Private Label Buyer: The Digital Handbook

The Digital Handbook

The use of mobile shopping apps is definitely on the rise, experts agree. Also, mobile technologies and social networks are supplying consumers with a wealth of information and capabilities, which includes viewing prices and promotions and comparing products across a wide variety of channels. The trend toward more sophisticated use of smartphones is clear. According to the Pew Research Center, 25 percent more cell phone users employed their devices to access the Internet in 2010, compared to the previous year.

The founder of 3Seventy sits down with Private Label Buyer to discuss mobile marketing within the private label industry, the digital handbook, ranging from mobile websites to mobile apps, and everything in between.

Read the full article in Private Label Buyer