Video advertising is nothing new in the world of mobile marketing. However, mobile video is about to go even further in 2016. With a bevy of new options to present your video content, we are poised to see mobile video advertising grow bigger than ever before. So how do you, the innovative mobile marketer, tap into the beast known as video advertising?
Mobile Video Through 2015
Before we dive into predictions, let’s revisit the success of this marketing tactic. According to Ericsson’s latest Mobility Report, consumers use far more data for video than for any other application. Mobile data traffic in Q3 of 2015 was 65 percent higher than in Q3 2014, which was largely driven by increased video consumption on mobile devices. Mobile video is quite the successful fiend but, how are businesses using it to their advantage?
The obvious Goliath is in-app commercials for video and music streaming services. YouTube owns nearly 20% share of digital video ads with 50% of website traffic coming from mobile viewers. It is a similar story for other streaming giants such as Spotify and Hulu. Users are enjoying these services while on-the-go, whether from their smartphone or tablet.
Another aspect of video is the use of text messaging for driving views. Businesses build a mobile database and share exclusive content through either a dedicated & private URL or in an MMS message. The customer database gets early access to the newest video content and rejoices.
Where is Mobile Video Heading in 2016?
Mobile video ad spend is projected to reach $6 billion dollars by 2018 (TechCrunch). So when it comes to video content, making it mobile accessible is no longer a nice-to0have, but a necessity. The number of channels for creating and distributing video has grown, which makes it even easier for you, the business. Everything from new applications such as MyTape, to new features on existing platforms like the new Facebook live video option and Instagram’s sponsored video posts, is all indicative of a rapidly growing video landscape.
This growth means that a simple video won’t cut it anymore. Not only will video content be engaging, but the way in which that content is delivered matters as well. Being conscientious of your customer demographic is crucial to selecting the right channel. Take time to do the research, find your audience, and understand how they want to consume videos.
The business landscape is saturated with mobile video ads, so great content is still king. Finding new ways to engage your customers is the only way you can let your business’s brand shine through. Yes, a video is traditionally one way but, it can also be engaging. Make more enticing videos in 2016 that are about your audience, rather than shouting information. Create content with interactive components or utilizing the popular 360 degree viewing.
Predictions for Mobile Video in 2016
1. As technology for mobile video evolves, so should your mobile marketing strategies. Explore different approaches to use video as a marketing tool.
2. Don’t lose sight of your content. There is no need to reinvent the wheel but, a strong story or interactivity could mean higher customer engagement.
Simply put, mobile automation uses system integration to deliver more powerful SMS conversations. Mobile marketing automation (MMA) is when a a system takes your marketing SMS information (databases, campaigns, etc.) and helps you siphon the right message to the right person. When your business is ready to take your mobile marketing to the next step, mobile automation helps ease the transition in addition to boosting effective engagement with “sense and respond” technology.
Where is Mobile Automation Used Today?
Mobile automation gives your company the ability to deliver higher-impact messages to your contact database. This allows businesses to play with a host of options to diversify their mobile marketing portfolio. Most notably, automation helps businesses build a larger and more engaged customer database. Nearly 86% of early adopting app publishers reported success in using MMA, citing significant increases in both engagement and retention. Not only are you getting more people, but more of the right people are getting your marketing SMS messages and they are more effective. You want to turn curious consumers into your customers.
Seamless interactions are crucial for properly conducting your mobile marketing. To make sure that your customer database is receiving the right message at the right time, a seamless integration is key. Automation is a great way to link your mobile application, app push notifications, mobile website, and your SMS campaigns. Use automation in your mobile marketing to gather information about your customer’s habits so that the most effective messages are sent to that customer.
Where Mobile Automation is Going in 2016
Remember the 3 L’s of real estate? Location, specifically geo-targeting, is taking off in all aspects of mobile marketing for 2016. For mobile automation, this means that your business can gain the ability to seek out a customer in your database, access their location, and send out the best message to drive them to make a purchase.
Perhaps you are a small, local tax preparation firm in a strip mall with other businesses. When tax time comes around, an automated SMS message will be sent to your customer database in the strip mall to remind them to stop by and get their taxes done.
