Mobile Marketers Urged To Merge Advertising And CRM Data
When developing a mobile strategy, professionals often only look to their advertising schemes as a way to achieve success. However, for the highest levels of marketing performance to be achieved, advertisers must look to use mobile CRM (Customer Relationship Management) to ensure that both new and existing customers are attracted.
Merge Advertising And CRM data
Traditionally, mobile marketers build mobile websites and try to get people to download applications and click on banners. On the other hand, specialists in the mobile CRM field
attempt to get customer email and loyalty sign-ups to ensure consumer retention and future sales. Both are equally important. However, it is now more vital than ever before to use both areas cohesively to maximize marketing success.
A mobile marketer’s job is often complete once a customer has made the choice whether to engage in the latest marketing scheme. However, after the customer has clicked through, the mobile CRM process should not be over. It is important for marketers to create a reason for consumers to return. Using CRM in close conjunction with mobile marketing will allow for post-engagement data to be collected, helping to keep customer retention high and make additional sales from each individual.
It is time for mobile marketers to start taking advantage of CRM packages and ensure that not only are they attracting clicks and downloads, but that they are also making their customers want to return time and time again. By building a positive relationship with mobile users, companies can quickly become more successful.