Remember the days of unreliable, over-sized travel maps testing your patience? Or getting so turned around you had to stop and ask for directions at the nearest gas station? If you were born before the mid-90s (not to put an age limit on it) you are all too familiar with those times. However, getting lost seems to be a thing of the past; younger generations are hardly ever stumbling upon this annoyance and we find ourselves reaching destinations with far fewer turnarounds.
Mobile GPS On Your Smartphone
For as long as I have been driving, I love the luxury of a navigational map on my smartphone (or mobile GPS). Global Positioning System (GPS) not only maps a perfect route to my destination with the desired time and distance traveled. but also provides multiple route options and includes a traffic indicator. Due to the advances in technology, our smartphones have completely revolutionized the way we travel.
Not only are these maps an added perk of any mobile device but brands are taking full advantage of its compatibility with mobile websites and mobile apps as well. If a company has a mobile website with a destination address located on it, with just one click the user is able to automatically input that address into their mobile GPS and get directions to this location immediately. This is especially useful for travel in foreign landscapes or those hard to find destinations.
As the number of smartphone is inversely proportional to the use of location-based information, we can conclude that both will continue to be in high demand for years to come. There are more than a million daily smartphone activations. Added to the current number, the Pew Internet & American Life Center reports that 74 percent of smartphone users utilize real-time location-based information or directions. Greatly impacting the way individuals travel, as well as the amount of time we spend lost.
In recent months, QR codes are enjoying tremendous popularity. The term “QR codes” refers to quick response codes, and an increasing number of consumers are utilizing this modern day form of marketing. If you’re looking to promote websites and want an instant follow-through from advertising literature, using QR codes could be the ideal way to interact with customers in a modern and trendy way.
The Most Innovative Mobile Marketing
QR codes are increasing in their prevalence and can now be spotted on everything from fashion items and billboards to television programs and magazines. These small square boxes of black and white can easily engage with consumers, especially those who want to be in vogue with the technological times. Any individual with a QR reader on his or her phone can instantly scan the code and follow the QR to its destination, whether the process downloads an app, sends a text, or opens a variety of mobile websites.
The use of QR campaigns is still in its infancy, and for every three or four people following instructions by text, around one person will scan a QR code. However, if this means that you can increase your marketing response by 25 to 33 percent, this method is worth including in marketing campaigns. With the black and white boxes very inexpensive to create and printing costs nominal in terms of overall marketing budgets, the response rate can cover more than costs, offering you the ideal opportunity to utilize the latest trend to interact with customers and drive increased sales.
Mobile Websites, QR Codes, Television
Print and Digital Meet with QR Code Marketing
A new QR code marketing campaign has showcased just how effective this form of advertising can be for companies wanting to develop digital innovations. Twentieth Century Fox has undertaken a new scheme allowing film lovers to buy Ice Age tickets via QR codes snapped on their smartphones. This helps to sell cinema tickets in a modern and mobile way.
QR codes in advertising are becoming increasingly popular. When used in an innovative way, they can grab the attention of tech-savvy individuals and increase sales as a result. During July, Twentieth Century Fox has had QR codes placed on promotional material created by Valpack for their latest movie. By scanning the code with a smartphone, consumers will be able to instantly check theater time slots and purchase tickets to the latest movie in the Ice Age brand on the mobile website. The move is a smart one, especially as figures from Valpack have shown that people utilizing vouchers from the company are 23 percent more likely to have seen films in the theater over the past 30 days.
Bridging the gap between the print and digital worlds is an important step for companies to take. As shown by Twentieth Century Fox, utilizing print and digital alongside each other could be the ideal way to get consumers’ attention from promotional literature to sales opportunities in one simple step. And, with an increasing number of people using smartphones and being aware of the perks that QR codes can offer, marketing with QR codes can have positive results for companies that utilize them.
Mobile Campaigns, Mobile Websites, QR Codes
When developing a mobile strategy, professionals often only look to their advertising schemes as a way to achieve success. However, for the highest levels of marketing performance to be achieved, advertisers must look to use mobile CRM (Customer Relationship Management) to ensure that both new and existing customers are attracted.
Merge Advertising And CRM data
Traditionally, mobile marketers build mobile websites and try to get people to download applications and click on banners. On the other hand, specialists in the mobile CRM field
attempt to get customer email and loyalty sign-ups to ensure consumer retention and future sales. Both are equally important. However, it is now more vital than ever before to use both areas cohesively to maximize marketing success.
