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Tag: Agencies

SMS Makes Recruiting More Efficient

As of November 2015, job openings in the U.S were hovering around 5.4 million. For many, recruiting is done with the help of staffing agencies which hire more than 14 million temporary and contract employees per year. With such a high volume of applicants, efficiency is key for managing the recruiting process. By integrating SMS, applicants and staffing agency employees can ease the process and make recruiting more efficient.

 

SMS Alerts

Timing is everything in this industry, so staying up-to-date on new opportunities is crucialrecruiting more efficient, SMS recruiting, sms solutions, mobile solutions, sms integration, sms alerts. One approach used to shorten the leg work among the hiring company, staffing agency, and the applicant, is automated SMS Alerts. Using an SMS gateway, your agency can send out triggered alerts when jobs pertaining to the applicant’s skillset (setup as filters) are available.

By setting up these SMS alerts, staffing agency employees spend less time reaching out to potential applicants, and more time searching for new opportunities. Since SMS has a 99% open rate and email has just 20%, you will get faster responses to those job orders and a higher volume of potential applicants.

 

One 3Seventy staffing agency saw a tremendous response rate. Learn More.

 

 

FAQs Go Mobile

recruiting more efficient, SMS recruiting, sms solutions, mobile solutions, sms integration, sms alertsWhile job hunting, applicants have tons of questions for you – from the basic how-to questions to the job-specific ones. While in-depth questions about a job are necessary for an applicant and staffing agency to discuss, frequently asked questions can be diverted to a self-directed resource. Staffing agencies can set up a landing page for applicants that is responsive to answer general questions. And you can include a link to this page not only in emails, but also in any text message exchanges with applicants. The more ways information is made available, the more likely someone is to utilize it. In addition to saving time, you are providing an instant way to get questions answered that is most convenient for applicants.

 

Recruiting More Efficient Than Ever

 

For those recurring questions that are standard for qualifying candidates, there’s an easier way. Recruiting is more efficient when you can use a SMS dialog campaign. If you have a group of 10 potential candidates for one job order, but know that there is a specific request from the client about a skill requirement – such as knowing JavaScript – then you can push out a broadcast text message to those applicants for an instant response. The dialog SMS allows applicants to reply to your question, whether it’s multiple choice, open response and a yes/no. This allows you to quickly filter out those best suited for the job order and more forward.

SMS is a smart solution for staffing agencies to best help their job candidates and clients. By reducing the distance between the hiring company, staffing agency, and applicant, filling positions can be done in a more timely fashion. Time is crucial for the job filling process. The faster things move, then recruiting becomes more efficient and everyone is happier.

 

Sources: American Staffing Agency

Texting and Flying – Improving Communications

Excerpt from the Hamilton Spectator on Texting and Flying 

OTTAWA — Texting and driving is now a no-no. But texting and flying? That’s an idea that’s taking off. In a move that puts Canada at the forefront of aviation technology, air traffic controllers are using texts rather than radio to relay instructions to many of the aircraft flying high across the country.

The days of the Hollywood stereotype of a controller hunched over a radar scope, barking rapid-fire instructions to a string of aircraft appear numbered, replaced instead by the quiet click of a mouse. Today, controllers are assigning pilots changes in altitudes, headings, speed and routings via text. And in return, pilots can text their own requests to controllers for changes to their flight. It adds up to some 2,500 text messages a day — and climbing. texting and flying, operations, texting, canada

“This type of communication, this type of automation is certainly recognized within the industry as the way of the future,” said Rob Thurgur, assistant vice-president of operational support with Nav Canada, the agency that operates the country’s air traffic control system.

 

Known as “controller pilot data link communications,” the technology allows controllers working in area control centres to communicate via text with aircraft equipped to receive the messages, typically most commercial jets.

The text-based system uses a standard set of messages for the most routine communications. Once sent, the message appears on a cockpit display, where the pilots can read it and reply to acknowledge receipt.

Thurgur said text messages boost efficiency and safety by eliminating congestion on the radio frequencies and minimizing miscommunications that occur because of language barriers and bad reception.

“These issues around people transposing numbers, readbacks being incorrect and not being caught — you just don’t get those types of mistakes when the automation starts talking to each other,” he said in an interview.

While English is the official language of commercial aviation, vital instructions can get lost in translation in voice communications, a problem the new technology helps avoid.

“When you are talking to foreign pilots, you don’t have the language barrier because it’s all in text and it’s in a standard format that everybody understands,” Thurgur said.

