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Partnerships Roundup: hawkeye and Txt4CRM

Partnerships Roundup

Interpublic Group tapped Microsoft’s Atlas; The Nielsen Co. partnered with mobile advertising company Mobclix; hawkeye partnered with Txt4CRM; and CPX Interactive tapped Nexage’s AdMax.

Hawkeye Partners with Txt4CRM for mobile marketing
Hawkeye, an independent marketing agency that combines data, digital and direct marketing to deliver response-marketing services, is partnering with Austin-based mobile engagement company Txt4CRMto offer mobile marketing services using the company’s enterprise-class SMS/MMS and .mobi technology platforms.

“At hawkeye, our clients – as part of their overall marketing strategy – currently or will soon require a variety of mobile strategies to reach customers wherever and whenever they want to be reached,” said Steve Dapper, founder/chairman and of hawkeye, Dallas.

“Rather than build an in-house mobile technology department, we searched for the best-in-class mobile provider who we were absolutely confident could meet our clients’ needs, and our quest led us to Txt4CRM.

“Hawkeye will provide our clients with the creative and conceptual ideas for mobile programs,” he said. “Txt4CRM will use their technological experience to bring these programs to life.”

Hawkeye’s clients include Capital One, Dr. Pepper Snapple Group, the NCAA, The North Face and VHA.
The company is discussing opportunities to build the mobile component in to its clients’ marketing strategies on both the B2C and B2B sides.

This includes loyalty and rewards programs, promotional programs and contests, added-value content marketing programs and experiential and event marketing.

“Partnering with hawkeye allows Txt4CRM to co-develop integrated mobile engagement solutions as part of a holistic marketing strategy for hawkeye’s clients,” said Carrie Chitsey, CEO of Txt4CRM, Austin, TX.

“Our ability to deliver the mobile strategy – as well as the technology solution to support it – is what these clients will value the most,” she said.

Read the full article here: Mobile Marketer



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