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Tag: Mobile Security

USE CASE: How a SMS Gateway Can Ease Package Delivery

According to Camden Properties Executives, 3.3 million dollars are lost on package delivery issues within apartment/rental properties every year. Finding an efficient way to ensure timely and accurate package delivery is crucial for both tenant and leaser. (Wall Street Journal)SMS Business, SMS Gateway Campaign, Mobile Business, SMS Operations

Pain Point:

Package delivery and mail, in general, is often hard to coordinate for many apartment/rental properties. Whether it is a mistake in the shipping address instructions by the tenant, the margin of human error between delivery people and office management, or even just the abundance of packages held by the property management, mistakes in package delivery are inconvenient (and sometimes costly).

Mobile Tools:

SMS Gateway Campaign and Software Integration through SMS API

Use Case:

A property management team wants to reduce the number of package delivery issues in a time-effictive yet inexpensive way. There have been complaints of late and/or missing packages from the tenants, as well as complaints from staff that notifying residents of their packages is taxing.

There are 2 goals for effective package delivery within a leasing property: less work for the leasing agency and direct communication for the tenant. Transition should be smooth with as few steps as possible in-between to lessen the chance of mistakes. All the while, keeping tenants happy and the proper management’s brand in good graces.


SMS Gateway Campaign, SMS Business, SMS Operations, Mobile Alerts, Triggered MessagesA SMS gateway alleviates stress upon the property management staff by creating a unified method to manage incoming packages whilst alerting tenants of those packages. It can be daunting for the property management, especially when it is in overseeing a large property or multiple properties.

By creating a SMS gateway and connecting to their CRM system/package tracking system through 3Seventy’s API, the property managers are able to send out text message alerts to tenants. When a package for a resident is entered into the computer system, it triggers a message to be sent out. That message includes dynamic data (such as apartment number) and it is automatically sent out to alert the tenant that a package has arrived. With no reminder email or text to compose themselves, property managers are less likely to make mistakes since the message is sent as soon as the package is entered.

On the tenant side, triggered messages from a SMS gateway campaign have been extremely convenient because new package alerts come directly to their phones (where SMS messages are 99% likely to be opened).  Gone are the days of notes taped to the door that were missed, email alerts that were never seen, or notifying slips in mailboxes that are never checked. With triggered alerts sent through a SMS gateway, there is no excuse to miss when your package has arrived.


The Results:

The property management using 3Seventy’s gateway campaign has 115,000 residents in their database thus far, and continuing to roll out the service through their properties. The cost is only per every outbound text message sent, a large cost saving compared to the 3.3 million dollars that is typically lost in package delivery issues.

Successful implementation of a sms gateway campaign can strengthen any property management operation. With so many other potential issues that can arise in leasing property, basic package delivery shouldn’t be a main concern.


How is your property management company dealing with packages? We’d like to know!

Text Messaging For College Campus Alerts

College Campus Alerts

Texting is the fastest and most efficient way to connect with university students, so more schools are turning to this technology for campus-wide communications – from the college campus alerts about emergencies to basic announcements. Students know immediately if an emergency situation is occurring on campus.

More colleges and universities are taking up text messaging for college campus alerts, especially emergency alerts.  This also includes important reminders such as class registration, payment updates, class cancellations, and events. Penn State University, Leigh University, Tarleton State University, and University of Maryland Baltimore are among the many colleges and universities offering important text message alerts instantly to all students and staff.


Back to School Challenges

As parents, students, faculty, and staff prepare to kick off the 2014-2015 school year, campus security is among the important challenges to prepare for. With the highly publicized school crimes over the past few years – including Sandy Hook Elementary and Virginia Tech – more colleges are offering text messaging for college campus alerts.

college alerts, college campus alerts, mobile education, edtech

Think about the different ways that your school campus can use text messaging to make it a safer environment. How can we continue to address these issues of bridging a huge campus or even a small one? Please comment below with ideas you may have or places where you’ve seen college campus alerts done well. 3Seventy values the insights of our audience, so we want to hear from you.