The use of mobile automation will only be getting bigger. Businesses are finding an increasing number of uses to enact a mobile automation system. Everything from HR management to mobile commerce has a place for incorporating automation into the SMS messaging strategy. The big takeaways are:
Using mobile automation is an effective way to grow and maintain your customer database. Automation helps to get the best message to the right people.
Mobile automation is helpful for a variety of needs and industries. It has great integration potential and crosses over many mobile platforms.
According to Camden Properties Executives, 3.3 million dollars are lost on package delivery issues within apartment/rental properties every year. Finding an efficient way to ensure timely and accurate package delivery is crucial for both tenant and leaser. (Wall Street Journal)
Package delivery and mail, in general, is often hard to coordinate for many apartment/rental properties. Whether it is a mistake in the shipping address instructions by the tenant, the margin of human error between delivery people and office management, or even just the abundance of packages held by the property management, mistakes in package delivery are inconvenient (and sometimes costly).
A property management team wants to reduce the number of package delivery issues in a time-effictive yet inexpensive way. There have been complaints of late and/or missing packages from the tenants, as well as complaints from staff that notifying residents of their packages is taxing.
There are 2 goals for effective package delivery within a leasing property: less work for the leasing agency and direct communication for the tenant. Transition should be smooth with as few steps as possible in-between to lessen the chance of mistakes. All the while, keeping tenants happy and the proper management’s brand in good graces.
A SMS gateway alleviates stress upon the property management staff by creating a unified method to manage incoming packages whilst alerting tenants of those packages. It can be daunting for the property management, especially when it is in overseeing a large property or multiple properties.
By creating a SMS gateway and connecting to their CRM system/package tracking system through 3Seventy’s API, the property managers are able to send out text message alerts to tenants. When a package for a resident is entered into the computer system, it triggers a message to be sent out. That message includes dynamic data (such as apartment number) and it is automatically sent out to alert the tenant that a package has arrived. With no reminder email or text to compose themselves, property managers are less likely to make mistakes since the message is sent as soon as the package is entered.
On the tenant side, triggered messages from a SMS gateway campaign have been extremely convenient because new package alerts come directly to their phones (where SMS messages are 99% likely to be opened). Gone are the days of notes taped to the door that were missed, email alerts that were never seen, or notifying slips in mailboxes that are never checked. With triggered alerts sent through a SMS gateway, there is no excuse to miss when your package has arrived.
The property management using 3Seventy’s gateway campaign has 115,000 residents in their database thus far, and continuing to roll out the service through their properties. The cost is only per every outbound text message sent, a large cost saving compared to the 3.3 million dollars that is typically lost in package delivery issues.
Successful implementation of a sms gateway campaign can strengthen any property management operation. With so many other potential issues that can arise in leasing property, basic package delivery shouldn’t be a main concern.
How is your property management company dealing with packages? We’d like to know!
The spookiest time of the year has descended upon on us!
While everyone is busy carving pumpkins, planning costumes, and inhaling candy by the handful, it’s fun to utilize this time for creative marketing with a Halloween themed SMS marketing strategy. Taking the time to plan your Halloween marketing strategy allows you to show customers a silly side while differentiating from stiff competitors. If you’re stuck on what to do, here are a few ideas to help you get started…
Send a Treat to Your Mobile Database
Just because consumers are too old to fill a trick-or-treat bag doesn’t mean that they don’t want a treat of their own. Create a mobile coupon with a special offer to wish your customers a fun and safe Halloween. Saving is fun, after all.
Host a Spooky Contest
Halloween contests can go far beyond scavenger hunts and bobbing for apples. Hosting a text-to-win contest is a fun and easy way to drive customer engagement and get people excited for Halloween. You can apply the contest to the costume contests and scavenger hunts too! Invite participants to take a photo of their best costume and text it in. For a spooky scavenger hunt, consider making it a photo-hunt where folks need to take photos of spooky stuff and text it in each time.
