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Tag: Holiday Marketing

Consumer Friendly Mobile Websites Will Win Big This Holiday Season

It’s time for the official holiday shopping season kick-off. Over the next month, retailers will be vying for shoppers’ hard-earned dollars. I can see that the ones that have put some thought into their mobile web site will be the most successful during this important time of year.
Consumer Friendly Mobile Websites 
Consumers are relying on their mobile devices to make on-the-go purchasing decisions this holiday season, and retailers that give consumers easy to read, accessible mobile websites can win over competitors that do not have true mobile sites.
What are the most important elements retailers should include in their mobile web sites? It is important for them to think like a customer and answer quickly and easily the questions that shoppers might have.
Make sure that the store location and hours are prominently displayed on the site. If a customer has to hunt for them for more than a couple of seconds, they will have moved on. People are busy, and the holiday season just means that they have more distractions than usual competing for their attention.
The big surge in mobile searches by holiday shoppers will probably start in the last couple of weeks before Christmas. That is the time when people who have not completed (or even started) their shopping get serious about choosing gifts for family and friends. This is the point where retailers will up the mobile web site ante by making sure that they are offering coupons to buyers and offering gift suggestions to prospective buyers to encourage them to make a buying decision.

Holiday Marketing

Mobile Websites Will Drive Sales for Retailers This Holiday Season

The annual holiday shopping season is about to start, and mobile retail websites definitely have a role to play in helping consumers get the most bang for their buck. I can’t say that I enjoy shopping as an activity at any time of the year. Any technology that can make it a quicker and easier experience is something that I am prepared to embrace with open arms.

Recent surveys and data about consumer interactions with mobile websites offer some very interesting results. It found that consumers are turning to mobile websites to provide them with information they need to make an educated decision. A full 63 percent of respondents said that they had visited a store’s website from a mobile device and I was surprised to find out that 41 percent of them have done so from within the store itself.

Using mobile devices to check out offerings does not necessarily translate into loyalty, though. Shoppers reported checking out the offerings from another store during the same visit.

Drive Sales for Retailers Using a Mobile Website

Mobile sites can act as more than just an electronic brochure for a retail establishment. They can be an effective promotional tool for retailers. Shoppers who are already interested in researching prices and taking advantage of store coupons to find the best deals on the perfect gift will simply reach for their smart phones. Savvy store owners will make sure they are providing that information.

Source: http://eon.businesswire.com/news/eon/20111020005358/en/mobile-marketing/mobile-advertising/research

Holiday Marketing, Retail

Holiday Shopping with Mobile Web and Apps a Popular Choice

Holiday Shopping with Mobile

The holiday shopping season is almost upon us, soon we will be making our lists and checking them twice before starting to search for gifts. I always look forward to this time of year, and like the majority of shoppers (54 percent), I plan on doing mine in November or December. I can’t get organized enough to start shopping for Christmas in October but 33 percent of people decide to get an early start and (hopefully) beat the holiday rush.

When holiday shopping with mobile devices, there is no need to brave the genuine crowds at the mall to get your Christmas shopping done. People who own these types of devices are very likely to use them to get their shopping done. According to a study conducted by Mojiva, about half of mobile device owners will use them for this purpose- that includes me.

                                 

Shopping with mobile apps      Shopping through mobile web

Not only will mobile device owners do their holiday shopping through mobile web or applications, they also plan to spend more on electronics than consumers who favor more traditional Christmas shopping methods. The same study found that 70 percent of them will spend $20 or more on a gift, while 40 percent will go as high as $50 on an item for someone on their Christmas wish list. Overall, it sounds like shoppers are embracing their mobile devices this holiday season. Personally, I am quite happy to skip the crowds, put on my iTunes and buy my gifts on my cell phone.

Holiday Marketing

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