A reliable one-two punch for digital marketing is multi-channel communications – specifically using email and SMS integration. Each has their separate advantages, and they also work well together to create a wonderfully integrated experience for both businesses and their clients. Nearly two-thirds of Americans are smartphone owners and the top 2 smartphone activities are texting and managing email. So what does this mean for digital marketers? How can these two mediums intertwine in a way that is practical for meeting marketing goals?
Everyone is Using Them
In the age of smartphones, email and texting are a massive part of our personal and professional lives. We use our phones for everything from simple appointment keeping to maintaining our personal connections.
Since mobile devices are now the number one screen we look at on a daily basis (KPCB), marketers are faced with the challenge of how to adapt – and it’s not always with a new app. Since both texting and email can be used on any phone with internet access, it makes sense to integrate both into a multi-channel marketing strategy. This way, marketers can kill two birds with one technologically-integrated stone. However, this doesn’t mean that clients are bombarded in both their email and SMS inboxes. Rather, it allows a freedom for clients to use either medium in a manner that best fits their personal situations. And this takes little extra effort on the part of the digital marketer.
Email and SMS Integration Caters to Client Preference
When it comes to using email and SMS in business, clients and customers tend to have a preference for one medium over the other. Factors such as age, income, industry, and purpose all affect preference. For example, many millennials prefer the more instantaneous text that links to a webpage with details, while baby boomers want long detailed emails with minimal clicks.
Adapting to the potential variances among their clientele, email and SMS integration may be implemented into a cohesive multi-channel marketing strategy. Thanks to numerous platforms, both media can be easily integrated and managed on one system without losing the core message.
Email and SMS are often pitted against each other. Businesses are led to believe that it is a choice of one or the other since each channel has its own particular strengths. However, as adoption of technology integration increases, it is best to see these technologies as friends and not rivals. Email and SMS integration gives clients and customers a choice in how they want to receive their communications from your business, without straining marketers’ time or resources.
Learning management systems, or LMS, are software applications that support a variety of functions such as administration, documentation, and e-learning. These systems are a crucial part of providing seamless technology integration in education (EdTech). In essence, it is the backbone providing the foundation for education CRMs and mobile integration capabilities.
Benefits of Learning Management Systems
It is estimated that between 2017 and 2018, the LMS marketplace will grow about 23%. This increasing popularity is due to the wide number of benefits that learning management systems provide for many educators and administrators. Most of these benefits can be sorted into one of two categories. The first is how it benefits the education experience from a teaching standpoint, and the second is how it improves education from an analytics standpoint.
One of the most popular benefits of using an LMS is hosting a centralized learning experience. This means that student development, student performance, and classroom resources are made easily available for professors to leverage both in and out of the classroom. Centralized learning also ensures consistency by allowing multiple teachers to access the same set of tools at any given time. However, this doesn’t mean every teacher has to provide the same cookie cutter experience. Professors can utilize the standard templates from their LMS to customize a learning experience optimal for their students.
Tracking & Analytics
A popular benefit of using LMS is the analytical capabilities built-in to the product. Reporting, tracking, and evaluation can all be done directly through your learning management system. These built-in analytical tools diminish the burden of manual grading, and they provide professors tools for tracking class progress. In addition to tracking, many systems also possess scoring capabilities that can assist with in-classroom games for boost classroom interactivity.
How Education is Taking LMS to the Next Level
As much as technology shapes the modern classroom, education as a whole is changing the functionality of learning management systems too. There are many different types of classroom environments today that all have different needs from a LMS. Education itself is expanding in all parts of the world, educators are seeking technologies that can keep up with growing demand. This means that LMSs are getting bigger, more customizable, and, most importantly, more accessible.
Mobile integration has become a pivotal point for the evaluation of a learning management system’s quality. Professors are using mobile technology inside the classroom and it’s conducted through an LMS. Two of the top 3 LM Systems, Moodle andBlackboard, possess mobile learning capabilities. Even classroom interactivity tools such as TopHat and Kahoot are showing new ways to incorporate mobile technology into education.
It is estimated that by 2019, more than half of all college classes will be based on eLearning. This sharp growth in EdTech means that LMS adaptation is no longer an option, it is a norm. By providing educators a seamlessly integrated teaching experience, more students will be engaged in their learning experience.
Sources: eLearning Brothers