Scary Costumes are a Success for Retail and Restaurants
If you are looking to drive customers into your brick-and-mortar location, have a special for people who show up in costume. The most notable example of a successful costume promotion is Chipotle’s recent campaign. Chipotle offers $3 burritos to customers who show up in a particular themed costume (this year it is costumes with unnecessary additions). Push out an invitation through SMS to your consumer database telling them to stop by your store in costume, and offer a free treat to the kids and a special offer to the parents.
When in Doubt, Freak Them Out
Everyone loves a good scare so send out something for a fun fright. Just make sure it isn’t too scary for your SMS database or else you might have some people opting out. If scary doesn’t fit your particular company image, opt for an alternative with scary situations. A plumbing company, for example, could send out a message like “Imagine you’re home alone in the bathroom…and you run out of toilet paper. Nooo!”
Halloween is a fun time for all and companies shouldn’t miss out on the festivities. Halloween may not be as high spending or revenue generator as Thanksgiving or Christmas, but a good Halloween SMS campaign idea can leave a good impression on your customers. Find the best way to make your company stand out.
With such a plethora of options for entertainment, it is important for entertainment venues to make a strong impression with a well developed SMS marketing plan. Here at 3Seventy, we are fortunate enough to work with several clients in the entertainment industry – from bowling and sports to live music and more. In collaboration, we’ve implement smart SMS marketing strategies. Here are some tips on how to incorporate SMS marketing into your entertainment venue business.
1. Make the Most of Your Mobile Club
A great sms database is an effective way to keep customers in the loop about promotions, events, and giveaways. Invite your customers to opt-in by using an incentive, and keep them engaged by scheduling a bi-monthly text message update letting them know about fun things happening at your business and special offers.
2. Keep People Entertained Between Activities
Want to have your guests keep the fun going as they wait their next turn to putt, rock climb, or bowl? Make waiting time a little more fun with interactive text trivia and polls. Create a dialog campaign so that when customers see a question on the digital signage or tv monitors, they can text in the trivia answer and see the results on the screen in real-time.
3. Using SMS to Stay on Schedule
During peak times such as summer vacation, it is important to keep the traffic moving effectively in your entertainment venue. Set up a system where customers can receive an SMS alert with real-time updates about the next available go-kart, bowling lanes, movie showing, etc.
4. Try Out Mobile Coupons
Instead of having people fumble around with cutting out and bringing in paper coupons (and possibly losing them along the way), make the experience easy. When you provide customers the convenience of using mobile coupons via SMS, it increases the redemption rates and drives traffic faster to your venue.
5. From Text Message to Trophy
If your entertainment venue is host to a league or other competition, then consider creating a targeted SMS campaign for that competition. Participants can receive text messages each week with rankings, highlights, and upcoming events/tournaments. Send out a “Congratulations” text message to the entire SMS database too. This can increase customer satisfaction and leave a positive reflection of your venue’s brand with the competition participants.
A day to the rink, arcade, or alley should be nothing but fun for the people who come through your entertainment venue’s doors. You will roll a strike with your SMS marketing strategy when you provide an easy way for customers to engage with you business both in and outside of the times they visit.
It’s no secret that there are a TON of ways to do marketing. Even once your business selects a marketing strategy, you can still get lost in the endless options of what to do in that particular strategy. However, you are already wise to the amazing benefits of SMS and Mobile marketing. You know that your company can implement a highly effective mobile marketing strategy that can meet your marketing goals. The only thing left to do is sell your wonderful idea to your boss but, how do you go about it?
1. Emphasize How Relevant Mobile Marketing Is
Mobile marketing topped not one but two separate marketing trends to watch for 2015 on Forbes, and it makes sense. The number one object we interact with on a daily basis is our mobile devices. Since people are already looking at their phones, they aren’t really paying as much attention to other forms of advertising. Companies are simply missing out by not having an excellent mobile marketing strategy.
2. Assure that Mobile Marketing is Simple to Implement
A big concern when developing a mobile marketing strategy is the how to get started. Mobile marketing comes with federal regulations and building a mobile list can be daunting. However, tell your boss to rest assured, your amazing mobile marketing can still march on strong. The rules aren’t too tough to follow and building a list can be as easy as a text-to-earn promotion. If your boss is still hesitant about going at it alone, there are many mobile marketing companies (like yours truly) that can ease the transition into an mobile marketing campaign.
