TXT4CRM Changes Name to 3Seventy; Aligns Focus with Broader Integrated Mobile Engagement Capabilities
3Seventy Rolls out New Mobile Engagement Platform to Help Companies Develop, Customize and Measure Success for Mobile Programs
AUSTIN, Texas–(BUSINESS WIRE)– TXT4CRM, a technology platform and service provider offering a range of comprehensive mobile engagement solutions, has changed its name to 3Seventy in order to more accurately convey its holistic approach to the mobile marketing space. The company is also announcing the general availability of its new Mobile Engagement Platform, a proven technology framework that incorporates advanced management functionality with a full range of mobile engagement solutions that includes mobile Web and smart apps – in addition to texting (SMS/MMS) capabilities.
“When we started TXT4CRM 2 ½ years ago, we built a significant track record of success by focusing on creating advanced SMS programs to help companies connect with consumers who were rapidly adopting the features and functionality of the latest mobile phones,” said Carrie Chitsey, chief executive officer of 3Seventy. “With the popularity and ubiquity of smartphones today – and mobile devices even competing with PCs as a primary gateway to all things Web 2.0 – mobile marketers are now faced with exciting new possibilities to engage with consumers.”
According to “Next Generation Smartphones: Strategic Opportunities & Markets 2010-2015,” a 2010 Juniper Research Study on the global market for smartphones,one-to-one marketing allied to the rapid proliferation of smart phones will be among the key drivers of a mobile retail market that is anticipated to exceed $12 billion by 2014. And according to a study called “Internet Trends” released by Morgan Stanley in April 2010, mobile Internet has already grown at a rate faster than desktop Internet did, and is projected to surpass desktop Internet by 2014.
Ms. Chitsey continued, “The challenge today is not whether companies should be justifying mobile marketing strategies and budgets, but thinking strategically through when and how to roll-out programs – because the data proves consumers are already there. Marketing professionals really need to step back and think strategically about when and how to implement mobile – beyond executing one off campaigns, which has been the number one issue with unsuccessful mobile marketing campaigns. And that`s where we can add a tremendous value.”
The company`s Mobile Engagement Platform is a technology agnostic management tool that allows mobile channel of choice to execute robust campaigns, measure and segment data for remarketing and provide real-time reporting. The latest version of the new platform has the following new features: unique coupon codes per individual for SMS, robust contest/sweepstakes engine across SMS, mobile web and traditional web, mobile to Facebook connect engine, SMS dialogue engine, full featured market research and customer satisfaction engine with net promoter scoring, quota management, screening questions and real time survey control. The technology is SaaS hosted by 3Seventy and can be run directly by customers or managed for the client.
“We’re working with TXT4CRM (now 3Seventy) to help us define our mobile strategy across SMS, mobile web and applications for the next 12 months,” said Merrell Wreden, vice president of marketing from AMF. “Our biggest challenge initially was how to create a cohesive strategy that we could build on – most importantly thinking through all the possibilities and then tying those back to our overall corporate and traditional marketing goals. Carrie and her team are taking us through each step to drive us to success.”
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