Retail Marketing for Christmas…In October
October is the New Christmas for Retail Marketing
Every year it seems that the holiday season is arriving sooner and sooner. No sooner do the jack-o-lanterns pop up, the cornucopias and candy canes start looming in the background of the seasonal isles of stores across the nation. Because the holiday shopping season is starting earlier, many brands using mobile marketing begin preparations as soon as October. According to the Oracle Marketing Cloud and Edison Research, a study found that the majority of people surveyed had completed the bulk of their holiday shopping by October, spending nearly $900 more than they would have in December.
Push ‘It’ to the Limit
A big mobile marketing trend from the 2014 holiday season was the use of push notifications through companies’ mobile apps. These little notifications about various deals and specials were a driving force behind the increasing engagement rate between consumers and company apps. Retailers such as American Eagle Outfitter, Victoria’s Secret, and Best Buy all increased their push notifications, doubling their efforts for Black Friday and Cyber Monday, to ensure a profitable holiday season.
SMS Marketing for Success
SMS marketing amps up by delivering mobile coupons to consumers directly, eliminating the need to remember the abundance of paper coupons they receive in the mail or in emails. A successful holiday campaign from last year was Redbox’s “10 Days of Deals”. Customers were prompted to text DEALS to the designated shortcode for the chance to save between 10 cents and $1.50 on their next rental. Within 10 days, 400,000 unique customers opted-in, producing over 1.5 million SMS messages.
Get Social Too
Of course, social media is always a top contender for holiday promotions, especially via mobile marketing. The introduction to sponsored posts on Instagram allows for a plethora of different marketing options. Stella Artois was the first beer brand to buy in to Instagram ads. During the 2014 holiday season, Stella Artois made sponsored Instagram posts with artful shots of holiday food and their artisan beer to appeal to the “food porn” obsessed millennial demographic. Consider the ways that you can integrate your holiday messaging across your social channels and more direct communications such as SMS and Email.
Conclusively, Santa makes his list early and consumers are following suit. Mobile marketers need to jump on the holiday bandwagon while the jack-o-lanterns are still fresh if they wish to reach their targeted demographic in a timely fashion. With creativity, timeliness, and originality, a well sculpted marketing plan can help marketers jingle all the way to success with higher ROIs and deeper consumer engagement.