3. Social Media Only Goes So Far
Social media is like the Marsha of the the marketing Brady Bunch. It is the golden child that everyone wants to talk about. While social media can be a great tool for marketing, it has its limits. For one, it is hard to find the right platform or platforms for your business. You can tweet to your hearts content but, if your demographic doesn’t have a strong Twitter presence, you’re not being the most effective. The best way to think about it is this: Everyone uses their cell phones to text but, not everyone uses their phones to tweet/snap/insta/post to Facebook.
In short? Mobile and SMS marketing could be your bosses new best friend. It has high appeal to customers and a splendid ROI. A simple, well developed mobile marketing strategy could be just the fresh idea your boss never knew they wanted which elevates both you and your company.
The average person is bombarded with about 360 advertisements per day from TV, radio, Internet, and print media alone. In such a saturated marketing landscape, it is no wonder so many people opt for ad-blockers on their browsers or DVR shows so that they can skip the commercials. Since mobile marketing is so direct, mobile marketers have to rethink their strategies so that they can be effective without feeling like an annoyance. Here are some of our favorite tips for smart SMS marketing that won’t pester your customers.
1. Send the Right Message to the Right People
I know this is Marketing 101 but, it is still common mistake. Many mobile marketers might cast their nets a little too far, incorporating people who are in the wrong location (like the wrong country) or are not the target audience. Once you have incorporated the correct user segment, make sure that the message is clear, appropriate, and engaging. If you are sending mobile coupon code or links to digital coupons, make sure that those codes and coupons work.
2. Timing is Everything
Just like with telemarketers, no one wants to get a marketing text message late on Friday night or 6AM Sunday morning. Make sure that if your customers are subscribed to receive periodic messages from your company that the messages are going out during an appropriate time. So, when is the best time? That tends to vary based on your particular audience and product/service. However, research shows that text messaging is most effective between 10:00am and 8:00pm.
3. Don’t Be Clingy
Every company wants to have a positive and profitable relationship with their customer. However, like with romantic relationships, companies shouldn’t come off as overly attached. Try to limit the number of text messages sent to as few as possible as to not bother your customers. According to a survey conducted by Autosend, 67% of customers said they would like to receive texts from businesses at least 1-5 times a week.
By now we all understand how beneficial smart SMS marketing can be to a company however, maintaining customer opt-ins can be a delicate process. It is important to strategize effectively to limit the number of opt-outs as well as to have a successful return on your campaign. Again, like romance, a good SMS relationship can grow into something much more valuable.
50% of sales executives stated that failure of an organization to keep product knowledge current was a major setback for the sales teams, according to a study by Microstrategy. And one out every two sales personal state that limited access to key information makes closing sales a challenge. Moving to mobile strategy can help any company solve internal issues.
To maximize the performance of a sales team and drive revenue growth at a faster rate, more companies are leveraging mobile tools. Mobile applications, for example, have become integrated into many enterprise selling solutions in order to make the sales team more efficient by giving them access to information no matter where they go.
5 reasons sales teams should use mobile selling solutions:
1. Increased Productivity
Sales teams work more efficiently when utilizing mobile selling solutions. Whether they receiving SMS alerts from the CRM system to keep track of hot leads or a mobile app to have mobile access to presentations, there are variety of mobile tools to increase sales team productivity.
2. Access to Information
Having the right information at their fingertips helps your sales team quickly take action. Access to the most up to date and impactful content at any time, regardless of location or device, makes it easy for the marketing to connect with on-the-go sales people.
3. More Flexibility
Mobile tools bring more flexibility and convenience to your sales team. Using SMS or a Mobile Website to look up prospect information with a few clicks gives them greater access to key information. Sales people can move seamlessly through a conversation and adapt it to meet prospect needs, and impressing them with multimedia such as video.
4. Better Tracking
Understanding the value of sales content is essential for the marketing team, that is impossible to track without a system in place. Marketers want to know what content the sales team is using and which pieces are producing the best results. The best mobile selling solutions have reports integrated to provide marketers with key data about content usage to help them create the most relevant collateral. Reporting also allows the marketing team to track the true ROI of their content.
