Texas Dept. of Transportation Enlists Mobile to Discourage Drinking And Driving
TxDOT Enlists Mobile for Campaign
The Texas Department of Transportation is leveraging text messaging and the mobile web in a new campaign to deter college-age adults from driving under the influence of alcohol.
The “Who’s Driving Tonight?” campaign includes a mobile site where users can find a variety of transportation options based on their location, including cab numbers, limo companies and bus routes.
“Our target audience is tethered to their cell phones–they don’t leave home without them,” said Kenna Williams, s enior associate and interactive supervisor at Sherry Matthews Advocacy Marketing , Austin, TX.
“Mobile marketing gives TxDOT the opportunity to connect with young adults while they are drinking and at a critical point of decision,” she said.
Read the full article in Mobile Marketer