Selling Mobile Marketing Up to Your Boss
It’s no secret that there are a TON of ways to do marketing. Even once your business selects a marketing strategy, you can still get lost in the endless options of what to do in that particular strategy. However, you are already wise to the amazing benefits of SMS and Mobile marketing. You know that your company can implement a highly effective mobile marketing strategy that can meet your marketing goals. The only thing left to do is sell your wonderful idea to your boss but, how do you go about it?
1. Emphasize How Relevant Mobile Marketing Is
Mobile marketing topped not one but two separate marketing trends to watch for 2015 on Forbes, and it makes sense. The number one object we interact with on a daily basis is our mobile devices. Since people are already looking at their phones, they aren’t really paying as much attention to other forms of advertising. Companies are simply missing out by not having an excellent mobile marketing strategy.
2. Assure that Mobile Marketing is Simple to Implement
A big concern when developing a mobile marketing strategy is the how to get started. Mobile marketing comes with federal regulations and building a mobile list can be daunting. However, tell your boss to rest assured, your amazing mobile marketing can still march on strong. The rules aren’t too tough to follow and building a list can be as easy as a text-to-earn promotion. If your boss is still hesitant about going at it alone, there are many mobile marketing companies (like yours truly) that can ease the transition into an mobile marketing campaign.
3. Social Media Only Goes So Far
Social media is like the Marsha of the the marketing Brady Bunch. It is the golden child that everyone wants to talk about. While social media can be a great tool for marketing, it has its limits. For one, it is hard to find the right platform or platforms for your business. You can tweet to your hearts content but, if your demographic doesn’t have a strong Twitter presence, you’re not being the most effective. The best way to think about it is this: Everyone uses their cell phones to text but, not everyone uses their phones to tweet/snap/insta/post to Facebook.
In short? Mobile and SMS marketing could be your bosses new best friend. It has high appeal to customers and a splendid ROI. A simple, well developed mobile marketing strategy could be just the fresh idea your boss never knew they wanted which elevates both you and your company.