Text Messages Boost Revenues for Entertainment Venues, Especially Bowling Centers
The arrival of summertime brings with it the tradition of many classic, American outdoor activities: barbecues, pool parties and Fourth of July firework shows. But most people can only take so much sun, and when it becomes too much they look for fun ways to beat the heat. Bowling centers offer all the necessities for a family summer hangout: air conditioning, food, games and fun. A variety of entertainment options are available to cool off – such as movie theaters and water parks. How can bowling centers convince this eager market to seek shade on their lanes? With the ping of a text message to boost attendance.
Text Message marketing offers bowling alleys the chance to increase traffic and build relationships with consumers at any time of year. By adding text message marketing to your toolkit, you can also instantly send personalized offers and promotions – from free games to discounted pizza, to your customer database. This encourages your target to remember you for their entertainment needs on a regular basis. And mobile website allows people to easily locate your center, view food and game packages and find seasonal deals.
One of the greatest benefits of mobile marketing is the ability to target a variety of demographics, from families to college students to league bowlers. These flexible, affordable mobile tools are easily integrated into your existing marketing strategy and allow you to meet the current needs and goals of your bowling center through custom, targeted messages, from holiday specials to driving traffic on slower days with limited-time discounts. Having a strong mobile presence not only brings in new bowlers, but also grants the opportunity to build relationships with them as well as strengthen existing ones.
The Average College Student
The past decade has seen a dramatic, fast-paced evolution of the mobile phone, and the average college student has had no problem keeping up. Raised in an era that expects the newest, hottest devices every year, Gen Y has evolved into a “mobile generation.” Whether listening to music, texting friends, reading class updates or checking in at their favorite hot spot, college students are mobile 24/7.
Juggling their professional, academic and social lives, college students are busier than ever and constantly on the go. Most aren’t reading the newspaper for articles and looking at local weekly deals on the bus ride to class; they’re checking news sites and skimming Groupon and Facebook deals right from their phones. Everything is about convenience for this generation.
Tech-Savvy Buyers Expect Mobile Marketing
So what does this mean for companies hoping to reach this tech-savvy demographic? They must appeal to them through their device of choice: mobile phones. Those with a phone strapped to their hand expect mobile marketing to be used to reach them. Nearly every college student in America has a mobile phone, over half of them being smart phones; and according to Hack College, 94% of college students text every day. This is a market waiting to be tapped.
To keep up with this mobile generation, marketers must go where they go. By integrating tools like text marketing and mobile websites, companies can place messages and deals right in the palms of their hands. A two-way dialogue through text marketing alongside simple, informative mobile sites can instigate a purchase and make a lasting impression. College students love nothing more than receiving personalized coupons from their favorite brands; they save money while you benefit from the immediate purchase and better your long-term consumer relationships.
Whether you’re a Baby Boomer or Millennial the new age job recruiters are looking for a different resume that suits the needs of present day technology. By developing a web-based resume not only do you appear more “hirable”, but you are also more “searchable”. There was a time when plastering your resume on a billboard was out-of-the-box thinking that could get you hired, but now the best reach and probability is the interactive web. But, if you don’t know what you’re doing, believe me, the recruiter can tell.
How to Build a Modern Resume: Must Haves
- Digital Resume Types: Pick your poison and master it – mobile website for iPads and mobile devices, YouTube video for virality, responsive design for all devices, mobile application to show off interactive skills, text integration for fast reference, QR codes for visibility, or Blog for a more personal note.
- Mobile Strategy: How are people going to view your resume or portfolio? Try a QR code to show your tech savvy knowledge.
- SEO: #1 item that most job seekers miss is Search Engine Optimization that allows your resume/portfolio to be found.
- Links: Link to sites that relate to your resume to increase your searchability (i.e. your college)
- Keywords & Tags: Include trigger words that you think a recruiter would input into a Google search to find the perfect candidate
- Hypertext: Clean up the look of your site by just linking certain words within your copy to other articles and resources that may backup your claims (i.e. awards, accomplishments, or articles that mention your work)
- GPS locating: Increase your ranking on Google by adding an address linked to Google Maps
- Mobile Ready: Make sure you have a mobile website design version of your resume as well as a traditional site. You don’t know when an opportunity might arise on your job hunt so make sure you’re ready to show off your resume on any mobile device. If you show a traditional site on a mobile phone it looks poorly organized, thrown together, and certain items will appear as errors (images, Adobe Flash, modal windows, etc.)
- Mobile Website DESIGN: Use the technology to your advantage by means of visuals to depict your skills. You could add an interactive element – Ex. Create an image library of your references and as you click each reference their information pops up. Use this to eliminate unnecessary copy because the natural rules to resume writing still apply: keep it short and to the point.