Read the Full Article on Texting and Flying Here

How to Choose a Mobile Partner

There is no doubt that mobile strategy has grown at a rapid pace and become a proven method for engaging consumers, thereby increasing sales for many companies. However, only “49% of companies have a strategy for integrating mobile into broader marketing activity” according to Econsultancy. This means that more than half of companies have not yet figured out how to incorporate the fast growing market of mobile into their marketing campaigns.

Finding the right mobile partner to trust with your mobile marketing can be easy if you ask these questions:

1. What solutions does this company provide?

Find a company that can run SMS marketing campaigns, mobile website design, mobile applications and connect out to other platforms including social media. Give consumers the choice of what channel they want to connect to you through.

2. Are they providing technology, strategy or both?

Mobile technology can get complicated and you want to make the most of it, so make sure the company owns the technology platform and helps you with the strategy around how to best use it.

3. Does the company understand mobile best practices?

Following CTIA and MMA guidelines in crucial for SMS marketing. You want to work with a company who is absolutely clear on how to follow these laws.

4. What do their analytics look like?

You need to see measurable results for each campaign in full detail. The ability to tailor your message based upon the reports in real-time will be essential.

5. Can the company deliver outside of the United States?

Unless you are a small business, having international reach is important. Sending SMS (text marketing) from short codes in other countries will make a big difference in your strategy.

Four Ways to Build Your Mobile Database

Mobile marketing is an important part of any communication strategy, yet many marketers are faced with the dilemma of how to build a mobile database.
There are many ways to build your mobile database, which is likely to become the most valuable piece of customer data marketing and operations teams will possess. Studies show approximately 234 million Americans own a mobile phone, and 91% of those claim to have their phones with them 24/7, which gives companies a unique opportunity to literally be in the hands of their customers at all times.

Build Your Mobile Database

Companies can build their mobile database through a number of channels and tactics. However, these four methods are most effective because they offer customers value, a key reason to opt-in to a mobile campaign.

1. Add your short code and keywords to all print materials and website. Short codes are 5 to 6 digit numbers, such as 70626, that a customer texts to opt-in to your mobile marketing program. Marketers select a keyword, such as PIZZA or REDSKINS, to opt-into a specific offer. In order to create an effective mobile campaign, marketers should choose campaign relevant keywords that are memorable for the consumers.

2. Offer an incentive to opt-in to your mobile campaign. Mobile numbers are the most valuable piece of customer data today, largely because of the intimate nature of a mobile phone. Most consumers always have their phones with them, and many carry the same mobile number for years, regardless of their geographic location. Offering a free sample,loyalty club signup, or other mobile exclusive offers adds value for the consumers and will drive your mobile database numbers higher.

3. Share promotion on social channels. The line between social and mobile are blurring, and one of the fastest way to drive customers to a mobile campaign is to make it available through social channels. Another way to add value through social channels is to offer exclusive rewards for social sharing of the campaign.

4. Follow Mobile Marketing Best Practices. By following mobile best practices, companies gain trust and build loyalty with their customers. A complete list of mobile best practices and compliance can be found through the Mobile Marketing Association and CTIA Wireless. In addition, executing a mobile campaign with a trustworthy mobile agency will ensure every campaign adheres to these standards.

These are just a few of the many ways to build a quality mobile database. Maintaining the database and building value over time are of equal importance in a long term mobile strategy, but it all must start with a solid mobile database. By doing this, mobile is likely to become the most valuable channel within your communication strategy.

The Importance of a Mobile Strategy for Agencies

Here at 3Seventy, we live and breathe CRM mobile engagement. It’s what we do – it’s all we do. Whether you are a mom and pop shop, a monster brand, a global agency or a boutique, it makes sense to consult with a mobile leader and expert when considering the mobile space. After all, it’s still relatively new and moving quickly. There are plenty of “experts” out there, but how many are experts with longevity under their belt too? This is all assuming of course, that you want to dive into mobile for your brand or for your client.  But how could you not?

 

