As a woman, it is tough to shop for clothing. All too often we spend hours going back and forth between the racks and the dressing room, then get frustrated and give up. Did you know that 61% of consumers have tried out a product in a store then later bought it over the internet instead? Retailers are losing business because of long lines and issues with dressing rooms.
The concept of the virtual dressing room has grown and developed into a key tool for clothing retailers. Imagine having the ability to try on tons of different outfits and accessories without ever stepping into the dressing room. Remember Cher’s (Alicia Silverstone) closet organizer in the movie Clueless? Now this technology is real.
The virtual dressing room works similarly to the video game console Kinect. You stand in front of a camera, it senses your shape, and your image shows up on the screen in front of you. On the screen are categories of clothing such as pants, blouses, dresses, shoes, etc. You can reach to the side and choose what items you would like to “try on.” Then the screen shows what that item would look like on your body.
This technology has so much potential. Just imagine how it could be used as a mobile strategy so you can take it with you, and I’m not the only person who thinks that way. About 56% of shoppers with smartphones believe using their phone during the shopping experience makes it more enjoyable. Now there are mobile apps that use augmented reality to give you a personalized virtual dressing room, save the outfits, and share with your friends. It uses the two way camera on your phone in a similar way to Kinect. I would download that mobile app!
Mobile personalization, Mobile Strategy
As businesses think about how to engage customers with mobile business apps
, it is best to start with a targeted scope. Rather than trying to introduce several mobile apps for business at once, a better choice is to focus on developing a limited number of them and making sure that they are working well before expanding the program. This way, you can determine what is working with your target audience, what is not, and adjust it before building more features or new apps.
One of the key features that you will want to keep in mind when developing mobile apps
for business is that mobile users likely have an even shorter attention span than desktop computer users. Efficiency is important here, and you will want to make sure that your mobile app presents information quickly and clearly to increase the overall customer experience and usability.
As mobile phone owners become more sophisticated in using these devices, they come to expect that their experience will be a personalized one. The mobile apps your company is developing should have the capability to learn user preferences without the user having to set preferences.
When designing mobile business apps, make sure that you are designing them to be a good fit for the user’s device. If the app is going to be used with an iPhone or Android based phone, it should work well with a touch screen. Blackberry owners routinely use keypads and trackballs with their devices, and mobile apps for them should incorporate these input options.
Text Message marketing offers a way for companies to make contact with their customers in a highly targeted and personal way. There is a definite advantage to using this method over other methods, such as e-mail or social networking sites. These short, highly targeted text marketing messages are delivered directly to the recipient’s cell phone and are more likely to be read (and ultimately acted upon) than other types of marketing messages.
Create a Personalized Connection with Text Message Marketing Campaigns
Open rates for text messages are a very impressive 97 percent versus an open rate of 5-20% for email.
It is easy to see that SMS marketing has the potential to be a much more effective mobile marketing strategy for getting your message across to buyers. Your business can send out as many messages as it likes, but sending out more messages does not necessarily mean that a higher percentage of your customers will act on them.
If you decide to launch text message marketing campaigns, you will want to develop messages that are relevant to the recipient. Limiting contact to once or twice a week is a good strategy, since sending them more often may be interpreted by the recipient as spam. Make sure your messages are meaningful to the recipient, and you have a much better chance of converting one of the best practices for mobile engagement into action and sales.
Mobile Campaigns, Mobile personalization