5. Connecting a Disperse Sales Team
The boom in disperse sales teams has created communication issues and imbalance in some companies. Using a mobile selling solution such as a tablet application helps sales teams to share information and insights into the sales experience. Whether it is feedback on a sales presentation or accessing a customer database at any time, anywhere.
The results of using mobile tools: your sales team becomes more effective with customer engagement, develops a deeper understanding of customer needs, and creates a memorable experience by addressing the needs of prospects even while on the go.
Whether in a restaurant, mall, hospital, or a conference, when someone texts in with a keyword your message better be clear and useful. You can activate an SMS campaign with a keyword in the 3Seventy platform in just 2 steps.
Setup a Keyword
Go to Campaigns > Manage Keywords. On the right side is a button that reads Reserve New Keyword.
When you click on it, a pop-out window will ask you what name you want to use.
Make it a short word with no spaces (characters and numbers only)
It should be easy to remember and spell
The keyword should be related to your campaign or company
Attach a Keyword to a Campaign
Go to Campaigns > Manage Campaigns. In the Actions column, click on the icon that looks like a key next to the campaign you want to activate.
Click inside the keyword box to choose your keyword, then submit.
Your campaign is now activated and you can text the keyword to your shortcode to test it out.
Why are keywords useful?
1. Use keywords on marketing materials to grow your database quickly. Think about in-store signage, business cards, digital ads, and other places where your keyword can be placed to promote your SMS campaigns. Imagine adding the phrase “Text CUPCAKE to 33898” on a poster. That’s all it would take.
2. Think about using multiple SMS keywords on the same campaign for source tracking. If you want to compare a print campaign to a digital campaign, then use 2 different keywords and see which one led to more SMS sign-ups.
3. The imagery that you can create with SMS keywords is useful and fun to test out. Using a word that evokes an emotion or reaction in your audience.
4. Your SMS keyword is unique to you and your business. Only one account can use a keyword on each phone number (short code or long code). This word is part of your branding, so you can treat it as such.
Integrating Video in Your Text Message Marketing Can Make a Big Impact
It is as simple as including a link to a video posted on your YouTube or Vimeo channel in your text message. If your goal with the text campaign you are running is about building your brand recognition, loyalty or trust as an expert, then creating a video is an excellent way to get the idea across. And delivering that short video is easy with text message marketing.
Your Video Can:
1. Drive Immediate Action
Since visual stimulation is a great tool for motivating action, delivery in a text message makes it even more powerful. Whether you are building a subscription base or driving customers into a brick and mortar store, visual storytelling helps direct customers to the focal points you choose. Video combined with text messaging is a perfect complement to engage two-way conversations.
2. Build Authority and Credibility
Show your customers what your brand value and expertise are in the world. Be authentic in your messages!When you deliver a message in a proactive way (like a video in a text message), it can help to establish both your credibility and industry expertise. Use testimonials and strong statistics to show off professional successes. Engaging your audience with sensory elements, then you may just get you to achieve your end goal faster.
3. Simplify Complex Concepts
Brands with complex processes or technical applications can be difficult for an audience to understand. If you use visual storytelling with a clear and concise narrative, then it can help break down a barrier of understanding. Video is also a engaging way of telling your audience something new and interesting or to help them view your company differently.
4. Humanize the Company or Brand
We just don’t buy stuff from each other. We buy a lifestyle, feeling or relationship that is associated with your company/brand. Everything we purchase is an extension of your own personal story, which creates our own personal brand. When your brand tells an authentic story and presents it in a relatable perspective, customers connect better.
5. Provide Value or Entertainment
Really good videos provide a benefit for the viewer – usually entertainment or knowledge. If your video and text messaging can artfully capture the elements of entertainment and knowledge, then your brand will be viewed as a relatable, human-driven company. It doesn’t need to be long or documentary style, but should make an impact.
TrueDialog is the preferred SMS Texting solution for enterprise businesses and higher education. Send text messages one-to-one or one-to-millions in just a few easy steps. TrueDialog’s cloud-based SMS Texting software and SMS API are ideal for businesses serious about scalability, security and compliance.