Based on this infographic, it is clear the world is going mobile and loving every second of it.  Yet, we still have major brands sticking their customers with poor mobile web experiences.  We still have business to consumer companies that haven’t thought about reaching their customers through the medium they clearly prefer—their phones.  And we still have marketing, PR and advertising agencies without a plan, without a strategy for mobile engagement solutions and their client’s needs, so establishing a mobile strategy for agencies is a necessity that needs to be accounted for.
So let’s talk about the agency and mobile in particular.  I think it is academic to say that all agencies need to have a basic mobile strategy an absolute minimum.   Of course, all strategy depends on client base, client demand and a host of other details, but the least the agency can do is have a strategy in place and/or partner relationship in place and be ready.  I would recommend most, if not all agencies find a mobile partner that is right for them philosophically and right for their particular base of clients.  I would also recommend the agency avoid the many “fly by night” mobile strategists out there, and look for a partner that from a strategy and technology standpoint, can handle every aspect of the mobile ecosystem.   Agencies need a mobile partner that will be an expert extension of their team; a partner that will strategize based on a history of past successes, and have the ability to draw from an arsenal of possible technology solutions.  In short, agencies need mobile partners who try to fit the client goals to the technology, not the technology to the client goals.
Obviously, the addition of mobile CRM to the suite of solutions an agency must (or should) offer is just another strain on bandwidth and resources. How many agencies were worrying about social media marketing and social media reputation management 4 years ago?  How many were concerned about SEO/SEM a little beyond that?  Having an effective mobile marketing strategy is one more thing to be concerned with, but that is of course putting it pretty mildly.  This time around that new thing, mobile is a “biggie,” a game changer.  Are you ready?

The Hybrid Experience – How Digital, Interactive, Mobile, and Social Interact

Retailers today struggle with what to give customers in store, how to create a memorable experience, and how to create additional value and revenue. All are trying different tactics to increase revenues and loyalty through mobile /social sharing in store.

The question is, are these repeatable models to scale? Who owns this experience in a brand? Is there a central owner? I’ve heard more times than I can count that within each brand there are no short of 5 heads of marketing, each having different P&L, responsibilities and agendas. And then there are the brands’ agencies (plural), which all have different roles and agendas. So which agency and which VP of Marketing owns the “new hybrid” customer experience in store? When you determine who the owner is, where is their knowledge coming from? The lack of knowledge in the industry today on mobile is one of the main reasons so many brands have not done mobile, or have not done mobile well.

Mobile is exciting and it’s all over the news; you can’t help but read about a new mobile campaign rollout these days. Should you make corporate decisions by following what other brands have done? Do you really want to follow exactly what your competitor is doing? Anyone can hit one homerun but that doesn’t get you an over .300 batting average. You have to engage a company that lives and breathes mobile, you can’t run your business day to day and be in tune with every new technology out there.

Now, let’s talk about the new hybrid customer experience. This is the experience in which customers engage with a brand in store in the new “digital, interactive, mobile, social” realm. The reason I don’t give it a name and it can be classified into four categories. No one knows what to call digital interactions in store.

One size consumer experiences do not fit all. We have to look at our new consumers groups and how they want to engage, the channel they want to engage and how to get them to re-engage and come back into the store. This is the biggest miss by brands in the marketplace today.

Each brand usually is targeting multiple demographics. First you must outline a mobile strategy to understand your demographic channels, how to engage and how often to re-engage. It’s just as important to first run “blocking and tackling” campaigns prior to “trick plays”. We see more brands trying to do far out innovative things and a only few will stick, but creating a foundation for building a mobile database that will last and not just be “one timers” is built from the main steps in mobile.

So who are the demographics and how do you reach them?

Moms with kids

  • High text frequency
  • Use text to keep contact with kids
  • Search for locations and products on the go
  • Opt-in to mobile campaigns to get value add
  • Growing in smartphone usage

 

Minorities

  • Cell phones are primary household phones
  • Low landline usage
  • Low in-home internet access
  • Primary text users and watch cell phone minutes carefullyLow smartphone usage, typical phones are WAP or xHTML

 

Business Stakeholders

  • Sales, technology, and management
  • High smartphone usage
  • Uses a combination of text, email, and internet
  • Typically has 7-10 applications downloaded and uses 2-4 regularly

 

Corporate Business

hybrid experience

  • Corporate America employees connected through Blackberries
  • This group works for corporate America , uses Blackberries frequently due to fast response via email and text
  • Low adoption rate of smartphones due to security issues with iPhones and Androids
  • Uses internet often, limited applications downloads

 

Tweens

hybrid experience

  • Uses feature phones and “smaller” Blackberries
  • Parents pay phone bill to reach this demographic
  • 90% texting, 10%
  • Very limited smartphones in this demographic due to cost

 

High School/College Kids

  • Similar to tweens, using text frequently, voice less often
  • Limited smartphone usage due to costs, although growing in college aged demographic
  • High Facebook usage, although connects through mobile web vs. application

 

Non Mainstream Male

  • Early adopters of latest in technology and gadgets
  • Gamers, surfers, skateboarders, and musicians 23-35 year old male.
  • Highest demographic using Android OS powered devices
  • Uses mobile devices for gaming and texting, not a fan of “voice” conversations

So how do you connect and make an emotional connection and experience with these different consumer groups in store? You understand the key drivers around purchasing behavior, social behavior and choose interactions and experiences that go across multiple mobile channels to appeal to each demographic.

