
Ways Recruiters and Hiring Managers Can Leverage SMS Campaigns:
- Create Awareness using SMS recruitment alerts with job postings
- Prequalify Candidates using SMS 3Seventy surveys
- Have direct communication with candidates for scheduling interviews
- Making the connection with the mobile-first generation easy