Mobile Increases Convenience For Online Dating

Mobile Increases Convenience, Youth Text Marketing, online dating My parents once knew a couple that had met on an online dating site. But back then that wasn’t common and many made up elaborate stories of how they really met in an attempt to hide the truth. Today the dating world has completely changed.  As a majority of the ways we communicate and network with people has shifted to technology, so has the dating world. Many young individuals who would partake in the dating scene are too wrapped up with work to have time to step away from their fast-paced lives to mingle with others face-to-face.

With our dependency on technology and our constant need to be plugged in, evolving media has made it easy to stay connected.

So what does this all mean for the online dating world? Mobile Increases Convenience! 

A mobile presence is something that all online dating sites should have already considered in the New Year.  Online dating sites need to expand their capabilities to continue to provide ease and convenience to the end users.  With our busy schedules we rarely find ourselves sitting at a desktop computer perusing sites; for the first time, mobile searches have surpassed that of desktop searches. Working mobile websites with login functions for the user to peruse the site and be alerted of new likes is the ground level of a mobile marketing presence for online dating sites.  Those that want to get the most from mobile marketing need to integrate text marketing into their current channels. Having a number directly linked to the users profile allows someone interested to push a message directly to their phone for immediate interaction and results. It has the ability to impact the end user instantly and would continue to draw in new users monthly.

The capabilities of a mobile presence go beyond a true mobile website and pushes deep into the realm of two-way text marketing.  Online dating sites need to implement such mobile strategies so they can continue to provide convenience for the user.  Convenience, the number one reason why the user began online dating in the first place.

To all the online dating websites – please do the busy singles a favor and keep us in the loop with mobile marketing.

Mobile Security Protection Tips

Mobile Device Security

Studies have shown that 73% of users are concerned about the security of their mobile device. However, even with percentages that large many users open themselves up to mobile security threats everyday. Here are a few ways to keep your mobile device secure and safe from hackers and predators.

Mobile Security Protection Tips

Password-protect your phone:
Close to 30% of users admit that they have information on their phones that no one else should access. Keeping your phone password protected will help to keep anyone snooping for your sensitive information in the event of your phone becoming lost or stolen.

Don’t store sensitive data:
Never store sensitive data like your bank account information in your mobile device. If your phone is lost or compromised your stored passwords will be used against you. Take the time to fill out your username and password each time you log into your bank account to keep your information secure.

Never use public Wi-Fi when banking or exchanging secure data:
Connecting to unencrypted Wi-Fi when mobile banking is like reading your credit card number out loud in public. An attacker can easily become the “middle man” in your communications and can log all information relayed between you and your bank or data source.

Use your mobile devices 3G or 4G network to connect securely:
Mobile carriers networks are more difficult to hack than your home or public Wi-Fi networks. This makes them a much more secure way to connect to your mobile bank account or to exchange sensitive data.

Official banking apps offer higher security and less risk:
When banking online always use your banks official application. Your banks application will have extra security verification’s built into the system as it connects to their servers. Using banking applications will also protect you from accidentally using fraudulent URLs that can steal your log-in information.

When used correctly mobile devices can actually become more secure than desktop computers. Just remember to be smart and keep a lock on all of that sensitive data you keep in your pocket or purse.

Smartphone Users Not Implementing Mobile Security Measures

As we look in depth at the state of mobile security measures, I was very surprised to learn of the disconnect between smartphone users’ knowledge that they should be taking steps to protect themselves from mobile security threats and their actions. An online survey conducted by the National Cyber Security Alliance found that approximately 75 percent of respondents knew that there was a risk to their smartphones from hackers, but they were not being proactive about protecting themselves.

