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GMI Announces Mobile Market Research Solutions with Txt4CRM


Bellevue, WA – August 25, 2010 – GMI (Global Market Insite, Inc.), a provider of technology-enabled solutions for global market research, is partnering with TXT4CRM, the mobile engagement company, to offer mobile market research solutions.

GMI announces GMI Mobile beta, with short SMS-based diary tracking, customer satisfaction, polling and purchase intent studies to augment traditional market research. Market researchers can choose to run traditional online studies and follow up with a subset of mobile subscribers. GMI Mobile also enables researchers to develop short standalone studies specifically designed for mobile phones when fast turnaround is required. With over 270 million mobile subscribers in the US and over 100 million projected to access the web on their mobile device by the end of 2010, GMI can extend the reach of market research to improve the quality and reliability of the information. Mobile respondents want their voice to be heard and they may prefer to use a cell phone to communicate their opinions. “From the initial conversation with our customers to the completion of a research project, we combine our technology and processes to make sure we provide access to the right people at the right time to deliver the right results,” said Mike Brochu, CEO at GMI.

GMI is combining its balancing and sampling technologies with TXT4CRM’s SMS/MMS platform & mobile engagement expertise to offer researchers statistically valid insights with comprehensive views from online and mobile studies. “Our enterprise class platform offers interactive customer dialogs, notifications and polling to complement GMI’s market research technology and expertise.” said Carrie Chitsey, CEO of TXT4CRM.

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