- Responsive Design: Think about all the different ways one can access your resume – input a code that detects what type of device your resume is being viewed on to ensure it is appropriately displayed and aesthetically pleasing.
- An Employer’s Perspective: (1) Online job forms now have input fields for blogs or website URL’s. (2) When looking for a candidate they may go as far as searching in another state or even another country, which makes these new age resumes more readily available for a global search. (3) In this new generation employers are determined to find a candidate that already fits in to their technology packed environment. (4) The top hiring cities are generally technology centric cities – check out Forbes article “The Top Hiring Employers in America’s Biggest Cities”.
More companies are becoming digital than ever before, and utilizing a mobile strategy within your firm can be a crucial way to get fast responses in action. Although attending to client needs must be a top concern, addressing internal communications issues is also vital to ensure that small problems don’t grow into huge errors. This is where mobile software can play an important role, helping to keep all workers on the same page and leading to solving internal communication problems.
We have seen many times how a significant outage of service for a company has instantly brought their branding into disrepute. Any processes put in place to prevent errors from occurring are unseen by consumers and if wide scale problems are not instantly addressed, negative marketing can spread. For example, if the network of a mobile operator goes down, it is crucial to address the issue with customers to stop the negative feelings from arising, even though a lot of work may have been done in an attempt to prevent the outage in the first place.
The same concept is true with internal communications. By having a mobile strategy in place, you can ensure that everyone’s finger is on the pulse and that problems receive instant attention. This can help the performance and efficiency of a company significantly, avoiding larger errors that could affect customers and revenue. Mobile apps or internal mobile websites can be used for fast communication between workers, wherever they may be in the world. Meanwhile, with apps having notifications enabled, communications can be dealt with more quickly than through email. If you want to push your firm forward with mobile innovation, utilizing apps and mobile websites is crucial for maximizing performance.
Although every company has a traditional website that is accessible through a desktop computer, not every company has a website that easily translates to a mobile device when activated from such. Companies are aware of the need for mobile but most are still hesitant to adopt a website mobile strategy.
The smartphone is the go-to device for almost all consumers. They are constantly searching for information while walking around town and need a website that removes the clutter and provides them with the information they seek. According to Dynatrace, 74% of mobile web users are only willing to wait 5 seconds or less for a single web page to load before leaving the site. Although traditional websites are still accessible from a mobile device, the information provided is shrunk to fit on a substantially smaller screen making the load time slower and the navigation harder for the consumer.
What’s Your Website Mobile Strategy?
True mobile websites are created in terms of layout proportions and simplicity of a company’s traditional website when viewed from a mobile device. It removes the clutter and unnecessary information and provides the consumer with what they are looking for such as locations, products/services, contacts and directions. It will instantly improve user experience with its simple layout and ease of navigation. It also offers immediate engagement with your users by offering exactly what they are looking for.
A satisfied user is a returning user, and true mobile websites help to satisfy.
For companies who want to break the mold and be noticed by the consumer, it’s important to do something a little different than their competitors. This has never been more important than when developing a mobile strategy, and individuals need to be innovative in their approach to engaging with customers. Whether a campaign is attempting to increase Facebook “likes”, drive application downloads, or simply increase traffic to mobile websites, creating something new and exciting is vital and can be easily accomplished with the establishment of proper mobile strategy essentials and satisfying these essentials.
One way in which companies can accomplish this is by developing interactive games that result in consumers having to spend several seconds or minutes interacting with a brand. A good mobile strategy will prolong user engagement for as long as possible, ensuring that customers leave with a positive experience. In the best scenario they will then tell their friends about the experience, allowing positive branding to spread by word of mouth.
Creating an innovative mobile strategy is important if brands want to stand out from competitors and become a talking point with consumers. And, by increasing interactivity by the use of games and entertainment, brands can achieve their marketing goals while spreading a positive message.
Developing a successful mobile strategy can be difficult, with many components needed to ensure that a campaign flows seamlessly and provides the best performance possible that will truly optimize your marketing success. Consumer mobility means that advertising on smartphones needs to cover a variety of bases. It is vital to use in-app marketing in conjunction with true mobile websites to create a good strategy.
There are a variety of methods that can be used for mobile strategy to ensure that various advertising platforms flow seamlessly from one to another. For example, some strategists might want to develop in-app marketing that allows customers to click on banners and be taken directly to downloadable content or a mobile website. However, in this instance it is vital to ensure that companies have an optimized mobile website so that consumers are provided with user-friendly interfaces. A traditional website from a mobile device can quickly cause people to close their Internet browser and return to the application that they were originally using.