If you roll out a QR code program for tweens or minorities it will fail. If you roll out a QR code and SMS program for tweens, minorities and Moms, you will see the interactions by channel and give these groups multiple ways to engage with the brand.

More on Hybrid experiences and closing the gap in my next post.

Hybrid Experiences – Integrating Mobile with Print, Social, Digital for Winning Customer Experiences

Retailers today struggle with what to give customers in store, how to create winning customer experiences, and how to create additional value and revenue. All are trying different tactics to increase revenues and loyalty through mobile /social sharing in store.

The question is, are these repeatable models to scale? Who owns this experience in a brand? Is there a central owner? I’ve heard more times than I can count that within each brand there are no short of 5 heads of marketing, each having different P&L, responsibilities and agendas. And then there are the brands’ agencies (plural), which all have different roles and agendas. So which agency and which VP of Marketing owns the “new hybrid” customer experience in store? When you determine who the owner is, where is their knowledge coming from? The lack of knowledge in the industry today on mobile is one of the main reasons so many brands have not done mobile, or not done mobile well. Mobile is exciting and it’s all over the news; you can’t help but read about a new mobile campaign rollout these days. Should you make corporate decisions by following what other brands have done?.Do you really want to follow exactly what your competitor is doing? Anyone can hit one homerun but that doesn’t get you an over .300 batting average. You have to engage a company that lives and breathes mobile, you can’t run your business day to day and be in tune with every new technology out there.

Now, let’s talk about the new hybrid customer experience. This is the experience in which customers engage with a brand in store in the new “digital, interactive, mobile, social” realm. The reason I don’t give it a name and it can be classified into four categories. No one knows what to call digital interactions in store.

One size consumer experiences do not fit all. We have to look at our new consumers groups and how they want to engage, the channel they want to engage and how to get them to re-engage and come back into the store. This is the biggest miss by brands in the marketplace today.

Each brand usually is targeting multiple demographics. First you must outline a mobile strategy to understand your demographic channels, how to engage and how often to re-engage. It’s just as important to first run “blocking and tackling” campaigns prior to “trick plays”. We see more brands trying to do far out innovative things and a only few will stick and work, but creating a foundation for building a mobile database that will last and not just be “one timers” is built from the main steps in mobile.

So who are the demographics and how do you reach them?

Moms with kids: These ladies are high texters, it’s the only way they can get ahold of their kids, they use the internet on their phones regularly to find things while on the go, they opt in to mobile campaigns to get value add and share with other mothers. This group is growing in smartphones but doesn’t use applications frequently as of today.

Minorities: This demographic uses their cell phones as the primary phone in the household. They have low landline usage and don’t have internet in home. They are primarily text users because it’s unlimited in their plans and they watch their cell phone minutes carefully. Typical phones are WAP or xHTML, very low smartphone users in this demographic.

Business Stakeholders: this is your group of business people that are in sales, technology or management and have a smartphone primarily to stay connected to work. They have applications downloaded on their phones and use a combination of text, email and internet on their phones. They typically have 7-10 applications downloaded on their phones and use 2-4 regularly.

Corporate Business: This group works for corporate America and is connected to Blackberries. Corporations aren’t getting off the Blackberry servers anytime soon due to the investment of the security issues with iPhones and Androids. These folks are Blackberry lovers because they can type fast in response to the high email and texting usage. The Berry Group, does use internet regularly but not as often as the other Business group and very limited applications downloaded.

Tweens: This group of cell phone users are feature phones and “smaller” Blackberries. Their parents need them to have a phone to reach them but don’t want to pay for a data plan. This demographic is about 90% texting, 10% voice, very limited smartphones.

High School/College Kids: Very similar to tweens, however this group uses text frequently, less voice, and limited data plans due to the costs. This group is very into Facebook and usually connects to this through the mobile website and not the application on their device.

Non Mainstream Male: this is the gamer, surfer, skateboarder, and musician 23-35 year old male. This group is the highest Android group and doesn’t want to conform to Apple and likes to be different and support new things. This group is big on gaming application downloads and texting, this group is not a fan of “voice” conversations and sometimes is irritated with phone calls.

So how do you connect and make an emotional connection and experience with these different consumer groups in store? You understand the key drivers around purchasing behavior, social behavior and choose interactions and experiences that go across multiple mobile channels to appeal to each demographic.

If you roll out a QR code program for tweens or minorities it will fail. If you roll out a QR code and SMS program for tweens, minorities and Moms, you will see the interactions by channel and give these groups multiple ways to engage with the brand.

More on Hybrid experiences and closing the gap in my next post.

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