With nine out of ten smartphone users storing personal information on their handheld devices and over 80 percent of users indicating they were concerned about security issues, it doesn’t make a lot of sense to me that consumers are not taking action. I also found it surprising that men were savvier about mobile security issues, while women were more focused on concerns about their privacy and potential threats.
The main area of concern for most smartphone owners (78 percent) was the phone getting lost or stolen and having its contents used for inappropriate purposes. Owners were also quite concerned about losing their password data, and most respondents stated that they would be willing to add security to their phone so that their banking and other sensitive information was protected.
Location tracking is another potential area for mobile security concern, and half of respondents stated that they knew how to turn off permissions for remote tracking. Almost all of those surveyed (95 percent) said that they believed that their location could be tracked by at least one entity while the phone is on.

Mobile Security and Consumer Behavior Poll Results Surprising

Recently, the results of a survey conducted by National Cyber Security Alliance were published, showing interesting trends in consumer behavior towards mobile security. The “Report on Consumer Behaviors and Perceptions of Mobile Security” looked at the answers given by 1,158 American smartphone users, and presented an interesting snapshot of how they view mobile security.
Most of the respondents (67 percent) cited protecting their passwords as their most pressing mobile security concern. The respondents’ attitude toward their personal information was very interesting, I thought. While 90 percent mobile phone users realized their device contains personal information, only about one-third of those surveyed stated that they were very concerned this fact.
When it comes to protecting data pertaining to their work, respondents seemed relatively unconcerned. Only about 34 percent of individuals surveyed stated that they were very concerned about keeping information relating to their jobs safe.
These survey results underscore the idea that while smartphone users know that security threats exist, they do not know enough about the specifics to be concerned about them. Another gap in consumers’ knowledge about smartphone technology is that device owners are not aware of the steps they need to take to protect themselves.
Since security issues for smartphone users are not going to go away, consumers need to be educated about what they can do to keep their personal data safe. The results of this study point to a disconnection between consumers’ knowledge and about security issues and the steps they need to take to stay safe.

Mobile App Developers Must Keep Privacy Policies Simple

I think that a major component in doing business is establishing trust with the customer. When it comes to mobile marketing and mobile applications, mobile app developers need to be very clear about their privacy and security policies if they want to create it.
Consumers are concerned about what happens to their personal information, and I would say that they are right on the money to be cautious. Now that we are seeing mobile applications being used by healthcare workers, for example, the people developing these tools (which are designed to improve services to patients) need to be very conscious of the fact that medical records and other very personal information is being transmitted electronically.
I would think that the basic privacy and security procedures that need to be followed by mobile app developers would include things such as getting consent from users before collecting information from their social network profile. If an app tracks where a mobile device is located, the user needs to be aware of this so that he or she can decide whether to download it or not. Users also need to be aware of whether their personal information will be collected and shared with any third parties.
If mobile app developers keep consumer privacy and security issues in mind, this consideration will go a long way toward having the user feel more comfortable about downloading them. Mobile marketers also need to cover the privacy bases when they are developing plans for targeted consumer campaigns.

Mobile Privacy on Smartphones- What to Know

Mobile Privacy on Smartphones is Serious

If smartphone users were smart, they would think about the fact that they are carrying a very small computer around with them.  It’s interesting that people who take great care that their personal computer is protected from security threats don’t take the same care with mobile privacy on smartphones.

When people start using their mobile phones for functions requiring them to use personal information, they need to consider that others may be able to access it as well. Downloading apps only increases the risk to smartphone users, who may not realize that these handy electronic tools may come with malware.

The problem with using a smartphone as a handheld computer is that the embedded browser used for mobile applications make them vulnerable to scripting attacks. Hackers are always working to find new methods to attack electronic devices, and smartphone apps are no exception.

I would be very careful about using apps that use the basic identifiers on your phone for identification purposes. It may take more time to sign into Facebook, your online banking and other sites each time you want to access them, but doing this means that you are less likely to be targeted by computer hackers. Consider how much damage your personal information could cause if it fell into the wrong hands and be careful.

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