A&W Burger Franchise Delivers Tasty Mobile Deals With SMS Marketing From 3Seventy
A&W Burger franchise owners Harman Management taps True Dialog and AFA Krause Advertising to launch their Tasty Mobile Deals with mobile marketing initiatives
Austin, Texas – June 26, 2012
3Seventy, a leading provider of mobile engagement solutions, announced today the launch of a new text marketing campaign for Harman Management, the owner of A&W Burger franchises with 126 locations on the west coast. 3Seventy, AFA Krause Advertising, and Harman Management have seen an impressive response to the tasty mobile deals campaign, with over 36,700 opt-ins recorded in the first month of the mobile program.
The franchise owners wanted to drive more traffic to specific franchise locations with mobile and developed an offer for one free papa burger for customers that text the keyword BURGER to short code 70626. The response and continued interest in the program exceeded initial expectation.