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Austin Mobile Marketers Change Name, Add Services

ABJ: Austin mobile marketers Txt4CRM LLC has changed its name to 3Seventy LLC as it expands its mobile marketing approach beyond text messages.

The two-and-a-half-year-old company, which employs 10 workers in Austin, develops mobile marketing products and provides related consulting services. These Austin mobile markAustin Mobile Marketers, True Dialog, Text message marketingeters service customers including the Dallas-based Kimberly-Clark Corp. (NYSE: KMB), Colorado-based Western Union Co. (NYSE: WU) and California-basedHewlett-Packard Co. (NYSE: HPQ), CEO Carrie Chitsey said.

The new name is in response to the growing popularity of smartphones and the options such devices provide mobile marketers. The company is also launching a platform designed to enable users to manage and measure the effectiveness of its mobile marketing programs, Chitsey said.

She founded the company with her own capital before collecting an undisclosed amount of capital from unidentified angel investors last year. She expects the company to reach profitability this year but declined to reveal its annual revenue.
Read the full article in Austin Business Journal

Austin tech scene, Start-Ups

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