It is very important to ensure that all platforms are optimized for mobile use when developing a strong marketing strategy. If an in-app banner leads to a website, then the website must be mobile friendly. If a text message provides a link to downloadable content, then strategists must ensure that the latest version of the product is being advertised. It is crucial to have a fully rounded mobile strategy if companies are to retain engagement throughout the marketing process. By enabling customers to interact with campaigns as easily as possible, companies can reap maximum advertising benefits.
The verdict is out. It’s estimated that by 2014 there will be more users viewing the Internet through a mobile device than a desktop or laptop computer. Now more than ever, your company needs a mobile presence that is consistent with your brand and better than your competition. Even though mobile website design is a relatively new concept understanding its core principles is now more crucial than ever.
What do mobile users want?
Mobile website users want to stay updated and have easy access to the contents of your site. For example: If an in store shopper is doing price comparisons on their mobile device they want to get to the information they are seeking in the shortest amount of time.
The layout of your mobile website design should be simplified and focus attention on the content. Be sure to highlight that content while stripping away any unnecessary elements and providing only the essential navigation. This will result in a clean, easy to use mobile site that caters to the needs of your customers.
Minimize scrolling and use single page vertical navigation
Mobile users always prefer to scroll from top to bottom, so design your site so that left to right scrolling is eliminated. You should keep the need for scrolling, even top to bottom scrolling, to a minimum.
Take advantage of mobile website design features
There are features specific to mobile devices that can be used to improve your site’s user experience. The click-to-call button is a great example of this. Another useful feature is location awareness. By gaining access to user location information, you can offer a more personable experience.
Page size matters
Page load time plays a major role in how well a site places in mobile search engines. A website designed for desktop browsers can take up to 40 seconds to load on a mobile device, a far cry from a mobile website that should take around four seconds. Images tend to take a long time to load. Since mobile users are content motivated keeping images to a minimum is generally a good idea. Excessive use of images will degrade your site’s efficiency.
On a desktop or laptop computer, we use precise mouse clicks for every task. We’re able to click easily on a tiny icon. A mobile user, on the other hand, has the precision based on the size of their finger. The smallest icon size should be 40 x 40 pixels for mobile website design. This allows your finger to navigate your site easily. The spaces between your icons are also important. Give your user ample room in-between elements to reduce the chance of navigational errors.
While it may sound like there are a lot of restrictions with mobile website design the results can be amazing. Check out http://www.mobileawesomeness.com for some great examples of stunning mobile website designs. While you are there don’t forget to search for 3Seventy.
It is not surprising that the commute for workers is one of the most stressful parts of the day. For many people, having to travel into work on congested roads and cramped trains leads to frustration well before the work day has even begun. As technology and accessibility to online solutions increase, more companies are offering flexible working options. This means that it’s more important than ever for companies to integrate mobile strategies through mobile websites and intra-company applications that employees can use when they are away from the office.
Mobile Strategies Benefit Workers with Flex Schedules
Flexible working is becoming important for the modern workforce. While some people work at home, others are able to use the increasing number of flexible office options that are available to companies, such as outsourced office space around the world that workers can utilize as needed. With such a changing trend in commuting, it’s very important that companies develop mobile websites and apps so that workers can easily log in to systems on the move and complete their work as easily as possible.
Studies regarding flexible working solutions found that 72 percent of firms questioned noticed increased performance and productivity from employees who were not chained to the office. This majority percentage is significant and indicates that the mobile workforce will continue to grow. If you want to stay ahead of the trend and ensure that employees can access company databases and work efficiently, utilizing mobile strategies will be essential in the coming month and years.
Wifi in Subways Has Made Mobile Websites Vital for Traffickers
For years, the subway has been the one place where Wi-Fi has not been ubiquitous. Commuters are immediately cut off from their networks as they descend underground and have to rely on apps that don’t need an Internet connection. However, a number of cities are now offering mobile coverage in their subway systems. This means that mobile websites vital for companies to develop and that they are quick loading to be easily be used by the busy commuter.
When individuals turn to the subways for travel, it’s vital for companies to have a proper mobile website. Websites that haven’t been enabled for smartphones and tablets are often time consuming to load and cumbersome to use, causing numerous problems. Not all underground systems have Wi-Fi throughout their tunnels, which means that customers only have a brief period at stations to download emails and connect to websites. If you want to sell, this means that your website has to load with speed.
Over the coming years, an increasing number of cities around the world are set to bring mobile network coverage and the Internet to their subway systems, allowing browsing wherever people may be. This means that if you’re looking to grow your digital platform and ensure that people can connect and buy wherever they are, it is necessary to have a specially created mobile website that is quick loading and user friendly.