Caribou Coffee Brews Mobile Website to Meet Consumer Digital Needs
Meet Consumer Digital Needs
Caribou Coffee’s mobile strategy is getting a jolt of caffeine thanks to the launch of a new mobile site that provides nutritional information for all beverage and food items. The coffee house chain made its first move into mobile last year with the launch of a text message program. The medium will play a larger role for the company going forward, with plans in place to introduce additional mobile programs throughout 2013. Caribou knows how to meet consumer digital needs in a time when so many others are behind.
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