From Notepad to iPad, Mobile for Back to School
Leveraging Mobile for Back to School
A Yahoo survey reported that 70% of shoppers say they are interested in digital deals, and one-third plan to use their smartphones to cash in on back-to-school deals this year(2012). Although school is out for students, it’s time for retailers and CPG companies to start planning for the Back to School season. Learn how mobile marketing can drive customers in-store and increase online purchases this summer. Back to school promotions have already begun and mobile marketing will be leading the way this season.