Downtown’s Vibe Lures Austin Tech Startup
ABJ: Austin Tech Startup, 3Seventy Talks About Being Downtown
Austin-based 3Seventy will take about 4,000 square feet at 707 Rio Grande St. in downtown Austin next month — adding to a growing number of austin tech startup companies eyeing downtown as the place to cultivate youthful and creative workplaces.
Having received a $2 million investment and with plans to hire about 40 people, 3Seventy, a business software company, considered being in Austin’s core “absolutely critical,” CEO Carrie Chitsey said.
The Austin tech startup company wants to create “a fun, young marketing space,” and a downtown location enables 3Seventy to foster the creative atmosphere that she wants her company to represent and that will help attract the right talent.
“Folks can walk to restaurants, happy hour, the street life,” Chitsey said. “The general vibe we hope to create in our office with bean bags and wild colors is something we felt would be better suited in a downtown location.”
That’s a sentiment shared by the Downtown Austin Alliance.
“As downtown Austin becomes more dense and provides more choices for entertainment, leisure and creative experiences, more companies will choose to be here because of the desire for a younger workforce to work and live in downtown,” said Molly Alexander, associate director of the Downtown Austin Alliance.
3Seventy follows creative tech companies like Razorfish, Facebook and Frog Design that have set up shop in the city’s core.
There are a myriad of reasons why a young company might want to be downtown, said Susan Davenport, senior vice president of global strategies at the Austin Chamber of Commerce. In June, the Austin Chamber unveiled plans for a 10,000-square-foot collaborative and entrepreneurial work space called Austin Live, a model the chamber said worked in New York and San Francisco.
“The area is our creative hub. It’s where film and music co-mingle with entrepreneurs and there’s the greater possibility for growth encouragement,” said Davenport, who noted the area’s proximity to the University of Texas and its pool of entrepreneurial talent.
Read the full article in the Austin Business Journal