A mobile marketer’s job is often complete once a customer has made the choice whether to engage in the latest marketing scheme. However, after the customer has clicked through, the mobile CRM process should not be over. It is important for marketers to create a reason for consumers to return. Using CRM in close conjunction with mobile marketing will allow for post-engagement data to be collected, helping to keep customer retention high and make additional sales from each individual.
It is time for mobile marketers to start taking advantage of CRM packages and ensure that not only are they attracting clicks and downloads, but that they are also making their customers want to return time and time again. By building a positive relationship with mobile users, companies can quickly become more successful.
Mobile Strategy, Mobile Websites
Guest post by Grace Gerretsen, 14-year-old guest blogger for 3Seventy
Mobile Shopping in the Teen World
As a fourteen year-old girl, I spend more time shopping than Taylor Swift does writing songs about boys who dumped her. So a few months back when my friends and I discovered we could go shopping on our mobile phones, you can imagine our excitement. My first thought was, “Wait a second, this whole time I’ve been looking around the mall trying to find the perfect dress, I could’ve just gone on my phone and looked at thousands of dresses on a mobile website without even leaving my bedroom!” I didn’t know why anyone hadn’t told me sooner! By going on a mobile website or using an app I could have the whole mall at my fingertips. Talk about a teenage girl’s dream!
By going on Facebook or Pinterest, we could then “like” our favorite things online and show them to our friends. Just because teenagers can browse clothes online doesn’t mean we can always buy them. Among my group of friends, only one of us has a credit card, and she’s rarely allowed to use it. This result in constant pleading to our mothers about that Forever 21 top we just “have to have”. This scenario happens every couple of weeks with my mom and me. It usually results in me not getting what I want, and I can say the same thing about most of the girls at my school. Not saying I haven’t walked away with a few new “online” items, but being able to show parents the items we like on our phones really helps too. Most teens go shopping with their friends more than their parents, and when parents aren’t there you usually end up having to return at least one thing. Having the opportunity to go mobile shopping on your own mobile phone is so much easier and teens everywhere are grateful for the brands that allow this convenience and easiness.
Guest Blog, Mobile Websites
I’ve been thinking about mobile marketing and whether it is doing enough to engage consumers lately. Running mobile ads or creating a mobile website are effective parts of your overall mobile marketing campaign, and the goal should always be thinking about what you would like your customer to do next. How do you engage consumers through these mobile marketing tactics?
Getting the customer to click on the ad or visit your mobile website opens up an opportunity for you to have ongoing contact with that prospect. The more often you engage with the customer, the more likely he or she is to buy from you at some point.
One of the best practices for mobile engagement that you can use in your mobile engagement marketing efforts is to capture your customers’ contact information (with their permission, of course). Once you have this information, you can follow up from the initial contact with a mobile coupon or a special offer. For maximum effectiveness, you will want to make sure that you offer some type of reward to the customer immediately after receiving his or her contact information.
After the initial reward, make a point of contacting the customers on your list at regular intervals with information and offers that they will find informative and relevant. Contacting customers on their mobile device is a very effective way to boost revenue, since the message reaches buyers on the go, and they can make an immediate decision about whether to place an order or visit your brick and mortar location right away.
Best Practices, Customer Engagement, mobile advertising, Mobile Marketing, Mobile Websites
The number of smartphone users in the U.S. continues to rise exponentially. As of November of 2011, over 91 million people owned one of these mobile communication devices. This figure represents an eight percent increase in just a few months. If this rate of growth continues, the number of smartphone users could reach 100 million by March of 2012.
Mobile Websites for Business
In addition to smartphone adoption, the number of feature phone owners that are accessing mobile websites continues to rise. In general, consumers are using their mobile devices as the “go-to” access to the internet. This poses the question of when you should build mobile websites for business? If your business has an existing website that is getting traffic from customers who are using mobile devices, then setting up a mobile website can make sense. A business owner can easily gauge where their traffic is being driven by looking at Google or Bing analytics on their websites. Most will find a large amount of traffic is coming from mobile devices.
Businesses that have customers that are likely to make impulse purchases can greatly benefit from a true mobile website as well. A mobile site can provide additional information which can help a customer make a choice, suggest related items to go with the one being considered, or allow customers to purchase directly from their mobile phones.
Desktop computer users have different needs than people who are accessing mobile websites. I would suggest that companies which are interested in setting up a mobile site consider what the customer on the go would need from it to have a positive experience. The site will need to load onto the mobile device quickly and have a simple menu which is easy to navigate.
With mobile access for research and shopping becoming increasingly popular, I can see that more businesses will make the decision to build a mobile website to help boost sales.