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How to Engage the Connected Shopper

Mobile Marketer: How do you engage the always connected shopper?

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service. Today’s ever-increasing digital lifestyle has created an empowered and demanding consumer who receives news online, pays the water bill without lifting a pen and chats to friends in 160-character texts.  To make their messages heard, retailers and brands must learn how to engage connected shoppers throughout the entire pre-store, in-store and post-store buying cycle.

Matching medium with message
To be effective, retailers and brands must communicate via mediums that shoppers understand: Internet, digital displays and mobile. Most importantly, that communication needs to be a strategic, integrated effort…

Mobile. Mobile messaging campaigns, mobile Web and applications are compelling ways for communicating with shoppers on the move.  Retailers and brands can use mobile phones to alert customers to sales, provide them real-time product information, follow-up on a purchase or send promotional codes and coupons.

Broadcasting and personalizing
Today’s shoppers are not responsive to one-size-fits-all messaging.  With the proper in-store digital media network, retailers and brands can put their consumer research to use and target shoppers with relevant, personalized messaging based on time of day, day of week, geographic location and in-store location.

 

Read the full article in Mobile Marketer

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