Multi OS Applications Increasingly Important
There was a time when Apple’s iOS led the field in the smartphone sector, with mobile strategy only needing to develop one application that would fit the iPhone market and offer something innovative to consumers. However, this has changed dramatically over the past few years. Despite the fact that Apple continues to be the dominant force, developing multiplatform applications is becoming increasingly important. Android is becoming a very popular platform with consumers, especially those who don’t want to become drawn into the hype of Apple and prefer to use other brands instead. In the past, many people may have avoided taking this step due to the contracted application market that was noted for other sectors, limiting the number of entertainment and service options that were available. However, this is changing, and both Android and Windows app stores are increasing in size. This means that for those developing a mobile strategy, ensuring that an application is available on all OS platforms is vital. Creating multi OS applications greatly expands compatibility to adapt to more customers. While many executives might think that they are sending out a positive message when creating an application for the iPhone, negative ripples can also be seen at the same time when users of other OS devices feel anger toward brands that haven’t taken the time to cater to their needs as well. For mobile strategists who want to ensure that they have as much positive exposure as possible, developing mobile applications across as many platforms as they can will be a key to success.