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Mobile Roadmap Presentation at ERA D2C Convention 2012

ERA announces Speaker of the House Jamie Naughton as the presenter; and reveals education line-up including Mobile Roadmap workshop

Mobile Roadmap, ERA D2C Convention 2012, text message marketing


  • The Education Day sessions will cover a broad range of direct-to-consumer marketing topics, including:
  • Beauty and the DRTV Beast
  • Driving Change in Electronic Retailing
  • Customer Service: Key Ingredients of Lifetime Value ROI
  • The New Wave of Direct Response Marketing
  • New Rules, New Technology for a New Generation 
  • Digital Best Practices: Optimize TV Spending – Grow Revenue

The Mobile Roadmap to DR Sales – Experts provide case studies on how the new mobile tools can be successfully integrated into your DR campaigns for measurable results. Moderator: Lindsey Carnett, Marketing Maven Public Relations, Inc. Speakers: Carrie Chitsey, 3Seventy; Joe Custer, Young America; Linda Goldstein, Manatt Phelps & Phillips, LLP

Read the full press release here

Company Success, Mobile Strategy

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