QR Code Marketing Gaining Popularity
QR Code Marketing
In 1994 a matrix bar code, now known as the QR code, was developed by Toyota as a way
to track vehicles in the manufacturing process. It wasn’t until 2011 that QR code marketing became a widely used tactic among marketers. It’s intriguing that these small, static visual blocks are now a new technology utilized by businesses to offer a way for consumers to receive additional virtual information about promotions. But, these handy codes are completely foreign to a majority of mobile device users. Slowly, but surely, they have caught on with the consumer and proven to be a top resource for target consumers. 
According to a recent report from Nellymoser, QR codes have jump started response rates from consumers and are now shown to have the highest response rate among direct marketing tactics.
QR codes have no limits on location, which is a no brainer advantage for any business. They can be found in magazines, on tv and in flyers just to name a few.
Most importantly, they are not limited to connecting consumers with a company’s website; however, when it does, it needs to direct to mobile websites – which loads quicker and provides the most relevant information. They can also direct consumers with a call-to-action via videos, sweepstakes, a social media page and even an eCommerce site. Regardless of where one can find a QR code, it proves that consumers are actively engaging with their devices simultaneously with another medium.
Nellymoser’s report also found that codes promoting mobile coupons or a chance to enter a sweepstakes have a higher response rate.
With the increasing success of these scan able blocks, businesses of all sizes, including one of the largest: Target (see our recent blog regarding this topic), are being integrated into a well designed mobile strategy.