Smart SMS Marketing: How to STOP Annoying Customers
The average person is bombarded with about 360 advertisements per day from TV, radio, Internet, and print media alone. In such a saturated marketing landscape, it is no wonder so many people opt for ad-blockers on their browsers or DVR shows so that they can skip the commercials. Since mobile marketing is so direct, mobile marketers have to rethink their strategies so that they can be effective without feeling like an annoyance. Here are some of our favorite tips for smart SMS marketing that won’t pester your customers.
1. Send the Right Message to the Right People
I know this is Marketing 101 but, it is still common mistake. Many mobile marketers might cast their nets a little too far, incorporating people who are in the wrong location (like the wrong country) or are not the target audience. Once you have incorporated the correct user segment, make sure that the message is clear, appropriate, and engaging. If you are sending mobile coupon code or links to digital coupons, make sure that those codes and coupons work.
2. Timing is Everything
Just like with telemarketers, no one wants to get a marketing text message late on Friday night or 6AM Sunday morning. Make sure that if your customers are subscribed to receive periodic messages from your company that the messages are going out during an appropriate time. So, when is the best time? That tends to vary based on your particular audience and product/service. However, research shows that text messaging is most effective between 10:00am and 8:00pm.
3. Don’t Be Clingy
Every company wants to have a positive and profitable relationship with their customer. However, like with romantic relationships, companies shouldn’t come off as overly attached. Try to limit the number of text messages sent to as few as possible as to not bother your customers. According to a survey conducted by Autosend, 67% of customers said they would like to receive texts from businesses at least 1-5 times a week.
By now we all understand how beneficial smart SMS marketing can be to a company however, maintaining customer opt-ins can be a delicate process. It is important to strategize effectively to limit the number of opt-outs as well as to have a successful return on your campaign. Again, like romance, a good SMS relationship can grow into something much more valuable.